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Creating Wordpress Blogs
 

Creating Wordpress Blogs

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Kristy Crabtree, April 26-27 2011

Kristy Crabtree, April 26-27 2011

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    Creating Wordpress Blogs Creating Wordpress Blogs Presentation Transcript

    • WordPress for your Business
      More than just a
      Blogging Platform…
      Welcome to WordPress
      1
    • Do You Use The Internet?
      Did you know…
      In 2010, 221 million people in the US will be online, about 71% of the total population.
      Their numbers will continue to grow, reaching 250 million in 2014—more than 77% of the population.
      …and more than 90% of consumers use search engines before making a purchase.
      2
    • If You Have a Business You Best Get Yourself Online ASAP
      10 Reasons you need to invest in a website
      You get to advertise to a pretty BIG audience
      Show off your expertise and demonstrate authority
      Build credibility among peers and competitors
      Share topics of interest any time of the day or night with the world
      Find your voice and build upon your identity
      Take a peak at who’s visiting through analytical tools
      You can share testimonials and references
      Build an audience and a subscriber base
      Network and build relationships
      It’s ‘Dirt Cheap’ in comparison to other marketing and advertising (…a well built website can last for 3 years or longer)
      3
    • OK …First Things First
      A Step by Step Guide
      If you decide to move forward and develop a website here are a few steps to take in order to make it as painless as possible.
      Figure out what you want to talk about
      Choose a Domain Name ( www.DomainName.com )
      Setup a Gmail Account using domain name (DomainName@gmail.com )
      Register Domain Name
      Setup Hosting
      Setup WordPress One-click Install
      WordPress– What’s it all mean
      Select a Theme and more
      Add and publish content
      Start Networking
      Build Profiles on Local Pages
      Plus much more …
      4
    • Choosing a Domain Name
      Choose a domain name, that is a URL and that is descriptive of what your website or social media pages will represent:
      • Your business name - (ex. WestwardStrategy.com)
      • Your first and last name – (ex. KristyCrabtree.com)
      • Keyword specific phrase - (ex. WestwardDesignGroup.com)
      • Include location if targeting the local market –
      (ex. RenoWebDesign.com)
      Decide what keywords and/or phrase targets the visitors you are looking for, and that best describes what your business offers.
      5
    • Select a Professional Email Address
      Do choose an email address that is professional and continues the same naming convention as your domain name.
      Examples:
      • Generic Catch-all: info@DomainName.com
      • First Name: Kristy@DomainName.com
      • First Name Last Name: KristyCrabtree@DomainName.com
      • Specific: sales@DomainName.com
      Not so professional when using a personal account:
      • sexygiraffe101@yahoo.com
      • debbie07@hotmail.com
      6
    • Web Based Email – My Preference
      Get a Gmail account http://www.gmail.com
      • Create multiple email aliases
      • Over 7+ gigs of space
      • Less Spam
      • Mobile access
      • Share Calendars
      • Create To-Do lists
      • Setup labels (aka folders)
      • Smarter search
      • Desktop email notifications
      • Integrated with other Google
      apps…and much more…
      7
    • Domain Registration and Hosting Setup
      Select an extension that works for you and your business:
      .com .org .edu .net .info .biz .us .tv .co
      Registrar’s and Hosting Companies
      • GoDaddy : http://www.Godaddy.com (*)
      • MediaTemple : http://MediaTemple.com
      • Network Solutions : http://NetworkSolutions.com
      • Dreamhost : http://www.dreamhost.com
      • Bluehost : http://bluehost.com
      I suggest that you register your domain name at the same place you setup your hosting account.
      8
    • I Prefer GoDaddy
      Keep things simple & keep them in one place
      Register your Domain
      Setup your Hosting
      • Economy Hosting Plan (or)
      • WordPress Hosting
      Use the One Click Install - Setup in 4 simple steps
      24 hour service – 7 days a week
      Backups of your website
      Recommend purchasing for three years if not longer. You save more overall.
      9
    • Why Use WordPress?
      Just a few reasons why you should use WordPress
      • Open-source Software Platform (developed in a public and collaborative manner)
      • Lots of support from lots of people
      • Regularly updated
      • Minimal financial investment
      • No additional software required
      • Accessible wherever there's internet connectivity
      • Flexible for growth
      • Multiple features
      • Hundreds of Free and Paid themes
      • Multiple plugins (including SEO plugins, Social Media plugins and eCommerceplugins)
      • Content Management System is pretty easy to use
      10
    • What About The Other Options?
      Sure… There are other options out there.
      Joomla and Drupal for example…
      WordPress is the easiest that I have experienced giving more ease of use and flexibility for businesses to be able to manage themselves.
      11
    • WordPress.com vs. WordPress.org
      What’s the difference?
      WordPress.com – “Just Renting”
      A free account on wordpress.com or purchasing a url through them is like renting a house - you could be asked to leave at any time. Also there are restrictions with a free account. It is however great for a blog or to use to link back to your own site.
      WordPress.org – “I Own”
      Owning a self hosted account and using wordpress (wordpress.org) (it is free to download) is like owning a house. It is yours to do as you wish with and provided you keep the URL and hosting it always will be.
      12
    • One Misconception About WordPress
      I hear this all the time… “WordPress is just a Blogging tool”…
      Not anymore… WordPress started as a blogging tool, Yes - that’s true, but it has evolved into a very customizable Content Management System allowing you to use it for different verticals:
      updating website pages
      editing a blog or…
      using it for both!
      Let me show you…
      http://wordpress.org/showcase/
      13
    • Custom Designed Websites using WordPress
      14
    • Customized Themes using WordPress
      15
    • Blog Themes using WordPress
      16
    • Ok… Let’s Get Familiar with WordPress
      ‘Reverse Aging for Me’
      http://Reverseagingforme.com
      http://Reverseagingforme.com/wp-login.php/
      LOGIN
      Username: Admin
      Password: reverseaging29
      17
    • WordPress - Essential Steps After WordPress Installation
      These are some essential first steps to take regardless of what kind of WordPress website you’re creating.
      • Update Your Settings
      • Update Users
      • Install ‘Must Have’ Plugins
      • Akismet– one of the best SPAM Filters
      • All in One SEO Pack – ability to optimize individual pages
      • WordPress DB Backup – gives you ability to backup your website data
      • Install ‘Recommended’ Plugins
      • Google Analytics for WordPress– track visitors
      • Google XML Sitemaps – generates XML sitemap for submission to search engines
      18
    • WordPress - Other Optional Plugins
      Optional Plugins
      • BM Custom Login – useful for branding
      • Contact Form 7 – setup forms
      • WP-Testimonials – display random testimonials
      • ShareThis – email and posting to social bookmarking sites
      • SexyBookMarks (by Shareaholic) – compliant list of social bookmarking icons
      • Print Friendly and PDF – optimizes your pages for printing
      • Vipers Video Quicktags– make it easy to embed videos
      19
    • WordPress – Free and Paid Themes
      There are also hundreds of Free and inexpensive WordPress Themes available to choose from that represent several business styles.
       
      • Blog/Magazine
      • Creative
      • Corporate
      • Retail
      • Technology
      • NonProfit
      • Entertainment
      • Real Estate
      • Miscellaneous
      • and More
      WordPress Themes
      Free Themes Directory
      http://wordpress.org/extend/themes
      Themeforest
      http://themeforest.net/category/wordpress
      WooThemes
      http://www.woothemes.com
      DIY themes
      http://diythemes.com
      20
    • Facebook Tools and References
      Buttons, Plugins, Badges, Likes and more… oh my
       
      Share your Facebook Likes, Fans and Friends with the use of Badges:
      http://www.facebook.com/badges/
       
      Add social plugins to your site with just one line of HTML:
      http://developers.facebook.com/plugins
      Explore how sites integrate Facebook
      Learn how to drive growth and engagement through social and personalized features.
      http://developers.facebook.com/showcase/
      21
    • Twitter Tools and References
      Twitter Buttons, Widgets, logos and icons
      http://business.twitter.com/about/resources
      22
    • Marketing - Setup a Gravatar
      Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. http://en.gravatar.com
      23
    • Marketing - Create a Quick Profile Page
      Create a Google and Yahoo Profile
      What do people see when they find you online? You can control how you appear in Google and Yahoo by creating a personal profile...
      Help people find the right information when they search for you on Google.
      Create a personal page that links to your blog and other profiles.
      Google Profile Page:
      http://www.google.com/profiles
      Yahoo Profile Page:
      http://profiles.yahoo.com
      24
    • Marketing - Claim Your Business
      Get the most out of Google Places
      • Add your business information
      • Add your logo
      • Add product photos
      • Add your hours
      • Create coupons (free)
      Google Places
      Google.com/profiles
      25
    • Marketing - Claim Your Business …continued
      Claim your business
      Add links to sites, logos, services, products, coupons, and any additionalinformation like business hours..etc.
      http://www.google.com/places/
      http://local.yahoo.com/
      http://www.bing.com/businessportal/
      http://www.yelp.com/
      http://www.linkedin.com/directory/companies/
      26
    • Optimization Tips - SEO Checklist for Your New Website
      Title tags are the words that appear on site visitor’s browser tabs as they navigate through your site. Clearly define your title tags for each individual web page making sure that it is accurate and descriptive of the page’s content. Keep it 70 characters or less.
      The meta description is the primary source of information search engines review, and this is also the information that appears along with your site name in the search engine results. Clearly define your meta descriptions for each individual web page making sure that it too is accurate and descriptive of the page’s content. Keep it 155 characters or less
      Develop keyword rich content on all pages including the keyword and/or phrase within the content
      Use descriptive words for your navigation when it makes sense
      Name all images on website with descriptive image names: (Example) chocolate-lab-running.jpg vs. img0893.jpg
      The title tags are the words that visitor’s click to reach the hyperlinks behind them. Add descriptive title tags to anchor links: (Example) title=” Descriptive Title Tag” vs. title=”Click Here”
      Setup Google Analytics and see who’s visiting your website and who’s giving you referral’s: http://www.google.com/analytics
      Create a sitemap and submit to Google Webmaster Tools and other search engines. The free tools give you a look under the hood at your website performance: https://www.google.com/webmasters/tools
      Add new website to local free business listings and other free directory sites
      27
    • The End
      Remember that when you create a website be sure to:
      • Get in there and have fun
      • Update content frequently
      • Share information that matters
      • Strengthen your online presence you will attract people to you…
      • Connect with other people
      If you have any questions on anything we’ve discussed please feel free to connect with me.
      Kristy Crabtree
      Phone: (775) 626-8330
      Website: WestwardStrategy.com
      Email: info@westwardstrategy.com
      Twitter: twitter.com/gowestward
      28