WordPress for your Business<br />More than just a <br />Blogging Platform…<br />Welcome to WordPress<br />1<br />
Do You Use The Internet?<br />Did you know…<br />In 2010, 221 million people in the US will be online, about 71% of the to...
If You Have a Business You Best Get Yourself Online ASAP<br />10 Reasons you need to invest in a website<br />You get to a...
OK …First Things First<br />A Step by Step Guide<br />If you decide to move forward and develop a website here are a few s...
Choosing a Domain Name<br />Choose a domain name, that is a URL and that is descriptive of what your website or social med...
Your first and last name – (ex. KristyCrabtree.com)
Keyword specific phrase - (ex. WestwardDesignGroup.com)
Include location if targeting the local market – </li></ul>(ex. RenoWebDesign.com)<br />Decide what keywords and/or phrase...
Select a Professional Email Address<br />Do choose an email address that is professional and continues the same naming con...
First Name: Kristy@DomainName.com
First Name Last Name: KristyCrabtree@DomainName.com
Specific: sales@DomainName.com</li></ul>Not so professional when using a personal account: <br /><ul><li>sexygiraffe101@ya...
debbie07@hotmail.com</li></ul>6<br />
Web Based Email – My Preference<br />Get a Gmail account http://www.gmail.com<br /><ul><li>Create multiple email aliases
Over 7+ gigs of space
Less Spam
Mobile access
Share Calendars
Create To-Do lists
Setup labels (aka folders)
Smarter search
Desktop email notifications
Integrated with other Google </li></ul>apps…and much more… <br />7<br />
Domain Registration and Hosting Setup<br />Select an extension that works for you and your business:<br />.com	.org	.edu	....
MediaTemple : http://MediaTemple.com
Network Solutions : http://NetworkSolutions.com
Dreamhost : http://www.dreamhost.com
Bluehost : http://bluehost.com</li></ul>I suggest that you register your domain name at the same place you setup your host...
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Creating Wordpress Blogs

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Kristy Crabtree, April 26-27 2011

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Creating Wordpress Blogs

  1. 1. WordPress for your Business<br />More than just a <br />Blogging Platform…<br />Welcome to WordPress<br />1<br />
  2. 2. Do You Use The Internet?<br />Did you know…<br />In 2010, 221 million people in the US will be online, about 71% of the total population. <br />Their numbers will continue to grow, reaching 250 million in 2014—more than 77% of the population. <br />…and more than 90% of consumers use search engines before making a purchase.<br />2<br />
  3. 3. If You Have a Business You Best Get Yourself Online ASAP<br />10 Reasons you need to invest in a website<br />You get to advertise to a pretty BIG audience<br />Show off your expertise and demonstrate authority<br />Build credibility among peers and competitors<br />Share topics of interest any time of the day or night with the world<br />Find your voice and build upon your identity<br />Take a peak at who’s visiting through analytical tools<br />You can share testimonials and references<br />Build an audience and a subscriber base <br />Network and build relationships<br />It’s ‘Dirt Cheap’ in comparison to other marketing and advertising (…a well built website can last for 3 years or longer)<br />3<br />
  4. 4. OK …First Things First<br />A Step by Step Guide<br />If you decide to move forward and develop a website here are a few steps to take in order to make it as painless as possible.<br />Figure out what you want to talk about <br />Choose a Domain Name ( www.DomainName.com )<br />Setup a Gmail Account using domain name (DomainName@gmail.com )<br />Register Domain Name <br />Setup Hosting<br />Setup WordPress One-click Install<br />WordPress– What’s it all mean<br />Select a Theme and more<br />Add and publish content<br />Start Networking<br />Build Profiles on Local Pages<br />Plus much more … <br />4<br />
  5. 5. Choosing a Domain Name<br />Choose a domain name, that is a URL and that is descriptive of what your website or social media pages will represent:<br /><ul><li>Your business name - (ex. WestwardStrategy.com)
  6. 6. Your first and last name – (ex. KristyCrabtree.com)
  7. 7. Keyword specific phrase - (ex. WestwardDesignGroup.com)
  8. 8. Include location if targeting the local market – </li></ul>(ex. RenoWebDesign.com)<br />Decide what keywords and/or phrase targets the visitors you are looking for, and that best describes what your business offers.<br />5<br />
  9. 9. Select a Professional Email Address<br />Do choose an email address that is professional and continues the same naming convention as your domain name.<br />Examples:<br /><ul><li>Generic Catch-all: info@DomainName.com
  10. 10. First Name: Kristy@DomainName.com
  11. 11. First Name Last Name: KristyCrabtree@DomainName.com
  12. 12. Specific: sales@DomainName.com</li></ul>Not so professional when using a personal account: <br /><ul><li>sexygiraffe101@yahoo.com
  13. 13. debbie07@hotmail.com</li></ul>6<br />
  14. 14. Web Based Email – My Preference<br />Get a Gmail account http://www.gmail.com<br /><ul><li>Create multiple email aliases
  15. 15. Over 7+ gigs of space
  16. 16. Less Spam
  17. 17. Mobile access
  18. 18. Share Calendars
  19. 19. Create To-Do lists
  20. 20. Setup labels (aka folders)
  21. 21. Smarter search
  22. 22. Desktop email notifications
  23. 23. Integrated with other Google </li></ul>apps…and much more… <br />7<br />
  24. 24. Domain Registration and Hosting Setup<br />Select an extension that works for you and your business:<br />.com .org .edu .net .info .biz .us .tv .co<br />Registrar’s and Hosting Companies<br /><ul><li>GoDaddy : http://www.Godaddy.com (*)
  25. 25. MediaTemple : http://MediaTemple.com
  26. 26. Network Solutions : http://NetworkSolutions.com
  27. 27. Dreamhost : http://www.dreamhost.com
  28. 28. Bluehost : http://bluehost.com</li></ul>I suggest that you register your domain name at the same place you setup your hosting account. <br />8<br />
  29. 29. I Prefer GoDaddy<br />Keep things simple & keep them in one place<br />Register your Domain <br />Setup your Hosting <br /><ul><li>Economy Hosting Plan (or)
  30. 30. WordPress Hosting</li></ul>Use the One Click Install - Setup in 4 simple steps<br />24 hour service – 7 days a week<br />Backups of your website<br />Recommend purchasing for three years if not longer. You save more overall.<br />9<br />
  31. 31. Why Use WordPress?<br />Just a few reasons why you should use WordPress<br /><ul><li>Open-source Software Platform (developed in a public and collaborative manner)
  32. 32. Lots of support from lots of people
  33. 33. Regularly updated
  34. 34. Minimal financial investment
  35. 35. No additional software required
  36. 36. Accessible wherever there's internet connectivity
  37. 37. Flexible for growth
  38. 38. Multiple features
  39. 39. Hundreds of Free and Paid themes
  40. 40. Multiple plugins (including SEO plugins, Social Media plugins and eCommerceplugins)
  41. 41. Content Management System is pretty easy to use</li></ul>10<br />
  42. 42. What About The Other Options?<br />Sure… There are other options out there. <br />Joomla and Drupal for example… <br />WordPress is the easiest that I have experienced giving more ease of use and flexibility for businesses to be able to manage themselves.<br />11<br />
  43. 43. WordPress.com vs. WordPress.org<br />What’s the difference? <br />WordPress.com – “Just Renting”<br />A free account on wordpress.com or purchasing a url through them is like renting a house - you could be asked to leave at any time. Also there are restrictions with a free account. It is however great for a blog or to use to link back to your own site.<br />WordPress.org – “I Own”<br />Owning a self hosted account and using wordpress (wordpress.org) (it is free to download) is like owning a house. It is yours to do as you wish with and provided you keep the URL and hosting it always will be. <br />12<br />
  44. 44. One Misconception About WordPress<br />I hear this all the time… “WordPress is just a Blogging tool”… <br />Not anymore… WordPress started as a blogging tool, Yes - that’s true, but it has evolved into a very customizable Content Management System allowing you to use it for different verticals: <br />updating website pages<br />editing a blog or…<br />using it for both! <br />Let me show you… <br />http://wordpress.org/showcase/<br />13<br />
  45. 45. Custom Designed Websites using WordPress<br />14<br />
  46. 46. Customized Themes using WordPress<br />15<br />
  47. 47. Blog Themes using WordPress<br />16<br />
  48. 48. Ok… Let’s Get Familiar with WordPress<br />‘Reverse Aging for Me’<br />http://Reverseagingforme.com<br />http://Reverseagingforme.com/wp-login.php/<br />LOGIN<br />Username: Admin<br />Password: reverseaging29<br />17<br />
  49. 49. WordPress - Essential Steps After WordPress Installation<br />These are some essential first steps to take regardless of what kind of WordPress website you’re creating. <br /><ul><li>Update Your Settings
  50. 50. Update Users
  51. 51. Install ‘Must Have’ Plugins
  52. 52. Akismet– one of the best SPAM Filters
  53. 53. All in One SEO Pack – ability to optimize individual pages
  54. 54. WordPress DB Backup – gives you ability to backup your website data
  55. 55. Install ‘Recommended’ Plugins
  56. 56. Google Analytics for WordPress– track visitors
  57. 57. Google XML Sitemaps – generates XML sitemap for submission to search engines</li></ul>18<br />
  58. 58. WordPress - Other Optional Plugins<br />Optional Plugins<br /><ul><li>BM Custom Login – useful for branding
  59. 59. Contact Form 7 – setup forms
  60. 60. WP-Testimonials – display random testimonials
  61. 61. ShareThis – email and posting to social bookmarking sites
  62. 62. SexyBookMarks (by Shareaholic) – compliant list of social bookmarking icons
  63. 63. Print Friendly and PDF – optimizes your pages for printing
  64. 64. Vipers Video Quicktags– make it easy to embed videos</li></ul>19<br />
  65. 65. WordPress – Free and Paid Themes<br />There are also hundreds of Free and inexpensive WordPress Themes available to choose from that represent several business styles.<br /> <br /><ul><li>Blog/Magazine
  66. 66. Creative
  67. 67. Corporate
  68. 68. Retail
  69. 69. Technology
  70. 70. NonProfit
  71. 71. Entertainment
  72. 72. Real Estate
  73. 73. Miscellaneous
  74. 74. and More</li></ul>WordPress Themes<br />Free Themes Directory<br />http://wordpress.org/extend/themes<br />Themeforest<br />http://themeforest.net/category/wordpress<br />WooThemes<br />http://www.woothemes.com<br />DIY themes<br />http://diythemes.com<br />20<br />
  75. 75. Facebook Tools and References<br />Buttons, Plugins, Badges, Likes and more… oh my<br /> <br />Share your Facebook Likes, Fans and Friends with the use of Badges:<br />http://www.facebook.com/badges/<br /> <br />Add social plugins to your site with just one line of HTML:<br />http://developers.facebook.com/plugins<br />Explore how sites integrate Facebook<br />Learn how to drive growth and engagement through social and personalized features.<br />http://developers.facebook.com/showcase/<br />21<br />
  76. 76. Twitter Tools and References<br />Twitter Buttons, Widgets, logos and icons<br />http://business.twitter.com/about/resources<br />22<br />
  77. 77. Marketing - Setup a Gravatar<br />Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. http://en.gravatar.com<br />23<br />
  78. 78. Marketing - Create a Quick Profile Page<br />Create a Google and Yahoo Profile<br />What do people see when they find you online? You can control how you appear in Google and Yahoo by creating a personal profile... <br />Help people find the right information when they search for you on Google.<br />Create a personal page that links to your blog and other profiles.<br />Google Profile Page:<br />http://www.google.com/profiles<br />Yahoo Profile Page: <br />http://profiles.yahoo.com<br />24<br />
  79. 79. Marketing - Claim Your Business<br />Get the most out of Google Places<br /><ul><li>Add your business information
  80. 80. Add your logo
  81. 81. Add product photos
  82. 82. Add your hours
  83. 83. Create coupons (free)</li></ul>Google Places<br />Google.com/profiles<br />25<br />
  84. 84. Marketing - Claim Your Business …continued<br />Claim your business<br />Add links to sites, logos, services, products, coupons, and any additionalinformation like business hours..etc.<br />http://www.google.com/places/<br />http://local.yahoo.com/<br />http://www.bing.com/businessportal/<br />http://www.yelp.com/<br />http://www.linkedin.com/directory/companies/<br />26<br />
  85. 85. Optimization Tips - SEO Checklist for Your New Website<br />Title tags are the words that appear on site visitor’s browser tabs as they navigate through your site. Clearly define your title tags for each individual web page making sure that it is accurate and descriptive of the page’s content. Keep it 70 characters or less.<br />The meta description is the primary source of information search engines review, and this is also the information that appears along with your site name in the search engine results. Clearly define your meta descriptions for each individual web page making sure that it too is accurate and descriptive of the page’s content. Keep it 155 characters or less<br />Develop keyword rich content on all pages including the keyword and/or phrase within the content<br />Use descriptive words for your navigation when it makes sense<br />Name all images on website with descriptive image names: (Example) chocolate-lab-running.jpg vs. img0893.jpg<br />The title tags are the words that visitor’s click to reach the hyperlinks behind them. Add descriptive title tags to anchor links: (Example) title=” Descriptive Title Tag” vs. title=”Click Here”<br />Setup Google Analytics and see who’s visiting your website and who’s giving you referral’s: http://www.google.com/analytics<br />Create a sitemap and submit to Google Webmaster Tools and other search engines. The free tools give you a look under the hood at your website performance: https://www.google.com/webmasters/tools<br />Add new website to local free business listings and other free directory sites<br />27<br />
  86. 86. The End<br />Remember that when you create a website be sure to:<br /><ul><li>Get in there and have fun
  87. 87. Update content frequently
  88. 88. Share information that matters
  89. 89. Strengthen your online presence you will attract people to you…
  90. 90. Connect with other people</li></ul>If you have any questions on anything we’ve discussed please feel free to connect with me.<br />Kristy Crabtree<br />Phone: (775) 626-8330<br />Website: WestwardStrategy.com<br />Email: info@westwardstrategy.com<br />Twitter: twitter.com/gowestward<br />28<br />
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