Networking 101


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A quick guide to networking.

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Networking 101

  1. 1. Networking 101July 17, 2012
  2. 2. What isNetworking?
  3. 3. Networking = the developing of contacts or exchanging ofinformation with others in an informal network, as to further a career
  4. 4. “Rolodex power. Your power is almostdirectly proportional to the thickness of yourRolodex, and the time you spendmaintaining it. Put bluntly the most potentpeople Ive known have been the bestnetworkers -- they ‘know everybody fromeverywhere’ and have just been out to lunchwith most of them.”-Tom Peters (1942 -), The Pursuit of Wow
  5. 5. Everyone has a network
  6. 6. 4 Types of Business Networking
  7. 7. •Professional Industry/Trade Associations (whatever the profession, there’s a nationalassociation for it)•Professional General Interest/City groups(no matter the city, there are people promotingbusiness in it)
  8. 8. •Civic & NonProfit Organizations (whereveryou live, there are do-gooders)•Personal groups, a.k.a. Happy Hours,Coffee Clutches, Standing-on-the-sidelinesof kickball games (your friends want to go toHappy Hour and you meet people!)
  9. 9. •AIGA – the professional Assn for Design •Independent Floral Designers Assn •(Beer) Brewer’s Assn of MD •National Association for the Advancement of Science & Art in Sexuality (NAASAS).•The Greater Baltimore Committee (GBC)
  10. 10. •ISES – Intl Special Event Society•NACE – Natl Assn of Catering Executives •PCMA – Professional Convention Management Assn •Visit Baltimore (our local CVB)•HSMAI – Hospitality Sales & Mktg Assn •Professional Wedding Guild (MD)
  11. 11. The Rulesfor Business Networking
  12. 12. Go with another person – andpreferably someone who doesn’twork for the same company.(it’s more fun to have a partner andyou won’t look so pathetic standingalone)
  13. 13. Have a firmhandshake!
  14. 14. Beware of Clumping!
  15. 15. Volunteer to join a committee(you’ll be surprised at the things you’ll learn)
  16. 16. Attend Regularly(people will start to anticipate your attendance)
  17. 17. Arrange one-to-ones withpeople you know – know them better.
  18. 18. Being connected to lots ofpeople will NOT make you successful.
  19. 19. Give Referrals!
  20. 20. Give Referrals!
  21. 21. Give Referrals!
  22. 22. The currency of realnetworking is not greedbut generosity.-Keith Ferrazzi, Never Eat Alone
  23. 23. Don’t expect toreceive any referrals until you give referrals.
  24. 24. Don’t expect referralsfrom the people you referred business to…
  25. 25. Universal Law: Energy in, Energy OutJust not in the same form.
  26. 26. Give without remembering.Receive without forgetting.
  27. 27. Encourage interactions. Encourage referrals.Encourage transactions.
  28. 28. It’s business networking, not social networking!
  29. 29. Business networks are notbusiness networks without business happening somewhere.
  30. 30. You don’t need to learn to “work a room”,You need to learn how to work your network.
  31. 31. The No No’sof Networking
  32. 32. NO dead fishhandshake!
  33. 33. Don’t net-whack.
  34. 34. “Network Selectively. Nothingsays ‘business newbie’ likeshotgun networking. ‘Younever know when someonemight say yes’ is marketing fordummies.” -Steve Pavlina, 10 Business Lessons From aSnarky Entrepreneur
  35. 35. Did I mention“Social Networking?”
  36. 36. Thank you Petra Compel, Director Read the blog