Importance of Partnerships? <ul><li>Current and Future Partners </li></ul><ul><ul><li>Most important current partners: </l...
Importance of Partnerships? <ul><li>Value of Partnerships </li></ul>Source : Community/School Partnerships: A National Sur...
Today’s Agenda <ul><li>I. The Development Sequence </li></ul><ul><li>II. Understanding Partner Motivations </li></ul><ul><...
I. The Development Sequence <ul><li>The Traditional Model: </li></ul><ul><li>ID Need > Build Program > Find Partners </li>...
I. The Development Sequence <ul><li>Problem 1: Tunnel Vision </li></ul><ul><ul><li>If you focus on a limited set of priori...
I. The Development Sequence <ul><li>Problem 2: Not a Partnership </li></ul><ul><ul><li>If you set the goals and program st...
I. The Development Sequence <ul><li>Partnership Selection Criteria </li></ul><ul><ul><li>Willingness to collaborate: 84.7%...
I. The Development Sequence <ul><li>The New Model: </li></ul><ul><li>Find Partners > ID Need > Build Program </li></ul><ul...
II. Understanding Partner Motivations <ul><li>Why you? </li></ul><ul><ul><li>Businesses receive several requests for suppo...
II. Understanding Partner Motivations <ul><li>Return on Investment (ROI) </li></ul><ul><ul><li>Business is a game of limit...
II. Understanding Partner Motivations 1983: Campaign to restore the Statue of Liberty
II. Understanding Partner Motivations <ul><li>Benefits to American Express </li></ul><ul><ul><li>45% increase in new card ...
II. Understanding Partner Motivations <ul><li>ROI: Customers </li></ul><ul><ul><li>Brand loyalty </li></ul></ul><ul><ul><l...
II. Understanding Partner Motivations <ul><li>ROI: Human Resources </li></ul><ul><ul><li>Increased morale </li></ul></ul><...
II. Understanding Partner Motivations <ul><li>ROI: Operations </li></ul><ul><ul><li>Government relations </li></ul></ul><u...
II. Understanding Partner Motivations <ul><li>ROI: Market Environment </li></ul><ul><ul><li>Build infrastructure </li></ul...
II. Understanding Partner Motivations <ul><li>Resources </li></ul><ul><ul><li>“ Making the Business Case” – www.bcccc.net ...
III. Approaching Partners on Their Terms <ul><li>You understand general motivations – time to learn about specifics </li><...
III. Approaching Partners on Their Terms <ul><li>What to Look For </li></ul><ul><ul><li>Business characteristics </li></ul...
III. Approaching Partners on Their Terms <ul><li>Business Characteristics </li></ul><ul><ul><li>Industry </li></ul></ul><u...
III. Approaching Partners on Their Terms <ul><li>Business Needs </li></ul><ul><ul><li>What are their business goals? </li>...
III. Approaching Partners on Their Terms <ul><li>Business interests in education </li></ul><ul><ul><li>Past efforts </li><...
IV. The Asset Inventory <ul><li>Pivot from what they need to what they can contribute </li></ul><ul><li>You each have asse...
IV. The Asset Inventory <ul><li>Asset review </li></ul><ul><ul><li>What assets have they already identified? </li></ul></u...
V. Research <ul><li>Effective education programs are built on a foundation of research </li></ul><ul><li>Critical element ...
V. Research <ul><li>Where to start? </li></ul><ul><ul><li>National Center for Education Statistics: nces.ed.gov </li></ul>...
VI. Theory of Change <ul><li>The Causal Model: </li></ul><ul><li>Current > Intervention > New </li></ul><ul><ul><li>What t...
VI. Theory of Change <ul><li>Why not first? </li></ul><ul><ul><li>Didn’t know available resources </li></ul></ul><ul><ul><...
VII. Program Design <ul><li>Causal Model is the skeleton; program design is the flesh </li></ul><ul><li>Primary areas to a...
VII. Program Design <ul><li>Stakeholder Chart </li></ul>Info on the company’s  work with students Positive impression of c...
VIII. Evaluation and Measurement <ul><li>Why? </li></ul><ul><ul><li>Partners need it </li></ul></ul><ul><ul><li>Benchmarki...
VIII. Evaluation and Measurement <ul><li>Educational Outcomes </li></ul><ul><ul><li>Base practices and outcome expectation...
VIII. Evaluation and Measurement <ul><li>Operational Efficiency </li></ul><ul><ul><li>Acquisition </li></ul></ul><ul><ul><...
VIII. Evaluation and Measurement <ul><li>Partner Outcomes </li></ul><ul><ul><li>Depends on program structure, number of pa...
IV. Beyond the Launch <ul><li>Ongoing Management </li></ul><ul><ul><li>Measurement and evaluation </li></ul></ul><ul><ul><...
IV. Beyond the Launch <ul><li>Periodic Reviews </li></ul><ul><ul><li>Is your target audience still the right one? </li></u...
<ul><li>For More Information: </li></ul><ul><li>Brett Pawlowski, President </li></ul><ul><li>DeHavilland Associates </li><...
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Bap naf present_061909

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Bap naf present_061909

  1. 2. Importance of Partnerships? <ul><li>Current and Future Partners </li></ul><ul><ul><li>Most important current partners: </li></ul></ul><ul><ul><ul><li>Individual businesses = 1 </li></ul></ul></ul><ul><ul><ul><li>Business coalitions = 5 </li></ul></ul></ul><ul><ul><li>Most important partners in the future: </li></ul></ul><ul><ul><ul><li>Business coalitions = 1 </li></ul></ul></ul><ul><ul><ul><li>Individual businesses = 2 </li></ul></ul></ul>Source : Community/School Partnerships: A National Survey, DeHavilland Associates, 2007
  2. 3. Importance of Partnerships? <ul><li>Value of Partnerships </li></ul>Source : Community/School Partnerships: A National Survey, DeHavilland Associates, 2007 1.0% 10.2% 6.9% $1 Million or More 2.0% 3.0% 3.3% $500,000 to $1 Million 1.5% 10.1% 6.8% $200,000 to $500,000 14.2% 26.8% 22.2% $50,000 to $200,000 17.6% 17.3% 17.2% $25,000 to $50,000 63.7% 32.7% 43.6% Less than $25,000 School Dist. All
  3. 4. Today’s Agenda <ul><li>I. The Development Sequence </li></ul><ul><li>II. Understanding Partner Motivations </li></ul><ul><li>III. Approaching Partners on Their Terms </li></ul><ul><li>IV. The Asset Inventory </li></ul><ul><li>V. Research </li></ul><ul><li>VI. Theory of Change </li></ul><ul><li>VII. Program Design </li></ul><ul><li>VIII. Evaluation and Measurement </li></ul><ul><li>IX. Beyond the Launch </li></ul>
  4. 5. I. The Development Sequence <ul><li>The Traditional Model: </li></ul><ul><li>ID Need > Build Program > Find Partners </li></ul><ul><li>How does this model limit your success? </li></ul>
  5. 6. I. The Development Sequence <ul><li>Problem 1: Tunnel Vision </li></ul><ul><ul><li>If you focus on a limited set of priorities, those who could help in other areas are shut out </li></ul></ul>
  6. 7. I. The Development Sequence <ul><li>Problem 2: Not a Partnership </li></ul><ul><ul><li>If you set the goals and program structure, it’s not a partnership – it’s another sponsorship </li></ul></ul><ul><ul><li>How are coalitions involved in K12 partnerships? </li></ul></ul>Source : Coalition Leaders Speak Out on Education, DeHavilland Associates, 2007
  7. 8. I. The Development Sequence <ul><li>Partnership Selection Criteria </li></ul><ul><ul><li>Willingness to collaborate: 84.7% </li></ul></ul><ul><ul><li>Interest in measurable outcomes: 67.6% </li></ul></ul><ul><ul><li>Commitment to the project: 64.0% </li></ul></ul><ul><ul><li>Needs of the student body: 48.6% </li></ul></ul><ul><ul><li>Existing relationship with coalition: 33.3% </li></ul></ul><ul><ul><li>Accessibility to location: 21.6% </li></ul></ul>Source : Coalition Leaders Speak Out on Education, DeHavilland Associates, 2007
  8. 9. I. The Development Sequence <ul><li>The New Model: </li></ul><ul><li>Find Partners > ID Need > Build Program </li></ul><ul><li>Note: Needs are joint needs , not just those of the school or district </li></ul>
  9. 10. II. Understanding Partner Motivations <ul><li>Why you? </li></ul><ul><ul><li>Businesses receive several requests for support – why should they work with you? </li></ul></ul>
  10. 11. II. Understanding Partner Motivations <ul><li>Return on Investment (ROI) </li></ul><ul><ul><li>Business is a game of limited resources – investments must generate an optimal return </li></ul></ul><ul><ul><li>Not just for business decisions any more; “strategic philanthropy” </li></ul></ul>
  11. 12. II. Understanding Partner Motivations 1983: Campaign to restore the Statue of Liberty
  12. 13. II. Understanding Partner Motivations <ul><li>Benefits to American Express </li></ul><ul><ul><li>45% increase in new card applications </li></ul></ul><ul><ul><li>28% increase in transactions </li></ul></ul><ul><ul><li>Brand image </li></ul></ul><ul><ul><li>Trade relations </li></ul></ul><ul><ul><li>Employee morale </li></ul></ul>
  13. 14. II. Understanding Partner Motivations <ul><li>ROI: Customers </li></ul><ul><ul><li>Brand loyalty </li></ul></ul><ul><ul><li>Premium pricing </li></ul></ul><ul><ul><li>Positive word of mouth </li></ul></ul><ul><ul><li>Influencing the Influencers </li></ul></ul><ul><ul><ul><li>Media </li></ul></ul></ul><ul><ul><ul><li>Experts </li></ul></ul></ul>
  14. 15. II. Understanding Partner Motivations <ul><li>ROI: Human Resources </li></ul><ul><ul><li>Increased morale </li></ul></ul><ul><ul><li>Reduced turnover </li></ul></ul><ul><ul><li>Easier recruitment </li></ul></ul><ul><ul><li>Skill/leadership development </li></ul></ul>
  15. 16. II. Understanding Partner Motivations <ul><li>ROI: Operations </li></ul><ul><ul><li>Government relations </li></ul></ul><ul><ul><li>Vendor relations </li></ul></ul><ul><ul><li>Investor relations </li></ul></ul>
  16. 17. II. Understanding Partner Motivations <ul><li>ROI: Market Environment </li></ul><ul><ul><li>Build infrastructure </li></ul></ul><ul><ul><li>Market exploration </li></ul></ul><ul><ul><li>Build the labor pool </li></ul></ul>
  17. 18. II. Understanding Partner Motivations <ul><li>Resources </li></ul><ul><ul><li>“ Making the Business Case” – www.bcccc.net </li></ul></ul><ul><ul><li>www.CauseMarketingForum.com </li></ul></ul><ul><ul><li>www.Biz4Ed.org </li></ul></ul>
  18. 19. III. Approaching Partners on Their Terms <ul><li>You understand general motivations – time to learn about specifics </li></ul><ul><li>A time to ask , not to sell </li></ul>
  19. 20. III. Approaching Partners on Their Terms <ul><li>What to Look For </li></ul><ul><ul><li>Business characteristics </li></ul></ul><ul><ul><li>Business needs </li></ul></ul><ul><ul><li>Business interests in education </li></ul></ul>
  20. 21. III. Approaching Partners on Their Terms <ul><li>Business Characteristics </li></ul><ul><ul><li>Industry </li></ul></ul><ul><ul><li>Structure (national, branch, local) </li></ul></ul><ul><ul><li>What do they do? </li></ul></ul><ul><ul><li>With which department are you speaking? </li></ul></ul><ul><ul><ul><li>Community relations </li></ul></ul></ul><ul><ul><ul><li>Foundation </li></ul></ul></ul><ul><ul><ul><li>Marketing/PR </li></ul></ul></ul><ul><ul><ul><li>HR </li></ul></ul></ul><ul><ul><ul><li>Executive suite </li></ul></ul></ul>
  21. 22. III. Approaching Partners on Their Terms <ul><li>Business Needs </li></ul><ul><ul><li>What are their business goals? </li></ul></ul><ul><ul><li>What personnel issues do they face? </li></ul></ul><ul><ul><li>What are their stakeholder issues? </li></ul></ul><ul><ul><ul><li>Customers </li></ul></ul></ul><ul><ul><ul><li>Investors </li></ul></ul></ul><ul><ul><ul><li>Vendors </li></ul></ul></ul><ul><ul><ul><li>Legislators, regulators, unions </li></ul></ul></ul><ul><ul><ul><li>Influencers: academics and media </li></ul></ul></ul><ul><ul><li>How do they measure progress and success? </li></ul></ul>
  22. 23. III. Approaching Partners on Their Terms <ul><li>Business interests in education </li></ul><ul><ul><li>Past efforts </li></ul></ul><ul><ul><li>Past statements/guiding principles </li></ul></ul><ul><ul><li>Employees’ children in the system? </li></ul></ul><ul><ul><li>Are parents stakeholders? </li></ul></ul><ul><ul><li>Are students future employees? </li></ul></ul>
  23. 24. IV. The Asset Inventory <ul><li>Pivot from what they need to what they can contribute </li></ul><ul><li>You each have assets to contribute – need to understand what’s available in order to structure program </li></ul>
  24. 25. IV. The Asset Inventory <ul><li>Asset review </li></ul><ul><ul><li>What assets have they already identified? </li></ul></ul><ul><ul><li>What does the company produce or provide? </li></ul></ul><ul><ul><li>What strengths do they have? </li></ul></ul><ul><ul><li>What sort of workforce do they employ? </li></ul></ul><ul><ul><li>What relationships do they have? </li></ul></ul><ul><ul><li>What other departments may be interested? </li></ul></ul><ul><ul><li>What communication channels? </li></ul></ul>
  25. 26. V. Research <ul><li>Effective education programs are built on a foundation of research </li></ul><ul><li>Critical element for business partners </li></ul>
  26. 27. V. Research <ul><li>Where to start? </li></ul><ul><ul><li>National Center for Education Statistics: nces.ed.gov </li></ul></ul><ul><ul><li>Education Resources Information Center: eric.ed.gov </li></ul></ul><ul><ul><li>What Works Clearinghouse: www.whatworks.ed.gov </li></ul></ul><ul><ul><li>Best Evidence Encyclopedia: www.bestevidence.org/ </li></ul></ul>
  27. 28. VI. Theory of Change <ul><li>The Causal Model: </li></ul><ul><li>Current > Intervention > New </li></ul><ul><ul><li>What the market looks like now; what you want it to look like; and what happens in between to make that change possible </li></ul></ul>
  28. 29. VI. Theory of Change <ul><li>Why not first? </li></ul><ul><ul><li>Didn’t know available resources </li></ul></ul><ul><ul><li>Desired outcomes are partner decisions </li></ul></ul>“ Most people use research the way a drunk uses a lamppost: for support, rather than for illumination” - David Ogilvy
  29. 30. VII. Program Design <ul><li>Causal Model is the skeleton; program design is the flesh </li></ul><ul><li>Primary areas to address </li></ul><ul><ul><li>Stakeholder chart </li></ul></ul><ul><ul><li>Operations model </li></ul></ul><ul><ul><li>Assignment of responsibilities </li></ul></ul><ul><ul><li>Resource model </li></ul></ul><ul><ul><li>Outreach plan </li></ul></ul><ul><ul><li>Sustainability </li></ul></ul>
  30. 31. VII. Program Design <ul><li>Stakeholder Chart </li></ul>Info on the company’s work with students Positive impression of company None Co. customers Rewarding feeling, positive outcomes Time, commitment Volunteer Co. employees Promise of better performance, future Allow their children to participate Parent of participating students Parents Waivers; promise of improved performance Use of facilities, some equipment Host site School Opportunity to improve academics; graduate Participation and completion Participant Students Provide Need from Role Stakeholder
  31. 32. VIII. Evaluation and Measurement <ul><li>Why? </li></ul><ul><ul><li>Partners need it </li></ul></ul><ul><ul><li>Benchmarking and continuous improvement </li></ul></ul><ul><li>Three Primary Areas </li></ul><ul><ul><li>Educational outcomes </li></ul></ul><ul><ul><li>Operational efficiency </li></ul></ul><ul><ul><li>Partner outcomes </li></ul></ul>
  32. 33. VIII. Evaluation and Measurement <ul><li>Educational Outcomes </li></ul><ul><ul><li>Base practices and outcome expectations in research </li></ul></ul><ul><ul><li>Outcomes could include: </li></ul></ul><ul><ul><ul><li>Performance in local/state/national competitions </li></ul></ul></ul><ul><ul><ul><li>Graduation rate, attendance, etc. </li></ul></ul></ul><ul><ul><ul><li>Movement into certain areas of the workforce or into higher education </li></ul></ul></ul><ul><ul><ul><li>Taking a more challenging/focused set of courses </li></ul></ul></ul><ul><ul><ul><li>Test scores </li></ul></ul></ul><ul><ul><ul><li>Countless others </li></ul></ul></ul>
  33. 34. VIII. Evaluation and Measurement <ul><li>Operational Efficiency </li></ul><ul><ul><li>Acquisition </li></ul></ul><ul><ul><li>Retention </li></ul></ul><ul><ul><li>Awareness/Branding </li></ul></ul><ul><ul><li>Financial metrics </li></ul></ul><ul><ul><ul><li>Cost to serve one participant </li></ul></ul></ul><ul><ul><ul><li>Administrative expenses </li></ul></ul></ul><ul><ul><ul><li>Cash flow </li></ul></ul></ul><ul><ul><ul><li>Reserves </li></ul></ul></ul>
  34. 35. VIII. Evaluation and Measurement <ul><li>Partner Outcomes </li></ul><ul><ul><li>Depends on program structure, number of partners, and anticipated partner contribution </li></ul></ul><ul><ul><li>Best determined collaboratively, and up front </li></ul></ul><ul><ul><li>Could involve: </li></ul></ul><ul><ul><ul><li>Community goodwill </li></ul></ul></ul><ul><ul><ul><li>Human resources benefits </li></ul></ul></ul><ul><ul><ul><li>Workforce benefits </li></ul></ul></ul>
  35. 36. IV. Beyond the Launch <ul><li>Ongoing Management </li></ul><ul><ul><li>Measurement and evaluation </li></ul></ul><ul><ul><li>Build infrastructure </li></ul></ul><ul><ul><li>Continue partnership development </li></ul></ul><ul><ul><li>Secure resources/manage cash flow </li></ul></ul>
  36. 37. IV. Beyond the Launch <ul><li>Periodic Reviews </li></ul><ul><ul><li>Is your target audience still the right one? </li></ul></ul><ul><ul><li>Are they still at Point A? </li></ul></ul><ul><ul><li>Do they still need to get to Point B? </li></ul></ul><ul><ul><li>Is your intervention the correct one? </li></ul></ul><ul><ul><li>Growth: </li></ul></ul><ul><ul><ul><li>New markets? </li></ul></ul></ul><ul><ul><ul><li>Broader target audience? </li></ul></ul></ul><ul><ul><ul><li>Additional outcomes? </li></ul></ul></ul><ul><ul><ul><li>More channels? </li></ul></ul></ul>
  37. 38. <ul><li>For More Information: </li></ul><ul><li>Brett Pawlowski, President </li></ul><ul><li>DeHavilland Associates </li></ul><ul><li>704.940.3201 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.DeHavillandAssociates.com </li></ul><ul><li>www.Biz4Ed.org </li></ul><ul><li>www.KPRNewsletter.com </li></ul>

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