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Recruit, Retain and Market Your                 Internship Program                       Kit Becnel – CHS AOIT            ...
Introductions     Kit Becnel, Director           – Carencro High School AOIT - Lafayette, LA                 •   Student b...
Introductions     Julie Oster, Director           – Apex High School AOIT – Apex, NC                 • Student body 2300(C...
Where are you now?     • Brand new (never had internships before)     • Sustainable internships but are adding         Aca...
Agenda    • Who looks for internships?          – Table discussion – common to location and/or            theme    • Where...
Who Looks for Internships?     • Advisory Board           – Responsibility of all members           – Internship Committee...
Internship Strategic Plan                                  Total Internships Needed = 50                             J    ...
Who Looks for Internships?     • Students and Parents           –   Actively seeking employment           –   Current empl...
Who Looks for Internships? (cont.)     • Intermediaries           – INET (Intermediary Network)(NAF-Charlie Katz)         ...
Share your struggles/successes with common             locations and/or themes?                             (5 minutes)Sun...
REPORT                     (5 minutes)Sunday, September 19, 2010
Where to Find Internships     • Organizations           –   Corporations           –   Small businesses           –   Non-...
Where to Find Internships (cont.)     • Get Involved with           – Chambers of Commerce           – Workforce Developme...
What Employers Want / Need to Know     • Hour requirement (ie. 180 work hours)     • Compensation           – Hourly      ...
What Employers Want / Need to Know (cont.)     •    Requirements of employer     •    Benefits to employer (WIIFM)     •  ...
Where do YOU find internships?                       What are the obstacles?                             (5 minutes)Sunday...
REPORT                             (5 minutes)Sunday, September 19, 2010
How to Retain     • Include on end-of-internship evaluations           – Referrals on evaluations           – Rehires for ...
How to Retain (cont.)     • End of internship recognition luncheon                 •   Community leaders                 •...
How to Retain (cont.)     • Build upon success     • Constant and ongoing - Providers want to       be part of your succes...
Marketing your Internship Opportunities     • Brochures (ON CD-ROM)     • Displays and programs (ON CD-ROM)     • Events –...
Marketing your Internship Opportunities (cont.)     • Video testimonials           – Supervisor           – Interns       ...
Marketing your Internship Opportunities (cont.)     • Website           – Overview and history of program           – Post...
Strong Interns                                      +                              Happy Employers                        ...
Build upon success       Constant and ongoing providers want to be                   part of YOUR team                    ...
Carencro High School 2010 CASIP VIDEO                 is available for viewing at this link:   http://www.archive.org/deta...
Planning Ahead     • What are two ideas you want to follow up       on when you get home?     • Take a CD with the documen...
Q&ASunday, September 19, 2010
Recruit, Retain and Market Your                 Internship Program                        Kit Becnel – CHS AOIT           ...
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2010 naf recruit, retain and market your internship web

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Transcript of "2010 naf recruit, retain and market your internship web"

  1. 1. Recruit, Retain and Market Your Internship Program Kit Becnel – CHS AOIT Julie Oster – AHS AOITSunday, September 19, 2010
  2. 2. Introductions Kit Becnel, Director – Carencro High School AOIT - Lafayette, LA • Student body 1400 (Comprehensive High School) • Title I • 51% Non-White / 49% White • 210 in 4-year Academy – Lafayette, LA (pop. 256,494) • $50,000 (National $60,374) • 61% White / 30% African American / 9% Other – Summer Internship only 5 Weeks (180 hours) 2Sunday, September 19, 2010
  3. 3. Introductions Julie Oster, Director – Apex High School AOIT – Apex, NC • Student body 2300(Comprehensive High School) • 20% Non-White / 80% White • 316 in 4-year Academy – Apex, NC (pop. 34,937, suburb of Raleigh/ Durham/Chapel Hill pop. 1.2 million) • $80,000 (National $60,374) • 74% White / 8% African American / 18% Other – Year round internships 3Sunday, September 19, 2010
  4. 4. Where are you now? • Brand new (never had internships before) • Sustainable internships but are adding Academy theme • Having trouble maintaining internships • Just looking for new ideas 4Sunday, September 19, 2010
  5. 5. Agenda • Who looks for internships? – Table discussion – common to location and/or theme • Where to find internships • What employers need to know – Table discussion – finding internships • How to retain/marketing • Two ideas to follow up 5Sunday, September 19, 2010
  6. 6. Who Looks for Internships? • Advisory Board – Responsibility of all members – Internship Committee • Mission • Strategic Plan (ON CD-ROM) 6Sunday, September 19, 2010
  7. 7. Internship Strategic Plan Total Internships Needed = 50 J A S O N D J F M A M J Total Keep in touch w/ Reoccurring 20 3 2 25 contacts 1st Time Recruiting Time! 2 3 5 7 3 20 Internships Currently 2 1 0 2 5 Employed TOTAL 50 7Sunday, September 19, 2010
  8. 8. Who Looks for Internships? • Students and Parents – Actively seeking employment – Current employer – Family networking – Cold calls by students to potential partners 8Sunday, September 19, 2010
  9. 9. Who Looks for Internships? (cont.) • Intermediaries – INET (Intermediary Network)(NAF-Charlie Katz) • (www.intermediarynetwork.org) – Staffing agencies • School staff, faculty, central office • Anyone else? – Neighbors – Everyone you know 9Sunday, September 19, 2010
  10. 10. Share your struggles/successes with common locations and/or themes? (5 minutes)Sunday, September 19, 2010
  11. 11. REPORT (5 minutes)Sunday, September 19, 2010
  12. 12. Where to Find Internships • Organizations – Corporations – Small businesses – Non-Profits / Foundations – Government – all levels – Post-Secondary institutions – Home based businesses – Education organizations – NAF partners 12Sunday, September 19, 2010
  13. 13. Where to Find Internships (cont.) • Get Involved with – Chambers of Commerce – Workforce Development Agency – Economic Development Agency – Clubs, civic organizations and industry associations 13Sunday, September 19, 2010
  14. 14. What Employers Want / Need to Know • Hour requirement (ie. 180 work hours) • Compensation – Hourly – Stipend – Scholarships – Equipment – Grant Funds – Room/board 14Sunday, September 19, 2010
  15. 15. What Employers Want / Need to Know (cont.) • Requirements of employer • Benefits to employer (WIIFM) • Industry • Share how students are prepared (CD-ROM) • Plan for budgeting time of year • Liability Insurance 15Sunday, September 19, 2010
  16. 16. Where do YOU find internships? What are the obstacles? (5 minutes)Sunday, September 19, 2010
  17. 17. REPORT (5 minutes)Sunday, September 19, 2010
  18. 18. How to Retain • Include on end-of-internship evaluations – Referrals on evaluations – Rehires for next year 18Sunday, September 19, 2010
  19. 19. How to Retain (cont.) • End of internship recognition luncheon • Community leaders • School officials • Business partners • Students 19Sunday, September 19, 2010
  20. 20. How to Retain (cont.) • Build upon success • Constant and ongoing - Providers want to be part of your successful story • Continue to build relationships with the business community • Follow up with business contacts throughout the year 20Sunday, September 19, 2010
  21. 21. Marketing your Internship Opportunities • Brochures (ON CD-ROM) • Displays and programs (ON CD-ROM) • Events – student work, speaking events, internship ceremony, themed conferences 21Sunday, September 19, 2010
  22. 22. Marketing your Internship Opportunities (cont.) • Video testimonials – Supervisor – Interns – Community leaders Post on Academy website, YouTube / Vimeo, iPhone for B2B events such as Chamber of Commerce functions 22Sunday, September 19, 2010
  23. 23. Marketing your Internship Opportunities (cont.) • Website – Overview and history of program – Post internship skill sets – FAQ for potential employers – Past success stories – Written testimonials from past employers – List all past and present providers – Post internship videos (if possible) 23Sunday, September 19, 2010
  24. 24. Strong Interns + Happy Employers = Successful Internship 24Sunday, September 19, 2010
  25. 25. Build upon success Constant and ongoing providers want to be part of YOUR team 25Sunday, September 19, 2010
  26. 26. Carencro High School 2010 CASIP VIDEO is available for viewing at this link: http://www.archive.org/details/2010ChsAoitCasipProgramVideoSunday, September 19, 2010
  27. 27. Planning Ahead • What are two ideas you want to follow up on when you get home? • Take a CD with the documents we have mentioned today 27Sunday, September 19, 2010
  28. 28. Q&ASunday, September 19, 2010
  29. 29. Recruit, Retain and Market Your Internship Program Kit Becnel – CHS AOIT (kabecnel@lpssonline.com) Julie Oster – AHS AOIT (joster@wcpss.net)Sunday, September 19, 2010
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