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Research shows that online bankers visit their financial institution’s homepage an average of 3.8 times a month. The top two bills paid include loans and insurance (auto insurance ranked first). While most businesses would spend huge marketing dollars to achieve this level of return viewership, credit unions experience this member engagement every day. In this 2011 NAFCU Annual Conference session you see how some credit unions are driving tremendous cross-sell revenue by offering insurance online.
Presented by Jeff Chesky, CEO, Insuritas
More info at http://www.nafcu.org/insuritas