Part 2 of Driving Member Engagement: Growing Your Members’ Relationship Portfolios | Allied 2013

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How many products do your members have from your credit union? What products do your members need the most? What are the key products that will drive value for your members and your credit union? And when is the best time to offer these products to your members?

Next, step back and think about your onboarding process. How well do you do it in the beginning and you do it all the time? Onboarding shouldn’t just start and stop when you get a new member—you need to do it continually to show your members that you care and to show them that your credit union is valuable.

Do this well, and you will move past the average of 2.6 products per member. Remember, as you think about onboarding, you should expand the term to “continuous onboarding.” Your goal should be more than five products per member. How do you grow your member portfolio to make this goal a reality?

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