A story ofentrepreneurshipwhy not :) 3“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma - which is living with the resultsof other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, havethe courage to follow your heart and intuition. They somehow already know what you truly want to become. Everythingelse is secondary.” - Steve Jobs.
01 NETWORKING FORMED THE IDEA OF STUDENT LED ENTERPISE4
A vision to develop worldchanging people. We sat down and highlighted that there was a real need for the youth of today to become inspired and 5 make a positive impact in the world. Entrepreneurship and using business as a force for good offered a solution for creating jobs, wealth and addressing global challenges. We then set about creating a mechanism in which students at the University of Surrey could develop critical skills, strong networks and a proactive attitude. We wanted to add value to the graduate producing university model, by structuring an entrepreneur enabling scheme in “Entrepreneursity”. Surrey Entrepreneurs was born.
02 SALES PROJECTS EVENT PROJECTS BEGINNINGS OF A BRAND EARLY AWARD » Surrey Entrepreneurs » With no funding avai- » As a result of further » As a result of the ran a number of lable students had micro projects the early stage activity projects in order to to organise an event Surrey Entrepreneurs NACUE recognised generate business project, capitalising were able to fund that the spirit shown sales skills and ge- on Valentines day the development of by the members nerate revenue. The during that month its first stage of bran- and committee was students enjoyed students organised a ding and presence highly commenda- the experience of speed dating event online. ble when compared turning £100 into £200 where 40 students to other societies through doghnut and attended paying a £5 nationally. smoothie sales. entrance fee.6 SURREY ENTREPRENEURS INITIAL STEPS.
SUMMER SPENT IN THE DARK BUILDING A BRAND AND 9RESEARCHING STUDENT ONLINE PRESENCE.ENTERPRISE.In order to progress the Surrey Entrepreneurs it was clear that we During that summer of planning we needed to construct a websiteneeded to highlight best practise from leading organisations across and brand that fitted our message. We spent over three monthsthe world. We looked at a number of non-profits, higher education getting the website to the stage that you have seen previously. Theinstitutions and student run societies collecting various information website has a variety of tools that can be utilised by the communitythat was relevant to Surrey. A long period of time was spent before in order to progress ideas. Additionally we wanted to gauge thethe start of the 2010/2011 academic year to ensure planning was in interest of our entrepreneurial message and set up Twitter andplace to maximise impact. Further tools and methods were gathered Facebook accounts. As a result we now have over 16,000+ twitterto make daily operations easier and more professional, something followers and 480+ Facebook fans.that was crucial to our brand.
04 STUDENT INTEREST EVENTS STUDENT COMPETITIONS10 ALL THE SUMMERS PREPERATION MEANT SURREY ENTREPRENEURS GOT OFF TO A FLYING START.
STUDENT INTEREST.AT THE UNIVERSITY OF SURREY FRESHERS FAYRE THERE WAS AN OVERWHELMING INTEREST WITHOVER 500 STUDENTS REGISTERING TO PARTICIPATE IN ENTERPRISE. THROUGHOUT THE YEAR WECONSISTENTLY SAW A VARIETY IN INTEREST ACROSS FACULTIES AND DEGREE STAGES, WITH ANEND OF YEAR MEMBERSHIP BASE OF OVER 850.EVENTS.THROUGHOUT THE YEAR THE SURREY ENTREPRENEURS HOSTED A NUMBER OF EVENTS. SIXGUEST SPEAKERS ATTENDED THE UNIVERSITY WITH OVER 400 ATTENDEES IN TOTAL. ADDITIONAL- 11LY 14 WORKSHOPS WERE CONDUCTED WITH AN AVERAGE ATTENDANCE OF 25 PER SESSION.TRIPSTO THE PREMISES OF ORGANISATIONS WERE ALSOCONDUCTED TO SHOW BUSINESS IN ACTION.STUDENT COMPETITONS.AT SURREY TWO COMPETITIONS WERE HOSTED THROUGHOUT 2010/2011. THE FIRST ONE WHICHWAS THE SANATANDER SANDPIT, WHERE STUDENTS HAD TO FORM TEAMS OF AT LEAST FOURAND CREATE A THREE MINUTE VIDEO ON INCREASING COMMUNICATIONS BETWEEN BUSINESS ANDUNIVERSITIES, THE WINNING TEAM RECEIVED £1000. THE SECOND WAS “PITCHING FOR PROJECTS”WHERE TEN PROJECTS PITCHED TO A PANEL OF JUDGES IN SEARCH OF FUNDING. A TOTAL OF£6000 WAS GIVEN TO THREE PROJECTS.
05 ENTREPRENEURSITY Pitched to the University of Surrey.12 AS ACTIVITY DEVELOPED THERE WAS REAL NEED FOR A LEGAL ORGANISATIONAL STRUCTURE.
Gaining University Support. 13Within the university we were interested to identify if there would be interest in developing the enterprise community.We rapidly discovered strong support from Director Keith Robson and his department Research and EnterpriseSupport. As a result they provided resources for Surrey Entrepreneurs to facilitate workshops and competitions.As activity began to expand there was real need for the creation of an independent legal entity. Directors of theUniversity in; RES, Alumni and Corporate Services expressed support for a team of students to operate SurreyEntrepreneurs commercial activity in a spin out company across the term of a placement year. The team seized theopportunity by widening initiatives to lay the foundations of a pioneering year.
ENGAGING WITH THE BUSINESS COMMUNITY.14 06 MICROSOFT TRANSFORMERS & RECTIFIERS BUILDING LINKS WITH BUSINESS
HOSTED MICROSOFTS PDC10 TRANSFORMERS & RECTIFIERSAT THE SURREY CAMPUS. DONATE £10,000 FOR A 15 STUDENT START UP FUND.Surrey Entrepreneurs were awarded the project of delivering Transformers & Rectifiers have kindly donated £10,000 to the SurreyMicrosoft’s Professional Developers Conference in October 2010. Entrepreneurs for the purpose of a student business seed fund. ThisSurrey was one of 6 Universities in the country that were selected fund is not designed to be a grant but rather a loan payment thatafter NACUE coordinated the project, and as a result Surrey received does not have to be paid if the venture is unsuccessful, but will£1000 for the operation. Out of a requested 150 attendees there were request a funding contribution from successfully supported projects,220 registrations. ensuring the opportunity to fund future student businesses. As a result of a government grant the fund has received an additional £5,000 bringing the total funding pool to £15,000. Furhtermore as part of our relationship with T&R and our annual hospitality we hosted 60 of our closest stakeholders at Ascot Racecourse for the day.
YOURSANCTUARY ROOM 1116 CONSULTING. FOCUS GROUP. At Surrey Entrepreneurs we recognised the need to develop our Offering focus groups for organisations became a very suitable source of income. As entrepreneurs we did not feel that sponsorship product within the student market. With the access to large bodies support was the direction we wanted to pursue in future. As a of students Surrey Entrepreneurs could guarantee high numbers result we attempted various projects to highlight possible ventures of participation in sessions while allowing insights into the future that students year on year could adopt. The first of which was generations. Room 11 contacted us to test their new business consulting. Guided by a professional consultant we ran a project for concept and required twenty five students to complete their product YourSanctuary which is a domestic abuse charity in the local area. feedback. “The evening proved an overwhelming success, with The organisation wanted to take a proactive approach and Surrey some of the materials being heavily re-worked as a result.” - Jason Entrepreneurs developed a number of ideas on how to do so. McEachran, Room 11 Managing Director.
07 INTERNSHIPS PLACEMENTS » The Surrey Entrepre- » Two placement neurs presented a opportunities were number of internship also highlighted opportunities for for the Engineering members. With two Department at Surry. students contributing Sponsor, Transfor- to two organisations. mers & Rectifiers were open to taking on students for a year to monitor their skills. 17
08 BIS MCKINSEY & COMPANY NACUE UNIVERSITY OF SURREY » Surrey Entrepreneurs were » Mckinsey & Company » Surrey Entrepreneurs have » The University of Surrey invited with NACUE to meet requested the advice of engaged with NACUE on have been very open to Minister Mark Prisk and his the Surrey Entrepreneurs a number of levels. Sup- new ideas that encourage advisors to discuss the President for their latest porting the development and promote enterpri- state of student enterpri- project. Entrepreneur First of the South East region se within the university se. BIS commented that will be a new scheme along side taking a seat at and beyond. Alongside “Surrey is an exemplar of that is free for a number NACUE’s student advisory requesting the services of the type of enterprising en- of graduates from UK board meetings. While student entrepreneurs on vironment we are seeking universities. The initiative is participating in the majority projects. to create”. backed by Number 10 to of NACUE events. create the next generation of large organisations.18 ADVISING KEY “Surrey is an exemplar of the type of enterprising environment we are ORGANISATIONS seeking to create” - Mark Prisk, Minister for Business and Enterprise.
09 AWARDS20 THE ACTIVITY OF THE SURREY ENTREPRENEURS AND SOME OF OUR MEMBERS WAS RECOGNISED AND REWARDED.
NACUE’S PRESIDENT OFTHE YEAR 2011.CAMERON WILSON ACCEPTING HIS PRESIDENT OF THE YEAR AWARD 2011 AT NACUE’S LEADERSHIPCONFERENCE. THERE WERE 150 ATTENDEES FROM ACROSS 90 UNIVERSITIES. IT WAS A GREAT MO-MENT FOR SURREY AFTER RECEIVING THE HIGHLY COMMENDABLE AWARD IN THE FIRST YEAR TOTHEN GET THEIR PRESIDENT RECOGNISED FOR ALL THE HARD WORK THAT HAD BEEN PUT IN.SETSQUARED ENTERPRISECHAMPION 2011.CAMERON WILSON WAS AWARDED THE SETSQUARED ENTERPRISE CHAMPION AWARD FOR 2011.THIS WAS DOWN TO THE WORK THAT HAD BEEN PUT INTO THE SURREY ENTREPRENEURS TO 21BUILD THE ENTREPRENEURIAL COMMUNITY THAT ENGAGES STUDENTS AND BUSINESS TO CREATEOPPORTUNITIES.BEST UNDERGRADUATE ANDPOSTGRADUATE START-UPS.AS WELL AS OVERALL WINNER.AARON AND GEORGE ARE TWO PHD STUDENTS IN COMPUTER SCIENCE WHO STARTED THOUGH-TIFIED LTD. IT PRODUCES A WEB APPLICATION IN THE CLOUD THAT USES GEOLOCATION INFOR-MATION (GPS) TO REMOTELY MANAGE PROJECTS FROM ANY DEVICE. THEY WERE AWARDED BESTGRADUATE START UP AT THE SETSQUARD AWARDS FOR THEIR WORK.
GUILLAUME DEVINAT - GUITAR SURREY STUDENTS BEAT22 LESSON LOUNGE. BUSINESS BUFFS AT “IDEA INISIATIVE” BUSINESS CHALLENGE. Guillaume is a second year business Management Student at the Students from the University of Surrey took on a group of the University of Surrey who founded guitarlessonlounge.com. In 2011 sharpest business brains in the county in a head to head challenge at he was awarded Best Student Start-Up at the SetSquared enterprise the ‘Ideas Initiative’ in March. Organised by a group of leading Surrey awards. Additionally the overall winner of the SetSquared showcase businesses working alongside the University of Surrey, the challenge was chosen from the entries across all the winning categories which required the two teams to come up with a viable business solution he also won (shown on page 19). Later in the month Guillaume to a mystery scenario in just a couple of hours. Unbeknownst to the accepted his Santander Award for becoming a runner up in the business experts, who turned out to be great sports, the students university undergraduate business challenge. from Surrey Entrepreneurs had a powerful creative thinking tool at the ready. A week before the event, Andrew Tilling from Preseli spent the afternoon training the team in ‘The STORM Process‘ to enable them to find innovative solutions more effectively.
10 EVOLUTION 23SURREY ENTERPRISE BECAME A SPIN OUT COMPANY OF THEUNIVERSITY IN SUMMER 2011 WITH THREE STUDENT PLACEMENTPOSITIONS OPERATING THE ACTIVITY.
Why? An Interview.24 Cameron Wilson, Sarangan Vigneswaran and Jody Sayers joined forces in their first year at the University to run Surrey Entrepreneurs, a society for would-be Richard Branson’s across campus. Such is the success of their venture that, with the help of philanthropic donations, the trio have now formed a spin-off enterprise company and will be spending their professional placement years working directly for it. Cameron, who along with Sarangan is studying Economics, said: “We thought that students should get together and start something which enabled them to create their own opportunities rather than having to rely on others. “There used to be an entrepreneurs’ society which was dormant and carried a bit of debt. We took that on and set about paying off the debt by bringing in speakers and running projects around campus doing things like selling smoothies and doughnuts. “The company is the evolution of that. It will mean that if a student wants a placement in entrepreneurship they can run Surrey Enterprise.” Taking on the responsibility of forming and running a start-up business would be challenge enough for seasoned business executives, so the scale of the task facing the inexperienced Surrey students was sizeable. But rather than seeing their lack of experience as a limiting factor, Sarangan said he and his colleagues actually gained a competitive edge through their relative naivety. From consulting to idea generation and branding analysis, the group’s youthful approach to business has proven to be a big draw to established companies. He said: “I think it has been a bit of a shock to some people to see students doing this, but we have found that they want to use us and to give something back. In effect they are leaving their own legacy by supporting others.
“Some people see it as a negative, but I think our naivety allows us to come up with out-of-the-box ideas and develop interesting solutionsthat can be easily executed.” Anyone familiar with BBC TV show The Apprentice may think that getting by in business relies as much onruthlessness and arrogance as it does raw entrepreneurial acumen. But the Surrey students insist that they will judge their success as muchon their ethical results as their financial figures. “Ethics are a fundamental part of what we want to do,” Sarangan explained. “Ultimately wewant to add value to society. “In the early stages we could easily have put on bar crawls. It has slowed us down not to have gone downthat route, but it didn’t fit in with how we wanted to develop. “We realised how business was viewed and what impact students could have onthat perception. The Apprentice is not how business really is. Most successful start-up companies are run by teams and we want to promotethat idea.” Cameron added: “There’s a great awareness about the effect that business has on the world we live in – people are more awarethan ever, and we need to act accordingly. We don’t want to facilitate things that take away from society.” With their placement runningthe new business swiftly followed by the final stages of their undergraduate studies, Cameron, Sarangan and Jody face a busy time overthe coming years. The team admit to having to sacrifice weekends and holidays to spread their love of entrepreneurship to their peers, butSarangan views the workload as a labour of love. He said: “For us, this is a passion – it has had to be for us to be willing to get up at 4am togo out and start selling something. “If it wasn’t for that passion, we wouldn’t have been able to push as hard as we have. There have been a 25lot of late nights and busy weekends, but this is about more than a job.”
26 GUILDFORD STUDENT OFFERS - A MARKETING VENTURE THAT USES MULTIPLE CHANNELS FOR ORGANISATIONS TO ENGAGE WITH THE STUDENT COMMUNITY.
27CONSULTING ENTREPRENEURS - A VENTURE THAT PROVIDES A NUMBEROF SOLUTIONS FOR ALL SIZED FIRMS THROUGH DRAWING ON UNIVERSITYLEVEL INSIGHTS AND SKILLS.
PERSONNEL MANAGING DIRECTOR DIRECTOR OF RES BUSINESS CONSULTANT Cameron Wilson Keith Robson John Bickell - University of Entrepreneurs, CEO National Entrepreneur President of the year 2011, and M: +44 1483 682 685 Consulting on strategy & projects with advice/delivery SetSquard Enterprise Champion Winner 2011. Delivering E: firstname.lastname@example.org up to £1bn turnover. Specialises in business turnaround activity as Managing Director. W: http://surrey.ac.uk/res and growth programmes, as well as group/corporate strategic. M: +44 7540430043 E: email@example.com M: +44 7801824115 W: SurreyEnterprise.com E: firstname.lastname@example.org DIRECTORS Enterprise Project Manager - RES CREATIVE CONSULTANT28 Sarangan Vigneswaran Tracy Hampton Andrew Tilling - Preseli Partnerships, Partner Organised project manager focused on delivering M: +44 1483 683 489 Specialises in designing training programs and problem sustainable business activity, with strong financial E: email@example.com solving through creative thinking. understanding. M: +44 7724491331 M: +44 7742447768 E: firstname.lastname@example.org E: email@example.com W: http://preselipartnerships.com Entrepreneur-In-Residence - RES Jody Sayers Nigel Biggs Attention to in depth detail, combined with excellent M: +44 7860873717 reporting skills that highlight key facts efficiently. Holds E: firstname.lastname@example.org a large student network. M: +44 7551590506 E: email@example.com