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With any organization, it’s critical to have a cohesive and clear voice in all our messages, graphics and communication. This document is an attempt to provide guidelines .so that our communications are consistent across the national network.
Our primary message is that NAAP is the premier Arab-American network enabling individual and collective advancement.
Our Brand strategy is grounded in the notion of “Collective Advancement”. NAAP, as the premier Arab-American network, helps both the individual and community power forward, and “Collective Advancement” means unlocking the hopes, dreams and aspirations of Arab-Americans to achieve success today and tomorrow.
All of our brand materials have been developed to reinforce this strategy and driven by conveying youthful energy, progressive sensibilities, and clean and modern design aesthetic.