PUBLIC RELATIONS Emma Lacy BMKT MIITD MMI BBS Marketing 8 years experience Marketing Consultant

OBJECTIVE Structure a press release properly using set guidelines

QUESTIONS What does PR stand for? PR Vs. Advertising?

What does PR stand for?

PR Vs. Advertising?

WILL YOU USE IT? Small budget Explains product/service Local papers/media Creates awareness

Small budget

Explains product/service

Local papers/media

Creates awareness

WRITING PR Newsworthy story Get attention! Good headline (local, topical) Engaging first paragraph (emotive etc.)

Newsworthy story

Get attention! Good headline (local, topical)

Engaging first paragraph (emotive etc.)

Good flow - What, why, when, where, how? Quote Mention brand enough Write in 3 rd person WRITING Cont…

Good flow - What, why, when, where, how?

Quote

Mention brand enough

Write in 3 rd person

Easy to read formatting – line spacing, paragraphs 400 – 600 words WRITING Cont…

Easy to read formatting – line spacing, paragraphs

400 – 600 words

OBJECTIVE Structure a press release properly using set guidelines

RE-CAP Heading Structure/formatting/words Flow Attention grabbing/Engaging reader Branding

Heading

Structure/formatting/words

Flow

Attention grabbing/Engaging reader

Branding

QUESTIONS What does newsworthy mean ? PR is written from the company’s point of view or b) in the 3 rd person?

What does newsworthy mean ?

PR is written

from the company’s point of view or

b) in the 3 rd person?

3.How many words? 4.How do you get the readers’ attention? QUESTIONS