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The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0
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The “Amazon Model” and “Community Model” - the intersection of LMS and Learning 2.0

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    • 1. The “Amazon” and “Community” Models: The Intersection of Community and Learning David Wilkins Senior Director, Social Learning Solutions Mzinga [email_address] @dwilkinsnh on Twitter dwilkinsnh on Facebook, AIM, LinkedIn etc…
    • 2. Agenda
      • Where are we now and how did we get here?
        • Cultural drivers
        • Issues, historical and present day
      • Where should we be going?
        • Roadmap to Learning 2.0 phase 1 – Amazon model
        • Roadmap to Learning 2.0 phase 2 – Community model
      • What is the instructional designers role in all of this?
      • Q&A
    • 3. How did we get here? And where are we? How did we get here? And where are we?
    • 4. A Brief History of Human Communication Model Time 1 : 1 1 : Many Many : Many 1900’s  1900’s 2000 
      • Premise #1: the nature of human communication has changed
    • 5. A Brief History of Human Communication Model Time 1 : 1 1 : Many Many : Many 1900’s  1900’s 2000 
      • Premise #1: the nature of human communication has changed
    • 6. World-wide Demographic Issues
      • Premise #2: the workforce has changed and will continue to change
      • In brief:
        • Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage
        • Younger, more technically savvy people are entering the workforce, resulting in new expectations around collaboration and networking
    • 7. Long-standing Issues in Performance Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many 1 : 1
      • Premise #3: We’ve been standing on a whale fishing for minnows (Paul Saffo)
    • 8. Long-standing Issues in Performance Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many Many : Many
      • Premise #3: We’ve been standing on a whale fishing for minnows (Paul Saffo)
    • 9. Why Social Learning -- my story
    • 10. Content and Community
      • We need to rethink our learning models
      • We need to rethink content
      • We need to rethink ADDIE
      • We need to rethink our roles
      Comments Ratings Blogs Social Networking Documents *ECM *SharePoint *ERP, CRM Courses Curriculums *LMS Certification*LMS Discussions
    • 11. People and Community
      • What is the point of connecting to people?
        • Find knowledge, content, expertise through people
        • Establish trust to enable information flow
        • Recruiting, retention, innovation, productivity
      • We need to rethink Talent Management
    • 12. People and Community
      • What is the point of connecting to people?
        • Find knowledge, content, expertise through people
        • Establish trust to enable information flow
        • Recruiting, retention, innovation, productivity
      • We need to rethink Talent Management
    • 13. How do we get there?
    • 14. Most of the industry today LMS LMS Time and cultural maturity  Strategic impact and ROI 
    • 15. Stage 2? Time and cultural maturity  Strategic impact and ROI  LMS Social Media
    • 16. Stage 3? Community Time and cultural maturity  Strategic impact and ROI  LMS Social Media
    • 17. Stage 4? Community Time and cultural maturity  Strategic impact and ROI 
    • 18. Two models
      • Two models
        • Social media and networking *about* a learning resource.
        • Social media and networking for it’s own sake.
      Amazon Model Community Model IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking
    • 19. Why the Amazon model?
      • Networking before, after and during formal learning
      • Expertise location
      • Design for change: blogs, discussions, wikis
      • Finding and learning from a variety of perspectives
      • Most effective learning happens *after* formal instruction during debrief
      • Most information in the enterprise is not stored in courses, knowledge management, or formal anything
      • Ratings and comments provide another vehicle to rate value of content
    • 20. Increasing the value of content & expertise
      • Premise: content and expertise are only valuable when they are found and used
      • Content / expertise that can’t be found is useless
      • Anything that increases the use and reach of content / expertise increases value and ROI
      Content / Expertise Ratings, Tagging, Linking Recommendations Value Rachel Happe
    • 21. Two models
      • Two models
        • Social media and networking *about* a learning resource.
        • Social media and networking for it’s own sake.
      Amazon Model Community Model IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking
    • 22. Why the Community model?
      • Communities of practice (groups, sub-groups)
        • New hire networks
        • Alumni networks
        • Subject area networks
        • Affinity networks
      • Connecting leaders or experts together
      • 80% of the skills and knowledge people use in the workplace does not come from formal learning
      • Talent Development – this is how Millennials think
      • Talent Retention -- capture Boomer expertise
      • Bonus: connect Boomers to Millennials as mentors
    • 23. Role changes
      • Look outside our space:
        • iReport, Innocentive
        • IdeaStorm, MyStarbucks, Proctor & Gamble etc…
      • Some reporters shift into editorial roles / vetting
      • Some researchers and strategists shift into coordinators, facilitators
      • Core skills a 2.0 company needs?
        • Sharing expertise, connecting the dots
        • Community culture, wisdom of the crowds…
      • “ Teach a man to fish” or “Teach a man to teach”?
      • Do you want to be the pipe or the plumber?
    • 24. New Skills and Competencies?
      • Community Management
      • Editing and Producing
      • Coordinating and Facilitating
      • Moderation
      • Seeding, Connecting, and Recommending
      • Zen Mastery – Give up control to get control
      • Others?
    • 25. Homework
      • The Long Tail
      • We Are Smarter than Me
      • Groundswell
      • Blogs
        • http://www.mzinga.com/en/AboutUs/OurTeam/Thought_Leaders/Dave_Wilkins.asp
        • Tony Karrer, Stephen Downes – and then follow all their links ; )
      • White Papers http://www.mzinga.com/en/Community_Technology/Resources/White_Papers/
      • Articles
        • http://www.clomedia.com/features/2008/May/2195/index.php
        • http://www.clomedia.com/in-practice/2008/May/2196/index.php
        • http://www.learningcircuits.org/0408_wilkins.html
        • http://www.talentmgt.com/talent.php?pt=a&aid=701
    • 26. Questions Comments Other areas of discussion

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