The “Amazon” and “Community” Models: The Intersection of Community and Learning David Wilkins Senior Director, Social Learning Solutions Mzinga [email_address] @dwilkinsnh on Twitter dwilkinsnh on Facebook, AIM, LinkedIn etc…

Agenda Where are we now and how did we get here? Cultural drivers Issues, historical and present day Where should we be going? Roadmap to Learning 2.0 phase 1 – Amazon model Roadmap to Learning 2.0 phase 2 – Community model What is the instructional designers role in all of this? Q&A

Where are we now and how did we get here?

Cultural drivers

Issues, historical and present day

Where should we be going?

Roadmap to Learning 2.0 phase 1 – Amazon model

Roadmap to Learning 2.0 phase 2 – Community model

What is the instructional designers role in all of this?

Q&A

How did we get here? And where are we? How did we get here? And where are we?

A Brief History of Human Communication Model Time 1 : 1 1 : Many Many : Many 1900’s  1900’s 2000  Premise #1: the nature of human communication has changed

Premise #1: the nature of human communication has changed

A Brief History of Human Communication Model Time 1 : 1 1 : Many Many : Many 1900’s  1900’s 2000  Premise #1: the nature of human communication has changed

Premise #1: the nature of human communication has changed

World-wide Demographic Issues Premise #2: the workforce has changed and will continue to change In brief: Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage Younger, more technically savvy people are entering the workforce, resulting in new expectations around collaboration and networking

Premise #2: the workforce has changed and will continue to change

In brief:

Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage

Younger, more technically savvy people are entering the workforce, resulting in new expectations around collaboration and networking

Long-standing Issues in Performance Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many 1 : 1 Premise #3: We’ve been standing on a whale fishing for minnows (Paul Saffo)

Premise #3: We’ve been standing on a whale fishing for minnows (Paul Saffo)

Long-standing Issues in Performance Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many Many : Many Premise #3: We’ve been standing on a whale fishing for minnows (Paul Saffo)

Premise #3: We’ve been standing on a whale fishing for minnows (Paul Saffo)

Why Social Learning -- my story

Content and Community We need to rethink our learning models We need to rethink content We need to rethink ADDIE We need to rethink our roles Comments Ratings Blogs Social Networking Documents *ECM *SharePoint *ERP, CRM Courses Curriculums *LMS Certification*LMS Discussions

We need to rethink our learning models

We need to rethink content

We need to rethink ADDIE

We need to rethink our roles

People and Community What is the point of connecting to people? Find knowledge, content, expertise through people Establish trust to enable information flow Recruiting, retention, innovation, productivity We need to rethink Talent Management

What is the point of connecting to people?

Find knowledge, content, expertise through people

Establish trust to enable information flow

Recruiting, retention, innovation, productivity

We need to rethink Talent Management

People and Community What is the point of connecting to people? Find knowledge, content, expertise through people Establish trust to enable information flow Recruiting, retention, innovation, productivity We need to rethink Talent Management

What is the point of connecting to people?

Find knowledge, content, expertise through people

Establish trust to enable information flow

Recruiting, retention, innovation, productivity

We need to rethink Talent Management

How do we get there?

Most of the industry today LMS LMS Time and cultural maturity  Strategic impact and ROI 

Stage 2? Time and cultural maturity  Strategic impact and ROI  LMS Social Media

Stage 3? Community Time and cultural maturity  Strategic impact and ROI  LMS Social Media

Stage 4? Community Time and cultural maturity  Strategic impact and ROI 

Two models Two models Social media and networking *about* a learning resource. Social media and networking for it’s own sake. Amazon Model Community Model IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking

Two models

Social media and networking *about* a learning resource.

Social media and networking for it’s own sake.

Why the Amazon model? Networking before, after and during formal learning Expertise location Design for change: blogs, discussions, wikis Finding and learning from a variety of perspectives Most effective learning happens *after* formal instruction during debrief Most information in the enterprise is not stored in courses, knowledge management, or formal anything Ratings and comments provide another vehicle to rate value of content

Networking before, after and during formal learning

Expertise location

Design for change: blogs, discussions, wikis

Finding and learning from a variety of perspectives

Most effective learning happens *after* formal instruction during debrief

Most information in the enterprise is not stored in courses, knowledge management, or formal anything

Ratings and comments provide another vehicle to rate value of content

Increasing the value of content & expertise Premise: content and expertise are only valuable when they are found and used Content / expertise that can’t be found is useless Anything that increases the use and reach of content / expertise increases value and ROI Content / Expertise Ratings, Tagging, Linking Recommendations Value Rachel Happe

Premise: content and expertise are only valuable when they are found and used

Content / expertise that can’t be found is useless

Anything that increases the use and reach of content / expertise increases value and ROI

Two models Two models Social media and networking *about* a learning resource. Social media and networking for it’s own sake. Amazon Model Community Model IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking

Two models

Social media and networking *about* a learning resource.

Social media and networking for it’s own sake.

Why the Community model? Communities of practice (groups, sub-groups) New hire networks Alumni networks Subject area networks Affinity networks Connecting leaders or experts together 80% of the skills and knowledge people use in the workplace does not come from formal learning Talent Development – this is how Millennials think Talent Retention -- capture Boomer expertise Bonus: connect Boomers to Millennials as mentors

Communities of practice (groups, sub-groups)

New hire networks

Alumni networks

Subject area networks

Affinity networks

Connecting leaders or experts together

80% of the skills and knowledge people use in the workplace does not come from formal learning

Talent Development – this is how Millennials think

Talent Retention -- capture Boomer expertise

Bonus: connect Boomers to Millennials as mentors

Role changes Look outside our space: iReport, Innocentive IdeaStorm, MyStarbucks, Proctor & Gamble etc… Some reporters shift into editorial roles / vetting Some researchers and strategists shift into coordinators, facilitators Core skills a 2.0 company needs? Sharing expertise, connecting the dots Community culture, wisdom of the crowds… “ Teach a man to fish” or “Teach a man to teach”? Do you want to be the pipe or the plumber?

Look outside our space:

iReport, Innocentive

IdeaStorm, MyStarbucks, Proctor & Gamble etc…

Some reporters shift into editorial roles / vetting

Some researchers and strategists shift into coordinators, facilitators

Core skills a 2.0 company needs?

Sharing expertise, connecting the dots

Community culture, wisdom of the crowds…

“ Teach a man to fish” or “Teach a man to teach”?

Do you want to be the pipe or the plumber?

New Skills and Competencies? Community Management Editing and Producing Coordinating and Facilitating Moderation Seeding, Connecting, and Recommending Zen Mastery – Give up control to get control Others?

Community Management

Editing and Producing

Coordinating and Facilitating

Moderation

Seeding, Connecting, and Recommending

Zen Mastery – Give up control to get control

Others?

Homework The Long Tail We Are Smarter than Me Groundswell Blogs http://www.mzinga.com/en/AboutUs/OurTeam/Thought_Leaders/Dave_Wilkins.asp Tony Karrer, Stephen Downes – and then follow all their links ; ) White Papers http://www.mzinga.com/en/Community_Technology/Resources/White_Papers/ Articles http://www.clomedia.com/features/2008/May/2195/index.php http://www.clomedia.com/in-practice/2008/May/2196/index.php http://www.learningcircuits.org/0408_wilkins.html http://www.talentmgt.com/talent.php?pt=a&aid=701

The Long Tail

We Are Smarter than Me

Groundswell

Blogs

http://www.mzinga.com/en/AboutUs/OurTeam/Thought_Leaders/Dave_Wilkins.asp

Tony Karrer, Stephen Downes – and then follow all their links ; )

White Papers http://www.mzinga.com/en/Community_Technology/Resources/White_Papers/

Articles

http://www.clomedia.com/features/2008/May/2195/index.php

http://www.clomedia.com/in-practice/2008/May/2196/index.php

http://www.learningcircuits.org/0408_wilkins.html

http://www.talentmgt.com/talent.php?pt=a&aid=701

Questions Comments Other areas of discussion