The Benefits of Social Learning & Mzinga OmniSocial

Customer Experience The Benefits of Social Learning & Mzinga OmniSocial Mzinga webcast March 2012MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 1

About Me Emese Nicholson Mzinga Solutions Architect Contact info: emese@mzinga.comMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 2

In Today’s Session, We’ll Cover… Who is Mzinga? What is social learning and why is it relevant? Mzinga Solution overview Mzinga OmniSocial demo Q&AMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 3

Mzinga At-a-Glance Leading Provider of On-Demand Social Software Solutions Technology Broadest Large Market & & Services Solution Set Customer Footprint • Robust social software Targeted social software • 40 million users technology suite solutions for: • 14K+ communities • Scalable solution • Marketing under management platform with flexible • 160 countries • HR & Employee deployment option Collaboration Monthly metrics: • Strategic • Customer support consulting, learning & • 1.2 B page requests moderation services • 350K new users/moMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 4

Customer Experience What is Social Learning & Why Is It Relevant?MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 5

Social learning is a fundamental shift in how people work… …accelerating and broadening individual and organizational reach & potential.MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 6

“ Todays workplace is diverse, distributed and full of context shifts. Investing in collaborative business practices is essential to productivity and competitive advantage. ” -Gartner “ Social learning is simply put: learning through your interactions with others and through the knowledge and expertise of others. ” -MzingaMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 7

A Brief History of Human Communication Premise #1: The nature of human communication has changed. 1:1 1 : Many Many : ManyModel Time  1900’s 1900’s 2000 MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 8

Worldwide Demographic Issues Premise #2: The workforce has changed and will continue to change. Older, more knowledgeable Younger, more technically people are retiring, savvy people are entering resulting in a talent and the workforce with new expertise shortage expectationsMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 9

Long-standing Issues in Performance Premise #3: We’ve been standing on a whale fishing for minnows. (Futurist Paul Saffo) Informal Learning Formal Learning 13% 87%Source: Jay Cross Informal Learning- The Other 80%Informal Learning, 2007 MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 10

WBT and Asynchronous Learning is Broken Premise #4: We need to insert the social back into WBT and LMS. Good stuff? Bad stuff? • Saved costs • Diversity of perspective • Consistency of message is lost; lack of social • Time of need access to connection information and learning • Real-world knowledge • Easier assessment sharing and context is lost • Debrief is difficultMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 11

As a business person, why is it critical to care?MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 12

“ Traditional methods of training alone have shown rapid knowledge loss… …60% of material can be forgotten 24 hours after a formal class is given. ”Source: ASTDMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 13

“ Yet, learners who engage in interactive, engaged learning on the web…. …score15% better on tests than students who attend live classes. ” Source: ASTD MZINGASource: ASTD l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 14

A comprehensive formal & social learning programs also enables users to… Complete tasks 30% …spend 28% ....and perform more accurately than more of their work tasks 41% faster with formal learning week being alone… productiveSource: US Department of Labor MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 15

Social collaborative learning is fast becoming the central delivery methodN = 158 MZINGA l #1Source: McLean & Company IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 16

Key Social Learning Benefits Productivity & Revenue & Retention Customer Experience Efficiency Gains Opportunities Benefits Improve up-sell by offering Deliver more relevant Reduce lost opportunity costs by extended customer education & content, events, and learning extending learning value support programs Increase customer retention by Provide networks of mentors, empowering employees to Improve customer response times SMEs, etc. to other employees perform their jobs more effectively Enrich user participation by Reduces overall learning Expand connections & relationships acknowledging contributions via development timelines within the overall business recognition Enables a culture of continuous Improve brand recognition through Drive increased customer knowledge sharing voice of the customer satisfactionMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 18

Mzinga OmniSocial Solution OverviewMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 19

Mzinga OmniSocial Suite: Product Portfolio Mzinga OmniSocial Solution Suite Easy to use, best-in-class components for the full scope Your Brand of collaborative learning needs: AUTHORING CATALOG MZINGA LINK SOCIAL MEDIA LEARNING PERFORMANCE ANALYTICS/BI Create learning Deliver Conduct online live Connect & share Manage employee Assess skills and Listen, measure content & off-the-shelf training events knowledge and customer develop careers and evaluate simulations content and meetings informally learning & learner activity developmentMZINGA Inc.l Confidential Mzinga, #1 IN ON-DEMAND SOCIAL SOFTWARE l 20 MZINGA.COM 20

Creating a Business of Pervasive Learning Communicate & engage Marketing • Prospects • Customers • Enthusiasts & Fans Drive business Stimulate improvements interest & Mzinga participation OmniSocial HR & Learning Support • Recruits • Customers • New Hires • Partners • Employees • Alumni Share knowledge & capture collective intelligenceMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 22

Thank You! If you have additional questions or would like to learn more, visit mzinga.com or contact us at 888.MZINGA.8 Or contact me at emese@mzinga.comMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 32

The Benefits of Social Learning & Mzinga OmniSocial

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The Benefits of Social Learning & Mzinga OmniSocial Webinar Transcript