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Overcoming Top 10 Objections To Social Learning V2
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Overcoming Top 10 Objections To Social Learning V2


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  • 1. Co-presented by Dave Wilkins, Sr. Director of Product Strategy Co-presented by Kevin Jones, President of Engaged Learning Overcoming the Top 10 Objections to Social Learning l February 2009
  • 2. About Dave
    • Dave Wilkins
    • Senior Director, Product Strategy at Mzinga
    • National speaker at 40+ conferences
    • More than 12 years in the learning space
    • Strategy, design, development oversight for software sim, EPSS, KM products
    • Multiple years as a stand-up instructor and WBT developer
    • Published author
    • [email_address]
    • Twitter: @dwilkinsnh
    • Facebook, AIM, LinkedIn: dwilkinsnh
    • Blog:
  • 3. About Kevin
    • Kevin Jones
    • President, Engaged Learning
    • Consults with businesses and develops Social Media / Learning & eLearning solutions
    • Keynote & session speaker at national industry and company conferences
    • Leads enterprise wide learning solutions
    • Creates custom training
    • Director of Social Learning SIG for ASTD , developed Twitter’s SLQOTD
    • [email_address]
    • Twitter: @kevindjones
  • 4. Logistics
    • If you are a competitor, please don’t pitch, but do chime in and share your expertise
    • If you are looking for more on the basic idea of social learning as a concept, please go here: and look for “Embracing Social Learning…” or “Social Learning and the Recession…”
    • And for more on this specific topic, check out this series of posts by Kevin
  • 5. More Logistics -- Chat
    • Two options
      • Chat within the webinar window
      • Chat through Twitter
    • To join us through Twitter:
      • Go to
      • Sign-in with your normal Twitter username and password
      • Under Room to Enter, type soclearn and press Enter
      • You are now in a Twitter Chat room where we can easily see and reply to each other’s posts
  • 6. Agenda
    • You submit your objections via one of our chat channels
    • Kevin and I address common objections:
        • “ Socializing vs working” – Kevin
        • “ Control” – Dave
        • “ Accuracy” – Kevin
        • “ Training Relevance” – Kevin
        • “ ROI and Measurement” – Dave
    • We collectively begin to answer your submitted objections and we marvel at the wisdom of the crowd.
  • 7. “ If we introduce social media and social networking, our people will spend most of their time socializing instead of working…” #1 OBJECTION
  • 8. Too Much Socializing with Social Media?
    • What is the problem?
    • Abusers will be abusers
    • Play is OK – Encourage it,
    • but don’t name it
    • Is Twitter Play?
    • Hospital network
    • Wisdom
  • 9. “ If we introduce social media and social networking, who will control the content and how we will control what people say?” #2 OBJECTION
  • 10. Too Much Freedom with Social Media
    • Control is an illusion: 80% of learning happens outside your “control” systems
    • Exposing this learning via social media provides options for influence: correcting, improving, extending
    • People already share bad information
    • People already share information in scary ways
    • Information doubling? Between 1-2 years.
    • Control = disconnect with Western values, economic paradigm, and innovation
  • 11. “ What if they post inaccurate content? How do we make sure that the information is correct?” #3 OBJECTION
  • 12. Content Accuracy
    • Issues of timelines – Pluto
    • Exchange info via the CUBE
    • Greater visibility
    • Hidden experts
    • Moderation where appropriate
    • More accurate
  • 13. “ How is this related to training? A lot of this doesn’t ‘feel’ like training.” #4 OBJECTION
  • 14. Relevance of Social Learning to Training eLearning Business Goals Performance Improvement Learning Training
  • 15. Re-imagining the Scope of Learning Professionals Jay Cross & Harold Jarche
  • 16. “ All this touchy feely social learning stuff sounds great, but how do you measure it?” #5 OBJECTION
  • 17. ROI and Measurement
    • Measure for results: we measure the wrong stuff today
    • Some ideas:
      • Reduction in turnover
      • Increased sales
      • Higher levels of innovation
      • Faster time-to-competency
      • Increased productivity
    • ONA – what is it and why you should do it
    • Real examples? Ace Hardware, Cisco, Scottrade, Ford
  • 18. Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years
  • 19. Time for a conversation…
  • 20. Recommended Resources April 2009 Blogs Mzinga Blogs , Tony Karrer , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Mzinga Webinar Event Archive Articles CLO magazine Learning Circuits Talent Management magazine Learning Solutions e-Magazine, Dec 15 th , 2008 Twitter @dwilkinsnh , @slqotd , @kevindjones Podcasts or through iTunes ENGAGEDLEARNING.NET l MZINGA
  • 21. Thank You! Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh Kevin Jones President, Engaged Learning [email_address] Twitter: @KevinDJones April 2009 ENGAGEDLEARNING.NET l MZINGA