Overcoming Top 10 Objections To Social Learning V2

Co-presented by Dave Wilkins, Sr. Director of Product Strategy Co-presented by Kevin Jones, President of Engaged Learning Overcoming the Top 10 Objections to Social Learning www.engagedlearning.net www.mzinga.com l February 2009

About Dave
Dave Wilkins
Senior Director, Product Strategy at Mzinga
National speaker at 40+ conferences
More than 12 years in the learning space
Strategy, design, development oversight for software sim, EPSS, KM products
Multiple years as a stand-up instructor and WBT developer
Published author
[email_address]
Twitter: @dwilkinsnh
Facebook, AIM, LinkedIn: dwilkinsnh
Blog: http://dwilkinsnh.wordpress.com

About Kevin
Kevin Jones
President, Engaged Learning
Consults with businesses and develops Social Media / Learning & eLearning solutions
Keynote & session speaker at national industry and company conferences
Leads enterprise wide learning solutions
Creates custom training
Director of Social Learning SIG for ASTD , developed Twitter’s SLQOTD
[email_address]
Twitter: @kevindjones
www.engagedlearning.net

Logistics
If you are a competitor, please don’t pitch, but do chime in and share your expertise
If you are looking for more on the basic idea of social learning as a concept, please go here: http://www.mzinga.com/en/AboutUs/Events/Archive/ and look for “Embracing Social Learning…” or “Social Learning and the Recession…”
And for more on this specific topic, check out this series of posts by Kevin

More Logistics -- Chat
Two options
Chat within the webinar window
Chat through Twitter
To join us through Twitter:
Go to www.tweetchat.com
Sign-in with your normal Twitter username and password
Under Room to Enter, type soclearn and press Enter
You are now in a Twitter Chat room where we can easily see and reply to each other’s posts

Agenda
You submit your objections via one of our chat channels
Kevin and I address common objections:
“ Socializing vs working” – Kevin
“ Control” – Dave
“ Accuracy” – Kevin
“ Training Relevance” – Kevin
“ ROI and Measurement” – Dave
We collectively begin to answer your submitted objections and we marvel at the wisdom of the crowd.

“ If we introduce social media and social networking, our people will spend most of their time socializing instead of working…” #1 OBJECTION

Too Much Socializing with Social Media?
What is the problem?
Abusers will be abusers
Play is OK – Encourage it,
but don’t name it
Is Twitter Play?
Hospital network
Wisdom

“ If we introduce social media and social networking, who will control the content and how we will control what people say?” #2 OBJECTION

Too Much Freedom with Social Media
Control is an illusion: 80% of learning happens outside your “control” systems
Exposing this learning via social media provides options for influence: correcting, improving, extending
People already share bad information
People already share information in scary ways
Information doubling? Between 1-2 years.
Control = disconnect with Western values, economic paradigm, and innovation

“ What if they post inaccurate content? How do we make sure that the information is correct?” #3 OBJECTION

Content Accuracy
Issues of timelines – Pluto
Exchange info via the CUBE
Greater visibility
Hidden experts
Moderation where appropriate
More accurate

“ How is this related to training? A lot of this doesn’t ‘feel’ like training.” #4 OBJECTION

Relevance of Social Learning to Training eLearning Business Goals Performance Improvement Learning Training

Re-imagining the Scope of Learning Professionals Jay Cross & Harold Jarche http://www.togetherlearn.com/wordpress/2009/02/20/the-future-of-the-training-department/

“ All this touchy feely social learning stuff sounds great, but how do you measure it?” #5 OBJECTION

ROI and Measurement
Measure for results: we measure the wrong stuff today
Some ideas:
Reduction in turnover
Increased sales
Higher levels of innovation
Faster time-to-competency
Increased productivity
ONA – what is it and why you should do it
Real examples? Ace Hardware, Cisco, Scottrade, Ford

Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years

Time for a conversation…

Recommended Resources April 2009 wearesmarter.org barackinc.com www.mzinga.com Blogs Mzinga Blogs , Tony Karrer , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Mzinga Webinar Event Archive Articles CLO magazine Learning Circuits Talent Management magazine Learning Solutions e-Magazine, Dec 15 th , 2008 Twitter @dwilkinsnh , @slqotd , @kevindjones Podcasts or through iTunes www.sociallearning.ning.com http://dwilkinsnh.wordpress.com www.engagedlearning.net ENGAGEDLEARNING.NET l MZINGA

Thank You! Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh http://dwilkinsnh.wordpress.com Kevin Jones President, Engaged Learning [email_address] Twitter: @KevinDJones www.engagedlearning.net April 2009 ENGAGEDLEARNING.NET l MZINGA

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Overcoming Top 10 Objections To Social Learning V2

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