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Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
Overcoming Top 10 Objections To Social Learning V2
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Overcoming Top 10 Objections To Social Learning V2

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  • 1. Co-presented by Dave Wilkins, Sr. Director of Product Strategy Co-presented by Kevin Jones, President of Engaged Learning Overcoming the Top 10 Objections to Social Learning www.engagedlearning.net www.mzinga.com l February 2009
  • 2. About Dave
    • Dave Wilkins
    • Senior Director, Product Strategy at Mzinga
    • National speaker at 40+ conferences
    • More than 12 years in the learning space
    • Strategy, design, development oversight for software sim, EPSS, KM products
    • Multiple years as a stand-up instructor and WBT developer
    • Published author
    • [email_address]
    • Twitter: @dwilkinsnh
    • Facebook, AIM, LinkedIn: dwilkinsnh
    • Blog: http://dwilkinsnh.wordpress.com
  • 3. About Kevin
    • Kevin Jones
    • President, Engaged Learning
    • Consults with businesses and develops Social Media / Learning & eLearning solutions
    • Keynote & session speaker at national industry and company conferences
    • Leads enterprise wide learning solutions
    • Creates custom training
    • Director of Social Learning SIG for ASTD , developed Twitter’s SLQOTD
    • [email_address]
    • Twitter: @kevindjones
    • www.engagedlearning.net
  • 4. Logistics
    • If you are a competitor, please don’t pitch, but do chime in and share your expertise
    • If you are looking for more on the basic idea of social learning as a concept, please go here: http://www.mzinga.com/en/AboutUs/Events/Archive/ and look for “Embracing Social Learning…” or “Social Learning and the Recession…”
    • And for more on this specific topic, check out this series of posts by Kevin
  • 5. More Logistics -- Chat
    • Two options
      • Chat within the webinar window
      • Chat through Twitter
    • To join us through Twitter:
      • Go to www.tweetchat.com
      • Sign-in with your normal Twitter username and password
      • Under Room to Enter, type soclearn and press Enter
      • You are now in a Twitter Chat room where we can easily see and reply to each other’s posts
  • 6. Agenda
    • You submit your objections via one of our chat channels
    • Kevin and I address common objections:
        • “ Socializing vs working” – Kevin
        • “ Control” – Dave
        • “ Accuracy” – Kevin
        • “ Training Relevance” – Kevin
        • “ ROI and Measurement” – Dave
    • We collectively begin to answer your submitted objections and we marvel at the wisdom of the crowd.
  • 7. “ If we introduce social media and social networking, our people will spend most of their time socializing instead of working…” #1 OBJECTION
  • 8. Too Much Socializing with Social Media?
    • What is the problem?
    • Abusers will be abusers
    • Play is OK – Encourage it,
    • but don’t name it
    • Is Twitter Play?
    • Hospital network
    • Wisdom
  • 9. “ If we introduce social media and social networking, who will control the content and how we will control what people say?” #2 OBJECTION
  • 10. Too Much Freedom with Social Media
    • Control is an illusion: 80% of learning happens outside your “control” systems
    • Exposing this learning via social media provides options for influence: correcting, improving, extending
    • People already share bad information
    • People already share information in scary ways
    • Information doubling? Between 1-2 years.
    • Control = disconnect with Western values, economic paradigm, and innovation
  • 11. “ What if they post inaccurate content? How do we make sure that the information is correct?” #3 OBJECTION
  • 12. Content Accuracy
    • Issues of timelines – Pluto
    • Exchange info via the CUBE
    • Greater visibility
    • Hidden experts
    • Moderation where appropriate
    • More accurate
  • 13. “ How is this related to training? A lot of this doesn’t ‘feel’ like training.” #4 OBJECTION
  • 14. Relevance of Social Learning to Training eLearning Business Goals Performance Improvement Learning Training
  • 15. Re-imagining the Scope of Learning Professionals Jay Cross & Harold Jarche http://www.togetherlearn.com/wordpress/2009/02/20/the-future-of-the-training-department/
  • 16. “ All this touchy feely social learning stuff sounds great, but how do you measure it?” #5 OBJECTION
  • 17. ROI and Measurement
    • Measure for results: we measure the wrong stuff today
    • Some ideas:
      • Reduction in turnover
      • Increased sales
      • Higher levels of innovation
      • Faster time-to-competency
      • Increased productivity
    • ONA – what is it and why you should do it
    • Real examples? Ace Hardware, Cisco, Scottrade, Ford
  • 18. Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years
  • 19. Time for a conversation…
  • 20. Recommended Resources April 2009 wearesmarter.org barackinc.com www.mzinga.com Blogs Mzinga Blogs , Tony Karrer , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Mzinga Webinar Event Archive Articles CLO magazine Learning Circuits Talent Management magazine Learning Solutions e-Magazine, Dec 15 th , 2008 Twitter @dwilkinsnh , @slqotd , @kevindjones Podcasts or through iTunes www.sociallearning.ning.com http://dwilkinsnh.wordpress.com www.engagedlearning.net ENGAGEDLEARNING.NET l MZINGA
  • 21. Thank You! Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh http://dwilkinsnh.wordpress.com Kevin Jones President, Engaged Learning [email_address] Twitter: @KevinDJones www.engagedlearning.net April 2009 ENGAGEDLEARNING.NET l MZINGA

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