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Introduction to Mzinga's OmniSocial Engaged
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Introduction to Mzinga's OmniSocial Engaged


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Learn how Mzinga's Social Depth and Engagement Platform, OmniSocial Engaged, can help your business or organization create passionate fans and enthusiasts, crowdsourced customer support, and increased …

Learn how Mzinga's Social Depth and Engagement Platform, OmniSocial Engaged, can help your business or organization create passionate fans and enthusiasts, crowdsourced customer support, and increased brand awareness and loyalty.

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    • 1. MZINGA l MZINGA.COM 1 Mzinga OmniSocial Engaged
    • 2. MZINGA l MZINGA.COM 2 Who is Mzinga? Technology & Services Robust social software technology suite SaaS deployment Scalable solution platform with flexible deployment options Strategic consulting, learning & moderation services Broadest Solution Set Targeted social software solutions for: • Marketing • Employee collaboration & training • Customer engagement & training • Customer support Company Headquartered in Burlington, MA 100 employees & network of 50+ multilingual social media professionals Experience Service 40M users across hundreds of leading brands worldwide Sample Customers
    • 3. MZINGA l MZINGA.COM 3 Mzinga What is OmniSocial Engaged?
    • 4. MZINGA l MZINGA.COM 4 What is OmniSocial Engaged?  Flexible, SaaS, cloud-hosted social engagement platform.  Integrate social capabilities and user generated content into your existing website.  Launch branded destination communities.  Create custom and mobile experiences.
    • 5. MZINGA l MZINGA.COM 5 Large businesses and organizations manage on average 178 social media accounts. * Forums and branded community constitute 13% of that overall mix. *  Connect with target audiences on a deeper level.  Robust set of social applications, configurability, features and functionality.  One platform, multiple use cases – Enthusiasts, Support, Brand * Source: Altimeter Group – Survey of Social Media Program Managers 2011 Why OmniSocial Engaged?
    • 6. MZINGA l MZINGA.COM 6 Scalability and stability to power your social interactions. In Q1+Q2 2013 alone, OmniSocial Engaged powered *:  3,276,535 pieces of User Generated Content (messages, blogs, comments, etc)  337,671,330 Page Views  454,878 Unique Active Members  42,536,408 Total Registered Members (all-time) *includes OmniSocial Engaged and data to be migrated from Mzinga’s legacy social engagement platform Why OmniSocial Engaged?
    • 7. MZINGA l MZINGA.COM 7  Easy to use  Multiple Integration Options  High Availability  Rapid Product Release Cycle  Low Risk  Competitive Pricing Why OmniSocial Engaged?
    • 8. MZINGA l MZINGA.COM 8 Multiple deployment options  Direct branded links: Easily skinable and branded  Full application widgets: Embed into your CMS  Content widgets: Promote activity & drive traffic  JSON REST APIs: Create customized & mobile solutions OmniSocial Engaged – Key Features
    • 9. MZINGA l MZINGA.COM 9 Robust suite of social media applications and features including: APPLICATIONS • Classic Forums • Q&A Forums • Ideas • Polls • Blogs • Profiles • Comments • Ratings • Content Pages FEATURES • Tagging/Tag Clouds • Categories • WYSIWYG editing • Search • Multi-language • Moderation controls • Integrations: Social Sharing, Analytics, Ad Code OmniSocial Engaged – Key Features
    • 10. MZINGA l MZINGA.COM 10  Seamless Authentication or Mzinga Registration w/ Facebook Connect  Rich content and user moderation capabilities  Gamification & Badging  Social Analytics OmniSocial Engaged – Key Features
    • 11. MZINGA l MZINGA.COM 11 Enthusiasts SupportBrand • Community Managers • Communications Planning Professionals • Social Marketing and Brand Communications Directors • Social Media Marketing Managers • Social Media Professionals • Customer Care Leaders • Account Management • Customer Support • Chief Customer Officer • Business Unit Owner • Brand Management • Marketing Director • Director Product Marketing One Platform, Multiple Use Cases
    • 12. MZINGA l MZINGA.COM 12 Fans of a TV show, band, sports team, entity, brand, or organization OR People who share similar interests, hobbies, or experiences like knitting, parenting, careers, or home improvement. Engage base of passionate, engaged fans and like-minded individuals, who are also consumers • Direct dialogue with target audience in controlled environment • Harness the conversation • Integrate and promote all social channels • Increase revenue generating opportunities • UGC helps to drive site traffic, stickiness, and SEO Download the Enthusiast Community Data Sheet Here Use Case – Enthusiast Community
    • 13. MZINGA l MZINGA.COM 13 Customers of particular (typically paid) product or service looking for help, how-to’s, expert advice, and experiences of other owners or customers. • Reduce support costs • Crowdsourced support • Peer-to-peer collaboration • Concierge level of customer service and expert advice • Increase customer satisfaction • Gain valuable customer insights Download the Support Community Data Sheet Here Use Case – Support Community
    • 14. MZINGA l MZINGA.COM 14 Allow customers, partners, or prospects to connect with each other and your brand. • Increased brand reputation, customer loyalty and advocacy • Word of mouth, testimonials, and referrals • Shared experiences and reviews • Insider tips and tricks • Repeat purchases • Focus groups Download the Brand Community Data Sheet Here Use Case – Brand Community
    • 15. MZINGA l MZINGA.COM 15 You can get started with OmniSocial Engaged for FREE! Sign up for fully featured FREE TRIAL TODAY! OmniSocial Engaged – Free Trial
    • 16. MZINGA l MZINGA.COM 16 Want to learn more about OmniSocial Engaged? View an on-demand webcast webcasts/introducing-omnisocial-engaged/ Contact Us: 1.888.MZINGA.8 1-888-694-6428 OmniSocial Engaged – Learn More