<ul><li>Presented by  </li></ul><ul><li>David Mallon, Bersin & Associates Principal Analyst </li></ul><ul><li>Dave Wilkins...
About The Presenters <ul><li>David Mallon </li></ul><ul><li>Bersin & Associates Principal Analyst </li></ul><ul><li>Direct...
Session Follow-Up <ul><li>After the event, the following materials will be made available to all of you: </li></ul><ul><li...
Our Agenda Today <ul><li>Where Does ‘Social’ Fit Within the Learning Framework? </li></ul><ul><li>Business Use Cases & Exa...
Bersin & Associates Enterprise Learning Framework
Bersin & Associates Enterprise Learning Framework
Yes, but “Will it Blend?” Will It Blend? - Formal + Social Learning = Reality
Another Piece to the Puzzle  <ul><li>Who creates the content? </li></ul><ul><li>Where is the expertise? </li></ul>Jay Cros...
How Does Learning Become Social?
Embedded Model WBT Page Putting the “social” back into instruction WBT Page Comments Discussion WBT Page “ Open” Blog WBT ...
Amazon and Community Models Social Media *about* learning Put the “social” into any learning experience Social Media *as* ...
Social Learning “Initiative”  <ul><ul><li>Audience & Challenges </li></ul></ul><ul><ul><li>Learning Program </li></ul></ul...
Social Learning “Initiative”  <ul><ul><li>Approaches </li></ul></ul><ul><ul><li>Formal </li></ul></ul><ul><ul><ul><li>Mand...
Social Learning “Initiative”  <ul><ul><li>Typical Instructional Design:  task analysis, audience analysis, etc. </li></ul>...
Social Learning “Initiative”  <ul><ul><li>Very competitive, yet team-based </li></ul></ul><ul><ul><li>Executive buy-in to ...
Social Learning <ul><ul><li>Audience & Challenges </li></ul></ul><ul><ul><li>Learning Program </li></ul></ul><ul><ul><li>A...
Blended Social Learning <ul><ul><li>Approaches </li></ul></ul><ul><ul><li>Formal </li></ul></ul><ul><ul><ul><li>Structures...
Blended Social Learning <ul><ul><li>Typical Instructional Design:  task analysis, audience analysis, etc. </li></ul></ul><...
Blended Social Learning <ul><ul><li>Chief Culture Officer </li></ul></ul><ul><ul><li>Institutionalized knowledge sharing <...
Social Learning Environment <ul><ul><li>Audience & Challenges </li></ul></ul><ul><ul><li>Learning Program </li></ul></ul><...
Social Learning Environment <ul><ul><li>Approaches </li></ul></ul><ul><ul><li>Formal </li></ul></ul><ul><ul><ul><li>Web-ba...
Social Learning Environment <ul><ul><li>Community Management </li></ul></ul><ul><ul><li>Blogging/Online Publishing </li></...
Social Learning Environment <ul><ul><li>Designed to be self-sustaining </li></ul></ul><ul><ul><li>Open structure </li></ul...
Putting It Into Practice
Following Bersin & Associates Regular updates on research, findings, and news <ul><li>Our Analyst Blogs http://blogs.bersi...
Resources Below are some of the resources and information that have shaped our presenters’ thinking on the subject of soci...
Thank You! www.mzinga.com  l  February 2009
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Defining Your Social Learning Strategy

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Defining Your Social Learning Strategy

  1. 1. <ul><li>Presented by </li></ul><ul><li>David Mallon, Bersin & Associates Principal Analyst </li></ul><ul><li>Dave Wilkins, Mzinga Sr. Director of Product Strategy </li></ul>Defining Your Social Learning Strategy www.mzinga.com l May 2009
  2. 2. About The Presenters <ul><li>David Mallon </li></ul><ul><li>Bersin & Associates Principal Analyst </li></ul><ul><li>Directs firm’s research in enterprise learning. </li></ul><ul><li>A decade of experience in all aspects of learning and OD on both the practitioner and provider sides. </li></ul><ul><li>[email_address] l Twitter: @da5idm l LinkedIn: dmallon </li></ul><ul><li>Dave Wilkins </li></ul><ul><li>Mzinga Senior Director, Product Strategy </li></ul><ul><li>Published author and national speaker at 40+ conferences </li></ul><ul><li>More than 12 yrs in the learning industry- strategy, design, development </li></ul><ul><li>[email_address] l Twitter: @dwilkinsnh l Facebook, LinkedIn: dwilkinsnh </li></ul>
  3. 3. Session Follow-Up <ul><li>After the event, the following materials will be made available to all of you: </li></ul><ul><li>Presentation slides </li></ul><ul><li>SlideCast recording </li></ul><ul><li>Chat transcript </li></ul><ul><li>Social learning is about engaging each other & sharing ideas… so the best way to understand it, is to just do it! </li></ul><ul><li>Don’t feel limited: Join in the chat & feel free to tweet about our discussion using either #mzinga or #bersin (or both) to tag your posts. </li></ul><ul><li>We also know some of you will prefer to listen; that’s cool too. </li></ul><ul><li>We’d Love Your Participation </li></ul>
  4. 4. Our Agenda Today <ul><li>Where Does ‘Social’ Fit Within the Learning Framework? </li></ul><ul><li>Business Use Cases & Examples </li></ul><ul><ul><li>Initiative-level examples </li></ul></ul><ul><ul><li>More strategic / Division or Functional-level examples </li></ul></ul><ul><ul><li>Full-on, diving in head-first examples </li></ul></ul><ul><li>Q&A </li></ul>
  5. 5. Bersin & Associates Enterprise Learning Framework
  6. 6. Bersin & Associates Enterprise Learning Framework
  7. 7. Yes, but “Will it Blend?” Will It Blend? - Formal + Social Learning = Reality
  8. 8. Another Piece to the Puzzle <ul><li>Who creates the content? </li></ul><ul><li>Where is the expertise? </li></ul>Jay Cross and Harold Jarche Many : Many One : Many
  9. 9. How Does Learning Become Social?
  10. 10. Embedded Model WBT Page Putting the “social” back into instruction WBT Page Comments Discussion WBT Page “ Open” Blog WBT Page Ratings WBT Page YouTube RSS Feed Chat?
  11. 11. Amazon and Community Models Social Media *about* learning Put the “social” into any learning experience Social Media *as* learning Social exchanges and formal are the learning Ideas Blogs Discussions Chat Formal Learning Library Social Networking
  12. 12. Social Learning “Initiative” <ul><ul><li>Audience & Challenges </li></ul></ul><ul><ul><li>Learning Program </li></ul></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Young sales team (avg. age: < 35 yrs) </li></ul></ul><ul><ul><li>Highly competitive, mostly male </li></ul></ul><ul><li>Challenges: </li></ul><ul><ul><li>Learn the new system quickly & effectively </li></ul></ul><ul><ul><li>Improve overall sales results, particularly cross- and team-selling </li></ul></ul><ul><ul><li>Capture new and emerging best practices from the field </li></ul></ul><ul><ul><li>Sales team training of a Siebel rollout a large financial services firm </li></ul></ul>
  13. 13. Social Learning “Initiative” <ul><ul><li>Approaches </li></ul></ul><ul><ul><li>Formal </li></ul></ul><ul><ul><ul><li>Mandatory Web-based Training (WBT) </li></ul></ul></ul><ul><ul><ul><li>“ Show me” and “Let me try” simulations of common tasks </li></ul></ul></ul><ul><ul><li>On-Demand </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Embedded </li></ul></ul><ul><ul><ul><li>Help Systems and Job Aids </li></ul></ul></ul><ul><ul><ul><li>Coaching from team leads </li></ul></ul></ul><ul><ul><ul><li>Blog dedicated to the rollout </li></ul></ul></ul><ul><ul><ul><li>Discussion board for FAQ’s </li></ul></ul></ul><ul><ul><ul><li>Comments and blogs *in* the WBT to share best practices </li></ul></ul></ul><ul><ul><ul><li>Profiles in Phase 2 </li></ul></ul></ul>
  14. 14.
  15. 15.
  16. 16. Social Learning “Initiative” <ul><ul><li>Typical Instructional Design: task analysis, audience analysis, etc. </li></ul></ul><ul><ul><li>Moderation </li></ul></ul><ul><ul><li>Facilitation </li></ul></ul><ul><ul><li>Competition management: incentives, rewards, rules </li></ul></ul><ul><ul><li>Technical writing and social writing: blogs, comments… </li></ul></ul><ul><ul><li>Mzinga Social Learning Suite with SCORM tracking </li></ul></ul><ul><ul><li>Mzinga Publisher – social course authoring </li></ul></ul><ul><ul><li>Flare – Help technology </li></ul></ul><ul><ul><li>Tools & Technology </li></ul></ul><ul><ul><li>Disciplines </li></ul></ul>
  17. 17. Social Learning “Initiative” <ul><ul><li>Very competitive, yet team-based </li></ul></ul><ul><ul><li>Executive buy-in to initiative </li></ul></ul><ul><ul><li>Community and social elements seen as key to this transition </li></ul></ul><ul><ul><li>Reward models in place to help affect behavior change </li></ul></ul><ul><ul><li>Initiative-level project viewed as proof-of-concept for broader adoption of social media and networking </li></ul></ul><ul><ul><li>Compliance officer is proponent of social technology because of it’s transparency </li></ul></ul><ul><ul><li>Culture </li></ul></ul>
  18. 18. Social Learning <ul><ul><li>Audience & Challenges </li></ul></ul><ul><ul><li>Learning Program </li></ul></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Wide variance in ages / classic generational divide. </li></ul></ul><ul><ul><li>Little time for training. </li></ul></ul><ul><li>Challenges: </li></ul><ul><ul><li>Job getting more complex, harder to prepare for. </li></ul></ul><ul><ul><li>Changes in demographics forcing KM crisis. </li></ul></ul><ul><ul><li>Sheer amount of info needed becoming unmanagable. </li></ul></ul><ul><ul><li>Bank Examiners </li></ul></ul><ul><ul><ul><li>New Hire </li></ul></ul></ul><ul><ul><ul><li>Ongoing </li></ul></ul></ul>
  19. 19. Blended Social Learning <ul><ul><li>Approaches </li></ul></ul><ul><ul><li>Formal </li></ul></ul><ul><ul><ul><li>Structures “schools” including classroom and WBT </li></ul></ul></ul><ul><ul><ul><li>Simulations </li></ul></ul></ul><ul><ul><ul><li>Knowledge Bases </li></ul></ul></ul><ul><ul><ul><li>“ Lessons Learned” </li></ul></ul></ul><ul><ul><ul><li>“ Coach on the Go” </li></ul></ul></ul><ul><ul><li>On-Demand </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Embedded </li></ul></ul><ul><ul><ul><li>After Action Reviews </li></ul></ul></ul><ul><ul><ul><li>Knowledge Sharing built into PM process </li></ul></ul></ul><ul><ul><ul><li>Communities of Practice </li></ul></ul></ul><ul><ul><ul><li>Collaboration Days </li></ul></ul></ul>
  20. 20. Blended Social Learning <ul><ul><li>Typical Instructional Design: task analysis, audience analysis, etc. </li></ul></ul><ul><ul><li>Facilitation </li></ul></ul><ul><ul><li>Community Management </li></ul></ul><ul><ul><li>Knowledge Management </li></ul></ul><ul><ul><li>Media Development </li></ul></ul><ul><ul><li>Home built knowledge management system. </li></ul></ul><ul><ul><li>Home built simulation tools. </li></ul></ul><ul><ul><li>Commercial enterprise social software platform </li></ul></ul><ul><ul><li>Tools & Technology </li></ul></ul><ul><ul><li>Disciplines </li></ul></ul>
  21. 21. Blended Social Learning <ul><ul><li>Chief Culture Officer </li></ul></ul><ul><ul><li>Institutionalized knowledge sharing </li></ul></ul><ul><ul><li>Collaboration Days </li></ul></ul><ul><ul><li>Rotating Business Leaders into Learning </li></ul></ul><ul><ul><li>Culture </li></ul></ul>
  22. 22. Social Learning Environment <ul><ul><li>Audience & Challenges </li></ul></ul><ul><ul><li>Learning Program </li></ul></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Young sales team </li></ul></ul><ul><ul><li>Always out of the office </li></ul></ul><ul><ul><li>Highly competitive </li></ul></ul><ul><ul><li>Short on attention / “allergic to training” </li></ul></ul><ul><ul><li>Challenges: </li></ul></ul><ul><ul><li>Struggling to develop formal learning fast enough / cheaply enough to meet business demands. </li></ul></ul><ul><ul><li>Content not close enough to time of need. </li></ul></ul><ul><ul><li>Sales team not closing sales because of lack of knowledge. </li></ul></ul><ul><ul><li>Ongoing training for Sales team </li></ul></ul>
  23. 23. Social Learning Environment <ul><ul><li>Approaches </li></ul></ul><ul><ul><li>Formal </li></ul></ul><ul><ul><ul><li>Web-based Training (WBT) </li></ul></ul></ul><ul><ul><ul><li>Occasional Classroom (ILT) </li></ul></ul></ul><ul><ul><ul><li>Formal accreditation </li></ul></ul></ul><ul><ul><ul><li>Knowledge Bases </li></ul></ul></ul><ul><ul><ul><li>Mobile </li></ul></ul></ul><ul><ul><li>On-Demand </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Embedded </li></ul></ul><ul><ul><ul><li>Performance Support </li></ul></ul></ul><ul><ul><ul><li>SUN Learning eXchange </li></ul></ul></ul><ul><ul><ul><ul><li>social learning environment </li></ul></ul></ul></ul><ul><ul><ul><ul><li>User gen content (youtube) </li></ul></ul></ul></ul>
  24. 24. Social Learning Environment <ul><ul><li>Community Management </li></ul></ul><ul><ul><li>Blogging/Online Publishing </li></ul></ul><ul><ul><li>Moderation </li></ul></ul><ul><ul><li>Rich Media Development </li></ul></ul><ul><ul><li>Home built social learning platform </li></ul></ul><ul><ul><li>Mobile devices </li></ul></ul><ul><ul><li>Tools & Technology </li></ul></ul><ul><ul><li>Disciplines </li></ul></ul>
  25. 25. Social Learning Environment <ul><ul><li>Designed to be self-sustaining </li></ul></ul><ul><ul><li>Open structure </li></ul></ul><ul><ul><li>Leveraged “Number 1s” </li></ul></ul><ul><ul><li>Culture </li></ul></ul>
  26. 26. Putting It Into Practice
  27. 27. Following Bersin & Associates Regular updates on research, findings, and news <ul><li>Our Analyst Blogs http://blogs.bersin.com/davidmallon (add analyst name to find other individual blogs) </li></ul><ul><li>Our LinkedIN Group http://www.linkedin.com/e/gis/166968 </li></ul><ul><li>Our Twitter Feed http://www.twitter.com/bersin </li></ul><ul><li>Research Available Free to Trial Members http://www.bersin.com/research </li></ul><ul><ul><li>Primer on Social Networking in Enterprise Learning and Talent Management </li></ul></ul><ul><ul><li>Bersin & Associates Enterprise Learning Framework ® </li></ul></ul>COMING SOON! High Impact Learning Practices ® The Operating Guide to the Modern Learning Function
  28. 28. Resources Below are some of the resources and information that have shaped our presenters’ thinking on the subject of social learning, along with some suggested next steps to help you gain necessary experience with these emerging technologies.
  29. 29. Thank You! www.mzinga.com l February 2009

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