Seo 101 presentation


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A beginner's guide to SEO and how to make the most of your online budget

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Seo 101 presentation

  1. 1. January 25,2012SEO 101What you need to know toget on Google’s good side Copyright Mass Media Marketing 2012
  2. 2. January 25, 2012SEO = search engine optimization But what exactly is SEO??
  3. 3. 3 January 25, 2012Before we answer thatIt’s important to know what SEO is NOT…
  4. 4. 4 January 25, 2012 SEO is not: 1. magic 2. a money pit 3. just for the “big guys”
  5. 5. 5 January 25, 2012SEO is: how Google ranks yourpresence onlineThink of it as Google has a well-kept secret formula (algorithm)“The Google of Oz” to rank websites by how relevant they are to whatwith a wizard behind people are searching for.a wall. This top secret process weeds out fake sites, spammers and yes, even legitimate businesses with very little presence or interaction online.
  6. 6. 6 January 25, 2012SEO is many thingsIt’s all about creating a relevant andcredible online presence to help you:1. stand out against your competition2. get more local business3. drive qualified traffic to your site4. build your brand5. make you more money online
  7. 7. 7 January 25, 2012What are the chances your[fill in the blank] is an SEO expert? neighbour Answer: friend of a friend Slim to none developer designer cousin’s (unemployed) ex-boyfriend’s barista’s brother-in- law’s neighbour
  8. 8. 8 January 25, 2012 onpage and offpage SEO inbound, authoritative links social media mentions landing page elements SEO has evolved lots of fresh and It’s not just meta tags and other geek-speak thingies anymore. unique content video and more
  9. 9. 9 January 25, 2012White hat vs. Black hat SEO
  10. 10. 10 January 25, 2012Black hat SEO White hat SEO breaks rules  isholistic is unethical  organic gets results fast…  gets results that last! then your site can be banned and shut down, leaving you in a worse position. (i.e. JC Penny… Google it)
  11. 11. 11 January 25, 2012How does your SEO strategystack up?
  12. 12. 12 January 25, 2012Take the quiz Are you getting the results you want? Are you getting your money’s worth? Do you know what impression you’re making online?If you answered no to any of thesequestions…
  13. 13. 13 January 25, 2012You should find out if you’reon Google’s good side.
  14. 14. 14 January 25, 2012Get an SEO auditLearn how Google is ranking your presence andif your site can be improved to generate morecalls, leads, sales, etc. basic SEO Audit: $200 Social Media Audit: $200 SEO & Social Media Audit: $375 SEO & Website Audit: $500We are Google Analytics Certified social mediaexperts with 20+ years’ digital marketing expertise.
  15. 15. 15 January 25, 2012SEO is a marketing strategywith results you can measureTwo things to think about:1. Google changes its SEO algorithm all the time. This means an ongoing SEO maintenance will keep you on top.2. ½ page Yellow Pages ad costs $15,000 per year. (And when was the last time you used the Yellow Pages to find a business?)
  16. 16. 16 January 25, 2012SEO packages:Get one of our SEO Audits and get a discount off any MassMedia Marketing SEO package from $50-$200(with 6-month commitment).• Business Level $825 set up + $180/month• Management Level $1,126 set up + $225/month• Executive Level $1,800 set up + $450/month We’ll make you shine online. Call us at 604-707-9470 Email: