NEXT STEPS IN SOCIAL MEDIA                      Dr Paul CoultonSunday, 22 May 2011
WTF IS SOCIAL MEDIA?                            Dr Paul CoultonSunday, 22 May 2011
POP QUIZ   Relentless                                 SoftwareSunday, 22 May 2011
Q1. What has lasted               450,000 years?                            POP QUIZ   Relentless                         ...
A1. Total player time on         XboxWhat has lasted          Q1. live since launch        (man appeared 150,000          ...
A1. Total player time on         XboxWhat has lasted          Q1. live since launch           Q2. Third biggest        (ma...
A1. Total player time on         XboxWhat has lasted          Q1. live since launch           Q2. Third biggest           ...
A1. Total player time on         XboxWhat has lasted          Q1. live since launch           Q2. Third biggest         Q3...
A1. Total player time on        A3. Highest recorded      tweets What has lasted        Xbox per second during         Q1....
A1. Total player time on        A3. Highest recorded      tweets What has lasted        Xbox2 Third biggest         Q1. pe...
A4. Number of You Tube       A1. Total player time on        A3. Highest recorded      tweets What has lasted        Xbox2...
A4. Number of You Tube       A1. Total player time on        A3. Highest recorded       Q5. 105,878 years spent      tweet...
A5. Total manof You spent      A4. Number years Tube      A1. Total player time on       A3. Highest recorded      Q5. 105...
USA       Japan       Spain         Italy       Brazil                                                  OrkutSwitzerland  ...
AdAge Digital                                13                                     48          None                      ...
SOCIAL CAPITAL                       Fresh Networks                 The resources accumulated through the relationships   ...
Maslow’s Hierarchy of Needs                      SOCIAL CAPITALSunday, 22 May 2011
BRIDGING AND BONDINGSunday, 22 May 2011
Linked to what is often termed "weak ties," which   are loose connections between individuals who        may provide usefu...
Linked to what is often termed "weak ties," which   are loose connections between individuals who      bonding social capi...
GROOMING AND GOSSIP         Dunbar speculated that as much as 42% of the groups time              would have to be devoted...
GROOMING AND GOSSIP         Dunbar speculated that as much as 42% of the groups time              would have to be devoted...
ITS ALL IN OUR MEMESSunday, 22 May 2011
ITS ALL IN OUR MEMESSunday, 22 May 2011
ITS ALL IN OUR MEMESSunday, 22 May 2011
SOCIAL GRAPHAYBABTU Zero WingSunday, 22 May 2011
SOCIAL GRAPHAYBABTU Zero WingSunday, 22 May 2011
All your                       social graph are belong                                to me                      SOCIAL GR...
Diving                                           Friends                      Lancaster                       Friends     ...
ONLINE SOCIAL GRAPHSunday, 22 May 2011
Weak Ties                                                     Diving                                                     F...
Temporay Ties          Matt Adams                                     Weak Ties                                           ...
many to many                               one to many    Matt Adams                                                      ...
many to many                               one to many    Matt Adams                                                      ...
Are My Decisions           Being Made Over Here?                      MAKING DECISIONSSunday, 22 May 2011
Are My Decisions           Being Made Over Here?                      MAKING DECISIONSSunday, 22 May 2011
MYTHICAL INFLUENCERSunday, 22 May 2011
Influential?                          Influenceable?                      MYTHICAL INFLUENCERSunday, 22 May 2011
What we think hubs work like   What they actually work like                         SOCIAL HUBSSunday, 22 May 2011
Weak Ties                                                     Diving                                                     F...
DOES MY BUM LOOK BIG IN                  THIS?Sunday, 22 May 2011
All your social graph                        are belong to me         DOES MY BUM LOOK BIG IN                  THIS?Sunday...
All your social graph                        are belong to me         DOES MY BUM LOOK BIG IN                  THIS?Sunday...
h     The Status              The Purcha                         se     The Query                 Grap                    ...
Matt McKeon               http://mattmckeon.com/facebook-privacy/                WHAT HAPPENED TO MY                      ...
The                                      Oatmeal                      WHO OWNS YOUR                        TWITTER ID?Sund...
We         reserve the right at        all times (but will not        have an obligation) to    remove or refuse to distri...
Heavy Contributors                            1%       Will Hill             9%                        Intermittent       ...
danah boyd                      INVISIBLE AUDIENCESunday, 22 May 2011
Social Gold                          TIME IS MONEYSunday, 22 May 2011
GAMIFICATION ?Sunday, 22 May 2011
Use of game                                     mechanics to                                      encourage               ...
Use of game                        Encouraging certain                                                 mechanics to       ...
Self                       Reward   Status   Achievements                Competition   Altruism                           ...
SOCIAL ANALYTICSSunday, 22 May 2011
CAN WE PREDICT THE                           FUTURE?Sunday, 22 May 2011
TWEETING WITH THE TELLYSunday, 22 May 2011                    ON
!"#$%&()*+%%,-.%&/&Sunday, 22 May 2011                                                                     !"             ...
$!!"#                                              ,!"#                                              +!"#                 ...
Sunday, 22 May 2011
$!!"#                                                  ,!"#                                                  +!"#         ...
$!!"#               “Some weird         song choices for tonights                  ,!"#        #XFactor but Im liking them...
$!!"#               “Some weird         song choices for tonights                  ,!"#        #XFactor but Im liking them...
$!!"#                                                  ,!"#                                                  +!"#         ...
$!!"#                                                  ,!"#                                                               ...
$!!"#                                                  ,!"#                                                               ...
$!!"#                                                                                              “Louis sends through Ma...
$!!"#                                                                                              “Louis sends through Ma...
$!!"#                                                                                              “Louis sends through Ma...
#$                                                         ()*+$                      ""#$                                ...
$!!"#                                           ,!"#                                           +!"#             !"#$"%&(")...
SUMMARY   • Social Capital fuelled by Grooming, Gossip and Memes   • Our Social Graphs provides the conduit for this fuel....
QUESTIONS                        @mysticmobileSunday, 22 May 2011
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Social Media

  1. 1. NEXT STEPS IN SOCIAL MEDIA Dr Paul CoultonSunday, 22 May 2011
  2. 2. WTF IS SOCIAL MEDIA? Dr Paul CoultonSunday, 22 May 2011
  3. 3. POP QUIZ Relentless SoftwareSunday, 22 May 2011
  4. 4. Q1. What has lasted 450,000 years? POP QUIZ Relentless SoftwareSunday, 22 May 2011
  5. 5. A1. Total player time on XboxWhat has lasted Q1. live since launch (man appeared 150,000 450,000 years? years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011
  6. 6. A1. Total player time on XboxWhat has lasted Q1. live since launch Q2. Third biggest (man appeared 150,000 population in years? 450,000 the world? years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011
  7. 7. A1. Total player time on XboxWhat has lasted Q1. live since launch Q2. Third biggest A2. Facebook (man appeared 150,000 population in years? 450,000 the world? years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011
  8. 8. A1. Total player time on XboxWhat has lasted Q1. live since launch Q2. Third biggest Q3.A2. Facebook 4064 per second (man appeared 150,000 population in years? 450,000 the world? years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011
  9. 9. A1. Total player time on A3. Highest recorded tweets What has lasted Xbox per second during Q1. live since launch Q2. Third biggest Q3.A2. Facebook 4064 per second (man appeared2011. superbowl 150,000 population in years? 450,000 the world? years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011
  10. 10. A1. Total player time on A3. Highest recorded tweets What has lasted Xbox2 Third biggest Q1. per second during Q4. live since launch Q2. Billion per day Q3.A2. Facebook 4064 per second (man appeared2011. superbowl 150,000 population in years? 450,000 the world? years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011
  11. 11. A4. Number of You Tube A1. Total player time on A3. Highest recorded tweets What has lasted Xbox2 Third biggest Q1. per second during Q4. live since launch Q2. watches day Billion per Q3.A2. Facebook 4064 per second population in years? ) (man appeared2011. (95% are catsworld? superbowl 150,000 450,000 the :) years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011
  12. 12. A4. Number of You Tube A1. Total player time on A3. Highest recorded Q5. 105,878 years spent tweets What has lasted Xbox2 Third biggest Q1. per second during Q4. live since launch Q2. watches day Billion per Q3.A2. Facebook 4064what? on per second population in years? ) (man appeared2011. (95% are catsworld? superbowl 150,000 450,000 the :) years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011
  13. 13. A5. Total manof You spent A4. Number years Tube A1. Total player time on A3. Highest recorded Q5. 105,878 years spent tweets What has lasted Xbox2 Third biggest Q1. per farming on Q4. live second during virtual since launch Q2. watches day Billion per Q3.A2. Facebook 4064what? on per second population in years? )!) (man appeared2011. Facebook catsworld? (95% are (so far superbowl 150,000 450,000 the :) years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011
  14. 14. USA Japan Spain Italy Brazil OrkutSwitzerland Australia Germany France UK 50 55 60 65 70 75 80 85 90 SOCIAL MEDIA USE 2010 Inside ViewSunday, 22 May 2011
  15. 15. AdAge Digital 13 48 None 6 Facebook 7 Twitter My Space 11 LinkedIn Foursquare Gowalla Other 17 18 41 COMMUNICATION FROM MARKETERSSunday, 22 May 2011
  16. 16. SOCIAL CAPITAL Fresh Networks The resources accumulated through the relationships among people.Sunday, 22 May 2011
  17. 17. Maslow’s Hierarchy of Needs SOCIAL CAPITALSunday, 22 May 2011
  18. 18. BRIDGING AND BONDINGSunday, 22 May 2011
  19. 19. Linked to what is often termed "weak ties," which are loose connections between individuals who may provide useful information or new perspectives for one another but typically not emotional support BRIDGING AND BONDINGSunday, 22 May 2011
  20. 20. Linked to what is often termed "weak ties," which are loose connections between individuals who bonding social capital is found between individuals may provide useful information or new in tightly-knit, emotionally close relationships, such perspectives for one another but typically not as family and close friends. emotional support BRIDGING AND BONDINGSunday, 22 May 2011
  21. 21. GROOMING AND GOSSIP Dunbar speculated that as much as 42% of the groups time would have to be devoted to social grooming.Sunday, 22 May 2011
  22. 22. GROOMING AND GOSSIP Dunbar speculated that as much as 42% of the groups time would have to be devoted to social grooming.Sunday, 22 May 2011
  23. 23. ITS ALL IN OUR MEMESSunday, 22 May 2011
  24. 24. ITS ALL IN OUR MEMESSunday, 22 May 2011
  25. 25. ITS ALL IN OUR MEMESSunday, 22 May 2011
  26. 26. SOCIAL GRAPHAYBABTU Zero WingSunday, 22 May 2011
  27. 27. SOCIAL GRAPHAYBABTU Zero WingSunday, 22 May 2011
  28. 28. All your social graph are belong to me SOCIAL GRAPHAYBABTU Zero WingSunday, 22 May 2011
  29. 29. Diving Friends Lancaster Friends Colleagues/ Family Students REAL SOCIAL GRAPHSunday, 22 May 2011
  30. 30. ONLINE SOCIAL GRAPHSunday, 22 May 2011
  31. 31. Weak Ties Diving Friends Lancaster Strong Ties Friends Colleagues/ Family Students GRANULAR SOCIAL GRAPHSunday, 22 May 2011
  32. 32. Temporay Ties Matt Adams Weak Ties Diving Friends Lancaster Strong Ties Friends Colleagues/ Family Students TEMPORARY TIESSunday, 22 May 2011
  33. 33. many to many one to many Matt Adams few to many one to few one to one few to few COMMUNICATING DIFFERENTLYSunday, 22 May 2011
  34. 34. many to many one to many Matt Adams few to many one to few one to one few to few COMMUNICATING DIFFERENTLYSunday, 22 May 2011
  35. 35. Are My Decisions Being Made Over Here? MAKING DECISIONSSunday, 22 May 2011
  36. 36. Are My Decisions Being Made Over Here? MAKING DECISIONSSunday, 22 May 2011
  37. 37. MYTHICAL INFLUENCERSunday, 22 May 2011
  38. 38. Influential? Influenceable? MYTHICAL INFLUENCERSunday, 22 May 2011
  39. 39. What we think hubs work like What they actually work like SOCIAL HUBSSunday, 22 May 2011
  40. 40. Weak Ties Diving Friends Lancaster Strong Ties Friends Colleagues/ Family StudentsSunday, 22 May 2011
  41. 41. DOES MY BUM LOOK BIG IN THIS?Sunday, 22 May 2011
  42. 42. All your social graph are belong to me DOES MY BUM LOOK BIG IN THIS?Sunday, 22 May 2011
  43. 43. All your social graph are belong to me DOES MY BUM LOOK BIG IN THIS?Sunday, 22 May 2011
  44. 44. h The Status The Purcha se The Query Grap The Check- In The Social Update Doin g. . What Im t Who I Am . What I Bu y W hat I Wan w Whatss Where I Am Who I Kno Happening Amazon. Google. FaceBook. Foursquare Twitter. EBay. Yahoo. MySpace. Gowalla Facebook Nectar Bing Google Places WHAT DO WE REVEAL?Sunday, 22 May 2011
  45. 45. Matt McKeon http://mattmckeon.com/facebook-privacy/ WHAT HAPPENED TO MY PRIVACY?Sunday, 22 May 2011
  46. 46. The Oatmeal WHO OWNS YOUR TWITTER ID?Sunday, 22 May 2011
  47. 47. We reserve the right at all times (but will not have an obligation) to remove or refuse to distribute any Content on the Services and to terminate users or reclaim usernames. The Oatmeal WHO OWNS YOUR TWITTER ID?Sunday, 22 May 2011
  48. 48. Heavy Contributors 1% Will Hill 9% Intermittent Contributors 90% Lurkers Sabine DuFaux 90-9-1 Rule PARTICIPATION INEQUALITYSunday, 22 May 2011
  49. 49. danah boyd INVISIBLE AUDIENCESunday, 22 May 2011
  50. 50. Social Gold TIME IS MONEYSunday, 22 May 2011
  51. 51. GAMIFICATION ?Sunday, 22 May 2011
  52. 52. Use of game mechanics to encourage engagement in an activity that otherwise might be considered a chore or boring GAMIFICATION ?Sunday, 22 May 2011
  53. 53. Use of game Encouraging certain mechanics to user behaviour encourage using Games as a engagement in an Lens activity that otherwise might be considered a chore or boring GAMIFICATION ?Sunday, 22 May 2011
  54. 54. Self Reward Status Achievements Competition Altruism Expression EPIC WIN WIN WIN Points WIN EPIC WIN WIN Levels WIN EPIC WIN WIN WIN Challenges WIN Virtual WIN WIN EPIC WIN WIN Goods Leader WIN WIN EPIC WIN Boards EPIC WIN WIN WIN Gifting WIN GAMIFIERS HANDBOOK?Sunday, 22 May 2011
  55. 55. SOCIAL ANALYTICSSunday, 22 May 2011
  56. 56. CAN WE PREDICT THE FUTURE?Sunday, 22 May 2011
  57. 57. TWEETING WITH THE TELLYSunday, 22 May 2011 ON
  58. 58. !"#$%&()*+%%,-.%&/&Sunday, 22 May 2011 !" #!!" $!!!" $#!!" %!!!" %#!!" &!!!" &#!!" !!!" $(!!")*" $(!!"+*" $(!!")*" $(!!"+*" $(!!")*" $(!!"+*" $(!!")*" ,-./01234"5--6" $(!!"+*" $(!!")*" 7/234"5--6" $(!!"+*" $(!!")*" $(!!"+*" TWEETS PER HOUR $(!!")*" $(!!"+*"
  59. 59. $!!"# ,!"# +!"# *!"# !"#$"%&(")*+),-""&.)/"#)0#) )!"# (!"# !"# &!"# %!"# $!"# !"# %,-$$-%!$!# &!-$$-%!$!# !$-$%-%!$!# !%-$%-%!$!# !&-$%-%!$!# !-$%-%!$!# !(-$%-%!$!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL WEEK TWEETSSunday, 22 May 2011
  60. 60. Sunday, 22 May 2011
  61. 61. $!!"# ,!"# +!"# !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# (!"# !"# &!"# %!"# $# %# &# # (# )# *# +# ,# $!# $$# $%# $!"# !"# $,-$!# $,-%!# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# %$-!# %$-(!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SATURDAY SHOWSunday, 22 May 2011
  62. 62. $!!"# “Some weird song choices for tonights ,!"# #XFactor but Im liking them! Cher - LTWYL, 1D - Only +!"# Girl” !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# (!"# !"# &!"# %!"# $# %# &# # (# )# *# +# ,# $!# $$# $%# $!"# !"# $,-$!# $,-%!# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# %$-!# %$-(!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SATURDAY SHOWSunday, 22 May 2011
  63. 63. $!!"# “Some weird song choices for tonights ,!"# #XFactor but Im liking them! Cher - LTWYL, 1D - Only +!"# Girl” !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# (!"# “Rebecca is dancing thru lightsabers... clearly a blatant attempt to capture the !"# sci-fi vote. #xfactor” &!"# %!"# $# %# &# # (# )# *# +# ,# $!# $$# $%# $!"# !"# $,-$!# $,-%!# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# %$-!# %$-(!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SATURDAY SHOWSunday, 22 May 2011
  64. 64. $!!"# ,!"# +!"# !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# (!"# !"# 2314#?86KB# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOWSunday, 22 May 2011
  65. 65. $!!"# ,!"# “Black +!"# Eyed Peas are laaame on #xfactor” !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# (!"# !"# 2314#?86KB# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOWSunday, 22 May 2011
  66. 66. $!!"# ,!"# “Black +!"# Eyed Peas are laaame on #xfactor” !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# “danni pick mary (!"# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” !"# ” 2314#?86KB# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOWSunday, 22 May 2011
  67. 67. $!!"# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with ,!"# Cher...its down to Simon. “Black +!"# Eyed Peas are laaame on #xfactor” !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# “danni pick mary (!"# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” !"# ” 2314#?86KB# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOWSunday, 22 May 2011
  68. 68. $!!"# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with ,!"# Cher...its down to Simon. “Black +!"# Eyed Peas are laaame on “Grow a pair #xfactor” Simon. Let the public decide! !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# #xfactor” )!"# “danni pick mary (!"# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” !"# ” 2314#?86KB# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOWSunday, 22 May 2011
  69. 69. $!!"# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with ,!"# Cher...its down to Simon. “Black +!"# Eyed Peas are laaame on “Grow a pair #xfactor” Simon. Let the public decide! !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# #xfactor” )!"# “danni “Simon ya ejit! :/ pick mary (!"# f**k sake! What a joke! pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” #xfactor” !"# ” 2314#?86KB# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOWSunday, 22 May 2011
  70. 70. #$ ()*+$ ""#$ ,-+.$ /0*$12+*3450$ !"#$ ,-6$ %&#$ 7*8*33-$ !#$ FACEBOOK LIKES 2,235,322 in totalSunday, 22 May 2011
  71. 71. $!!"# ,!"# +!"# !"#$"%&(")*+)!,*%")-*&".) *!"# )!"# (!"# !"# &!"# %!"# $!"# !"# $# %# &# # (# )# *# +# ,# $!# $$# /""0) -./# 012133.# 451#678139:5# ;<18# -.8=# >.?518# @.91# A.7B1# C7D15# E81=3# F1GG1#CH71# I:<5# 67J.#K1J18# LM:8H# KN6# O73:G:#K1PM.# PHONE VOTESSunday, 22 May 2011
  72. 72. SUMMARY • Social Capital fuelled by Grooming, Gossip and Memes • Our Social Graphs provides the conduit for this fuel. • Current Social Networks do not reflect the structure of our real networks or the way this information flows • If influence is to occur then the networks must be more reflective of our real life networks • Growth in social analytics driven by increasing amounts of information revealed online. • Whilst communities can produce content there is still great inequality of participation which could be aided with gamification. • Social media will have increasing influence within traditional media.Sunday, 22 May 2011
  73. 73. QUESTIONS @mysticmobileSunday, 22 May 2011
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