Social Media

NEXT STEPS IN SOCIAL MEDIA Dr Paul CoultonSunday, 22 May 2011

WTF IS SOCIAL MEDIA? Dr Paul CoultonSunday, 22 May 2011

POP QUIZ Relentless SoftwareSunday, 22 May 2011

Q1. What has lasted 450,000 years? POP QUIZ Relentless SoftwareSunday, 22 May 2011

A1. Total player time on XboxWhat has lasted Q1. live since launch (man appeared 150,000 450,000 years? years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011

A1. Total player time on XboxWhat has lasted Q1. live since launch Q2. Third biggest (man appeared 150,000 population in years? 450,000 the world? years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011

A1. Total player time on XboxWhat has lasted Q1. live since launch Q2. Third biggest A2. Facebook (man appeared 150,000 population in years? 450,000 the world? years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011

A1. Total player time on XboxWhat has lasted Q1. live since launch Q2. Third biggest Q3.A2. Facebook 4064 per second (man appeared 150,000 population in years? 450,000 the world? years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011

A1. Total player time on A3. Highest recorded tweets What has lasted Xbox per second during Q1. live since launch Q2. Third biggest Q3.A2. Facebook 4064 per second (man appeared2011. superbowl 150,000 population in years? 450,000 the world? years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011

A1. Total player time on A3. Highest recorded tweets What has lasted Xbox2 Third biggest Q1. per second during Q4. live since launch Q2. Billion per day Q3.A2. Facebook 4064 per second (man appeared2011. superbowl 150,000 population in years? 450,000 the world? years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011

A4. Number of You Tube A1. Total player time on A3. Highest recorded tweets What has lasted Xbox2 Third biggest Q1. per second during Q4. live since launch Q2. watches day Billion per Q3.A2. Facebook 4064 per second population in years? ) (man appeared2011. (95% are catsworld? superbowl 150,000 450,000 the :) years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011

A4. Number of You Tube A1. Total player time on A3. Highest recorded Q5. 105,878 years spent tweets What has lasted Xbox2 Third biggest Q1. per second during Q4. live since launch Q2. watches day Billion per Q3.A2. Facebook 4064what? on per second population in years? ) (man appeared2011. (95% are catsworld? superbowl 150,000 450,000 the :) years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011

A5. Total manof You spent A4. Number years Tube A1. Total player time on A3. Highest recorded Q5. 105,878 years spent tweets What has lasted Xbox2 Third biggest Q1. per farming on Q4. live second during virtual since launch Q2. watches day Billion per Q3.A2. Facebook 4064what? on per second population in years? )!) (man appeared2011. Facebook catsworld? (95% are (so far superbowl 150,000 450,000 the :) years ago) POP QUIZ Relentless SoftwareSunday, 22 May 2011

USA Japan Spain Italy Brazil OrkutSwitzerland Australia Germany France UK 50 55 60 65 70 75 80 85 90 SOCIAL MEDIA USE 2010 Inside ViewSunday, 22 May 2011

AdAge Digital 13 48 None 6 Facebook 7 Twitter My Space 11 LinkedIn Foursquare Gowalla Other 17 18 41 COMMUNICATION FROM MARKETERSSunday, 22 May 2011

SOCIAL CAPITAL Fresh Networks The resources accumulated through the relationships among people.Sunday, 22 May 2011

Maslow’s Hierarchy of Needs SOCIAL CAPITALSunday, 22 May 2011

BRIDGING AND BONDINGSunday, 22 May 2011

Linked to what is often termed "weak ties," which are loose connections between individuals who may provide useful information or new perspectives for one another but typically not emotional support BRIDGING AND BONDINGSunday, 22 May 2011

Linked to what is often termed "weak ties," which are loose connections between individuals who bonding social capital is found between individuals may provide useful information or new in tightly-knit, emotionally close relationships, such perspectives for one another but typically not as family and close friends. emotional support BRIDGING AND BONDINGSunday, 22 May 2011

GROOMING AND GOSSIP Dunbar speculated that as much as 42% of the groups time would have to be devoted to social grooming.Sunday, 22 May 2011

ITS ALL IN OUR MEMESSunday, 22 May 2011

SOCIAL GRAPHAYBABTU Zero WingSunday, 22 May 2011

All your social graph are belong to me SOCIAL GRAPHAYBABTU Zero WingSunday, 22 May 2011

Diving Friends Lancaster Friends Colleagues/ Family Students REAL SOCIAL GRAPHSunday, 22 May 2011

ONLINE SOCIAL GRAPHSunday, 22 May 2011

Weak Ties Diving Friends Lancaster Strong Ties Friends Colleagues/ Family Students GRANULAR SOCIAL GRAPHSunday, 22 May 2011

Temporay Ties Matt Adams Weak Ties Diving Friends Lancaster Strong Ties Friends Colleagues/ Family Students TEMPORARY TIESSunday, 22 May 2011

many to many one to many Matt Adams few to many one to few one to one few to few COMMUNICATING DIFFERENTLYSunday, 22 May 2011

Are My Decisions Being Made Over Here? MAKING DECISIONSSunday, 22 May 2011

MYTHICAL INFLUENCERSunday, 22 May 2011

Inﬂuential? Inﬂuenceable? MYTHICAL INFLUENCERSunday, 22 May 2011

What we think hubs work like What they actually work like SOCIAL HUBSSunday, 22 May 2011

Weak Ties Diving Friends Lancaster Strong Ties Friends Colleagues/ Family StudentsSunday, 22 May 2011

DOES MY BUM LOOK BIG IN THIS?Sunday, 22 May 2011

All your social graph are belong to me DOES MY BUM LOOK BIG IN THIS?Sunday, 22 May 2011

h The Status The Purcha se The Query Grap The Check- In The Social Update Doin g. . What Im t Who I Am . What I Bu y W hat I Wan w Whatss Where I Am Who I Kno Happening Amazon. Google. FaceBook. Foursquare Twitter. EBay. Yahoo. MySpace. Gowalla Facebook Nectar Bing Google Places WHAT DO WE REVEAL?Sunday, 22 May 2011

Matt McKeon http://mattmckeon.com/facebook-privacy/ WHAT HAPPENED TO MY PRIVACY?Sunday, 22 May 2011

The Oatmeal WHO OWNS YOUR TWITTER ID?Sunday, 22 May 2011

We reserve the right at all times (but will not have an obligation) to remove or refuse to distribute any Content on the Services and to terminate users or reclaim usernames. The Oatmeal WHO OWNS YOUR TWITTER ID?Sunday, 22 May 2011

Heavy Contributors 1% Will Hill 9% Intermittent Contributors 90% Lurkers Sabine DuFaux 90-9-1 Rule PARTICIPATION INEQUALITYSunday, 22 May 2011

danah boyd INVISIBLE AUDIENCESunday, 22 May 2011

Social Gold TIME IS MONEYSunday, 22 May 2011

GAMIFICATION ?Sunday, 22 May 2011

Use of game mechanics to encourage engagement in an activity that otherwise might be considered a chore or boring GAMIFICATION ?Sunday, 22 May 2011

Use of game Encouraging certain mechanics to user behaviour encourage using Games as a engagement in an Lens activity that otherwise might be considered a chore or boring GAMIFICATION ?Sunday, 22 May 2011

Self Reward Status Achievements Competition Altruism Expression EPIC WIN WIN WIN Points WIN EPIC WIN WIN Levels WIN EPIC WIN WIN WIN Challenges WIN Virtual WIN WIN EPIC WIN WIN Goods Leader WIN WIN EPIC WIN Boards EPIC WIN WIN WIN Gifting WIN GAMIFIERS HANDBOOK?Sunday, 22 May 2011

SOCIAL ANALYTICSSunday, 22 May 2011

CAN WE PREDICT THE FUTURE?Sunday, 22 May 2011

TWEETING WITH THE TELLYSunday, 22 May 2011 ON

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$!!"# ,!"# +!"# *!"# !"#$"%&(")*+),-""&.)/"#)0#) )!"# (!"# !"# &!"# %!"# $!"# !"# %,-$$-%!$!# &!-$$-%!$!# !$-$%-%!$!# !%-$%-%!$!# !&-$%-%!$!# !-$%-%!$!# !(-$%-%!$!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL WEEK TWEETSSunday, 22 May 2011

Sunday, 22 May 2011

$!!"# ,!"# +!"# !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# (!"# !"# &!"# %!"# $# %# &# # (# )# *# +# ,# $!# $$# $%# $!"# !"# $,-$!# $,-%!# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# %$-!# %$-(!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SATURDAY SHOWSunday, 22 May 2011

$!!"# “Some weird song choices for tonights ,!"# #XFactor but Im liking them! Cher - LTWYL, 1D - Only +!"# Girl” !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# (!"# !"# &!"# %!"# $# %# &# # (# )# *# +# ,# $!# $$# $%# $!"# !"# $,-$!# $,-%!# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# %$-!# %$-(!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SATURDAY SHOWSunday, 22 May 2011

$!!"# “Some weird song choices for tonights ,!"# #XFactor but Im liking them! Cher - LTWYL, 1D - Only +!"# Girl” !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# (!"# “Rebecca is dancing thru lightsabers... clearly a blatant attempt to capture the !"# sci-ﬁ vote. #xfactor” &!"# %!"# $# %# &# # (# )# *# +# ,# $!# $$# $%# $!"# !"# $,-$!# $,-%!# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# %$-!# %$-(!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SATURDAY SHOWSunday, 22 May 2011

$!!"# ,!"# +!"# !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# (!"# !"# 2314#?86KB# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOWSunday, 22 May 2011

$!!"# ,!"# “Black +!"# Eyed Peas are laaame on #xfactor” !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# (!"# !"# 2314#?86KB# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOWSunday, 22 May 2011

$!!"# ,!"# “Black +!"# Eyed Peas are laaame on #xfactor” !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# “danni pick mary (!"# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” !"# ” 2314#?86KB# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOWSunday, 22 May 2011

$!!"# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with ,!"# Cher...its down to Simon. “Black +!"# Eyed Peas are laaame on #xfactor” !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# )!"# “danni pick mary (!"# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” !"# ” 2314#?86KB# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOWSunday, 22 May 2011

$!!"# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with ,!"# Cher...its down to Simon. “Black +!"# Eyed Peas are laaame on “Grow a pair #xfactor” Simon. Let the public decide! !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# #xfactor” )!"# “danni pick mary (!"# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” !"# ” 2314#?86KB# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOWSunday, 22 May 2011

$!!"# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with ,!"# Cher...its down to Simon. “Black +!"# Eyed Peas are laaame on “Grow a pair #xfactor” Simon. Let the public decide! !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# #xfactor” )!"# “danni “Simon ya ejit! :/ pick mary (!"# f**k sake! What a joke! pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” #xfactor” !"# ” 2314#?86KB# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOWSunday, 22 May 2011

#$ ()*+$ ""#$ ,-+.$ /0*$12+*3450$ !"#$ ,-6$ %&#$ 7*8*33-$ !#$ FACEBOOK LIKES 2,235,322 in totalSunday, 22 May 2011

$!!"# ,!"# +!"# !"#$"%&(")*+)!,*%")-*&".) *!"# )!"# (!"# !"# &!"# %!"# $!"# !"# $# %# &# # (# )# *# +# ,# $!# $$# /""0) -./# 012133.# 451#678139:5# ;<18# -.8=# >.?518# @.91# A.7B1# C7D15# E81=3# F1GG1#CH71# I:<5# 67J.#K1J18# LM:8H# KN6# O73:G:#K1PM.# PHONE VOTESSunday, 22 May 2011

SUMMARY • Social Capital fuelled by Grooming, Gossip and Memes • Our Social Graphs provides the conduit for this fuel. • Current Social Networks do not reflect the structure of our real networks or the way this information flows • If influence is to occur then the networks must be more reflective of our real life networks • Growth in social analytics driven by increasing amounts of information revealed online. • Whilst communities can produce content there is still great inequality of participation which could be aided with gamification. • Social media will have increasing influence within traditional media.Sunday, 22 May 2011

QUESTIONS @mysticmobileSunday, 22 May 2011

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Social Media

by Paul Coulton

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Social Media

by Paul Coulton

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Social Media Presentation Transcript

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