Second Screen Business For Operators
Who is mediatvcom ?
Digital media, broadcast television and
new technologies
Consulting
Project
Management
Auditing
Our Cu...
A Second Screen Application Is…
…designed to be used while watching TV on
a first screen
1st Screen
Content
(TV show, spor...
Streaming Applications
A Second Screen Application Is NOT…
…a first screen service on a second screen
VOD Applications
Why Should Second Screen Matter ?
85%
of tablet / smartphone owners use their device
while watching TV at least once a mon...
Millions shipped
450
300
150
Why Should Second Screen Matter ?
Tablet sales
will keep
increasing
2010 2011 2012 2013 2014 ...
Therefore…
…YOU, operators,
SHOULD CARE !
2nd Screen App Market for Operators
Multitasking

Users will turn to
other applications.
Operators’ content
offering will...
To Succeed On The Market
You need…
Consumers
want
…user engagement
& loyalty to your app
Discover
content easily
(live, VO...
The Market Segmentation
Mediatvcom has tested more than 50 second screen apps worldwide and has proposed this market segme...
Business Goals
Social TV
Apps TV Show
& Movie
Apps
TV
Discovery
Apps
Aim at building a
large audience
around a social TV
n...
TV Show
& Movie
Apps
…What Does This Mean For Operators ?
Yet…
Need for
premium second
screen content
Social TV
Apps
TV Di...
Keys For Successful TV Discovery Apps
Discover Experience
Provide relevant
recommendation
(live, VOD or
extra content)
Off...
TV Discovery Apps – SWOT Analysis
Strengths
 Existing customer database
 Knowing customer information on
personalized de...
Keys For Successful Social TV Apps
You need to find new creative
concepts to earn consumer
loyalty to the social network
B...
Social TV Apps – SWOT Analysis
Strengths
An existing client database to start
developing commerce with
Weaknesses
Social n...
Which Second Screen App For Operators ?
 Choice to diversify the offer
 Or turn to a data provider to
benefit from the a...
Mediatvcom Can Help You…
…Design and build your 2nd screen project to launch timely and reach
your success objectives.
Spe...
More Information on Mediatvcom Blog…
Find this presentation on our blog
http://blog.mediatvcom.com/second-screen-business-...
Second Screen Business For Operators
Mediatvcom
16, rue Jean-Jacques Rousseau
92130 Issy-les-Moulineaux, France
mrenard@me...
Upcoming SlideShare
Loading in …5
×

Second Screen Business for Operators

555 views
392 views

Published on

“Second Screen Business for Operators” provides insights about the business operators can develop on second screen applications.

Based on the second screen white paper “Decrypting the Second Screen Market”, this paper presents briefly the second screen application market and describes how operators can be positioned on this market (including SWOT analysis).

Operators can be positioned on TV Discovery Applications to increase their sales by making users consume more content on their platform through effortless TV discovery (recommendation, smooth browsing, user-friendly interface…). This type of applications can be launched quite easily and have positive impacts quickly.

They can also be positioned on Social TV Applications to increase operator content value and gain new clients with worldwide consumer analytics. Operators would then choose to diversify their offer.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
555
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Second Screen Business for Operators

  1. 1. Second Screen Business For Operators
  2. 2. Who is mediatvcom ? Digital media, broadcast television and new technologies Consulting Project Management Auditing Our Customers  TV channels  Service and Technology Providers  Telco Operators  Government Agencies Mediatvcom covers the whole content life cycle
  3. 3. A Second Screen Application Is… …designed to be used while watching TV on a first screen 1st Screen Content (TV show, sport, news, movies…)2nd Screen App (Additional content, social EPG…)
  4. 4. Streaming Applications A Second Screen Application Is NOT… …a first screen service on a second screen VOD Applications
  5. 5. Why Should Second Screen Matter ? 85% of tablet / smartphone owners use their device while watching TV at least once a month* 40% do it daily* Digital Multitasking *Q4 2011 Nielsen Survey
  6. 6. Millions shipped 450 300 150 Why Should Second Screen Matter ? Tablet sales will keep increasing 2010 2011 2012 2013 2014 2015 PC Tablets PC data : IDC. Tablet data : Gartner Why?  Price erosion  Very ergonomic  Multiple tablets per household
  7. 7. Therefore… …YOU, operators, SHOULD CARE !
  8. 8. 2nd Screen App Market for Operators Multitasking  Users will turn to other applications. Operators’ content offering will loose value (less audience and consumption on the platform) Increase the ARPU Keep consumers from churning Opportunities Threats Gain new customers How ? Let’s discover…
  9. 9. To Succeed On The Market You need… Consumers want …user engagement & loyalty to your app Discover content easily (live, VOD, or extra) Social Sharing and commenting Enhance the viewing experience Good user Experience
  10. 10. The Market Segmentation Mediatvcom has tested more than 50 second screen apps worldwide and has proposed this market segmentation Social TV Apps (Emerging pure players & Telco operators) TV Show & Movie Apps (Content Owners, TV channels & networks) TV Discovery Apps (Emerging pure players & Telco operators) Social Enhance Discover
  11. 11. Business Goals Social TV Apps TV Show & Movie Apps TV Discovery Apps Aim at building a large audience around a social TV network and earning money by valorizing the audience (advertisement…) Aim at recapturing the audience and increasing user engagement to the main content & brand Aim at increasing sales and content value by having users consume more content through effortless TV discovery
  12. 12. TV Show & Movie Apps …What Does This Mean For Operators ? Yet… Need for premium second screen content Social TV Apps TV Discovery Apps
  13. 13. Keys For Successful TV Discovery Apps Discover Experience Provide relevant recommendation (live, VOD or extra content) Offer an ergonomic interface and a seamless experience Social EnhanceIntegrate with existing social networks (Facebook, Twitter…) Provide additional content (basic or rich information)
  14. 14. TV Discovery Apps – SWOT Analysis Strengths  Existing customer database  Knowing customer information on personalized devices allows relevant recommendation Weaknesses Operators are limited to their own content offer for VOD content Opportunities  Increase the ARPU by having users consume more content  Keep consumers from churning by presenting the content offering in a very attractive way Threats Users will turn to other applications and operators will lose this market space Helpful Harmful InternalOriginExternalOrigin
  15. 15. Keys For Successful Social TV Apps You need to find new creative concepts to earn consumer loyalty to the social network Based on a strong and active TV-dedicated Social Network
  16. 16. Social TV Apps – SWOT Analysis Strengths An existing client database to start developing commerce with Weaknesses Social networking is not the operator core business Opportunities Increase operator content value and gain new clients with worldwide consumer analytics Threats A large number of social TV applications exist, therefore the market is fragmented and penetration is limited Helpful Harmful InternalOriginExternalOrigin
  17. 17. Which Second Screen App For Operators ?  Choice to diversify the offer  Or turn to a data provider to benefit from the analytics TV Discovery Apps Social TV Apps  Easy to launch  Positive business results quickly
  18. 18. Mediatvcom Can Help You… …Design and build your 2nd screen project to launch timely and reach your success objectives. Specify the product (Define the strategy, benchmark competition, define the concept and features of the app) Organize and train your teams on 2nd screen (Define the organization and train the team to run the service : Technical, editorial, marketing) Design and integrate the end-to-end architecture (Back and front office, app technical design, integration with the existing systems, interoperability… ) Time Think Build PreRun
  19. 19. More Information on Mediatvcom Blog… Find this presentation on our blog http://blog.mediatvcom.com/second-screen-business-for-operators- mediatvcom-new-presentation/ Also find our Second Screen White Paper “Decrypting the Second Screen Market” http://blog.mediatvcom.com/resources-center/second-screen/ “Decrypting the second screen application market” analyses the segmentation of the second screen application market and describes the challenges to launch such applications.
  20. 20. Second Screen Business For Operators Mediatvcom 16, rue Jean-Jacques Rousseau 92130 Issy-les-Moulineaux, France mrenard@mediatvcom.com +33 1 76 61 83 73

×