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Adaptive ContentDesigning for the Unknown
Thinking aboutcontent.
Thinking aboutmobile content.
A lot has changedin 5 years.
FeelingConfused?
ResponsiveWeb Design.Adapt to the constraints of any browserwindow, on any device, current or future.
Responsive toUsersHow should the experience change tosuit the context?
What aboutcontent?
We forgot aboutcontent.How do we make content asresponsive as our designs?
Lets take a stepback.Enable content to meet responsiveuser needs by giving it structure andmeaning.
1. Structure
"Unstructured content is stupid andold-fashioned. Its costly, complex,and does not generate a competitiveadvantage."Ann Mu...
Break it apart.Separate content into chunks,allowing it to be more fluid andflexible.
System levelthinking.Change the way content is created toembrace changes in how we consume it.
Dont forget theCMS.Design your CMS to embracestructured content. Integrate adaptivecontent thinking into workflows.
2. Meaning
Forget context(for now).Make your content technology agnosticso that it works in any context.
EmbraceMetadata.If you want to understand your users,you have to start by understandingyour content.
"Metadata is the newart direction."Ethan Resnick
Now what?
Ready foranything.Structured and meaningful contentkeeps us flexible to meet the changingneeds of users and technology.
Theres a cherryon top.Smart content is great news for social,SEO and accessibility.
Create Once,Publish Everywhere.
Links.Karen McGrane Keynote at Content Strategy Forum 2012http://vimeo.com/29050868Sara Wachter-Boettcher - Responsive-Rea...
"Get your content ready todo anything, because itsgoing to do everything."Erin Kissane
Nate Archer                                         207-90C Centurian Dr                                                  ...
Adaptive Content: Designing For The Unknown
Adaptive Content: Designing For The Unknown
Adaptive Content: Designing For The Unknown
Adaptive Content: Designing For The Unknown
Adaptive Content: Designing For The Unknown
Adaptive Content: Designing For The Unknown
Adaptive Content: Designing For The Unknown
Adaptive Content: Designing For The Unknown
Adaptive Content: Designing For The Unknown
Adaptive Content: Designing For The Unknown
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Adaptive Content: Designing For The Unknown

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Lunch & Learn presentation from Nate Archer, Content Strategy Specialist at Myplanet Digital.

Published in: Technology, News & Politics
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Transcript of "Adaptive Content: Designing For The Unknown"

  1. 1. Adaptive ContentDesigning for the Unknown
  2. 2. Thinking aboutcontent.
  3. 3. Thinking aboutmobile content.
  4. 4. A lot has changedin 5 years.
  5. 5. FeelingConfused?
  6. 6. ResponsiveWeb Design.Adapt to the constraints of any browserwindow, on any device, current or future.
  7. 7. Responsive toUsersHow should the experience change tosuit the context?
  8. 8. What aboutcontent?
  9. 9. We forgot aboutcontent.How do we make content asresponsive as our designs?
  10. 10. Lets take a stepback.Enable content to meet responsiveuser needs by giving it structure andmeaning.
  11. 11. 1. Structure
  12. 12. "Unstructured content is stupid andold-fashioned. Its costly, complex,and does not generate a competitiveadvantage."Ann Mucahy, Former CEO of Xerox
  13. 13. Break it apart.Separate content into chunks,allowing it to be more fluid andflexible.
  14. 14. System levelthinking.Change the way content is created toembrace changes in how we consume it.
  15. 15. Dont forget theCMS.Design your CMS to embracestructured content. Integrate adaptivecontent thinking into workflows.
  16. 16. 2. Meaning
  17. 17. Forget context(for now).Make your content technology agnosticso that it works in any context.
  18. 18. EmbraceMetadata.If you want to understand your users,you have to start by understandingyour content.
  19. 19. "Metadata is the newart direction."Ethan Resnick
  20. 20. Now what?
  21. 21. Ready foranything.Structured and meaningful contentkeeps us flexible to meet the changingneeds of users and technology.
  22. 22. Theres a cherryon top.Smart content is great news for social,SEO and accessibility.
  23. 23. Create Once,Publish Everywhere.
  24. 24. Links.Karen McGrane Keynote at Content Strategy Forum 2012http://vimeo.com/29050868Sara Wachter-Boettcher - Responsive-Ready Contenthttp://sarawb.com/2012/03/07/content-strategy-responsive-design/Ethan Marcotte – Responsive Web Designhttp://www.alistapart.com/articles/responsive-web-design/
  25. 25. "Get your content ready todo anything, because itsgoing to do everything."Erin Kissane
  26. 26. Nate Archer 207-90C Centurian Dr Markham, OntarioContact us: Content Strategy Specialist nate@myplanetdigital.com Myplanetdigital.com L3R 8C5
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