Successful collaborations for non profit organizations

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Today it's critical for non-profits to see their way to collaboration as a tool to reduce expenses and increase revenue. It's also a way to encourage support from foundations who are looking at innovative ways to think about doing business. Successful non-profit collaborations help with establishing an authentic relationship and handling the challenges.

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Successful collaborations for non profit organizations

  1. 1. Successful non-profit collaboration. All for one.  And one for all. Miki Young President, MarketShift MarketShift.net
  2. 2. Goals <ul><li>Determine how collaboration can be a viable option for you </li></ul><ul><li>Consider potential partners </li></ul><ul><li>Plan for effective win-win scenarios </li></ul><ul><li>Establish relationships </li></ul>www.marketshift.net
  3. 3. Why collaborate? Cooperate? Or create co-opetitions?* * cooperative competition
  4. 4. The rewards <ul><li>Knowledge expansion </li></ul><ul><li>Referral building </li></ul><ul><li>Program development </li></ul><ul><li>Expense reduction </li></ul><ul><li>Capacity building </li></ul><ul><li>Recognition/brand building </li></ul><ul><li>Enhance fundraising efforts </li></ul><ul><li>Maximize impact </li></ul>www.marketshift.net
  5. 5. Collaboration is unnatural to our instinct for survival… The Truth: which is, what’s in it for me.
  6. 6. The Truth <ul><li>We’re all here to serve older adults </li></ul><ul><li>There are more older adults who need more services than we can reach and/or provide </li></ul><ul><li>We’re afraid of each other </li></ul><ul><li>We have a scarcity mentality </li></ul><ul><li>We have a lot invested in our organization </li></ul>www.marketshift.net
  7. 7. “ Collaboration or the lack of collaboration comes down to three main issues -- time, turf, and trust.” Scott Bechtler-Levin, President IdeaEncore Network A Knowledge Sharing website for non-profits
  8. 8. We have to collaborate to survive. The Truth:
  9. 9. We have to collaborate. <ul><li>We’re all here to serve older adults </li></ul><ul><li>There are more older adults who need more services than we can reach and/or provide </li></ul><ul><li>Our resources are limited. </li></ul><ul><li>We can grow better together and we need each other. </li></ul>www.marketshift.net
  10. 10. Research on collaboration <ul><li>Non-profit collaborations are effective and achieve: </li></ul><ul><ul><li>policy achievements </li></ul></ul><ul><ul><li>cost savings </li></ul></ul><ul><ul><li>new solutions to old problems </li></ul></ul><ul><ul><li>innovations in thinking </li></ul></ul><ul><li>And collaboration is hard, time-consuming </li></ul><ul><li>frustrating, and requires new relational skills </li></ul><ul><li>Boston study, Barr Foundation, 2008 </li></ul>www.marketshift.net
  11. 11. Research on collaboration <ul><li>Paying attention to the “soft skills” is key. </li></ul><ul><ul><li>Understand the potential landmines related to trust and culture </li></ul></ul><ul><ul><li>Collaborations often run into trouble because they jump too quickly to “outcomes” </li></ul></ul><ul><ul><li>Set ground rules and build key relationships at both the executive director and staff levels </li></ul></ul><ul><li>Boston study, Barr Foundation, 2008 </li></ul>www.marketshift.net
  12. 12. Research on collaboration <ul><li>Collaboration should be strategic and clear from mission and outcomes </li></ul><ul><li>Funders can align expectations for outcomes with incentives such as support for consultants </li></ul><ul><li>Set clear lines of authority and responsibility for tasks and performance </li></ul><ul><li>Drive the collaboration deep into the organizations </li></ul>www.marketshift.net
  13. 13. An idea that’s growing <ul><li>IdeaEncore.com </li></ul><ul><li>Reaches roughly 350,000 nonprofit professionals a month  </li></ul><ul><li>About 5,000 people have opted in … most have downloaded at least one resource </li></ul><ul><li>About 100 organizations have uploaded files about 600 items available </li></ul><ul><li>Hot-off-the press collaboration with VolunteerMatch, IssueLab to create an online library that combines all their resources </li></ul>www.marketshift.net
  14. 14. Sharing knowledge <ul><li>IssueLab.com </li></ul><ul><li>Effectively archive, distribute, and promote the extensive and diverse body of research being produced by the nonprofit sector. </li></ul><ul><ul><li>Billions of charitable dollars are spent on nonprofit research determining impact </li></ul></ul><ul><ul><li>Most nonprofit research remains unavailable </li></ul></ul><ul><ul><li>A site that shares research assets  </li></ul></ul>www.marketshift.net
  15. 15. Collaborations come in all shapes and sizes
  16. 16. Creating children’s cabinets <ul><li>Problem: Different disciplines didn’t connect; service </li></ul><ul><li>coordination fell to overburdened families </li></ul><ul><li>Goal: To better align state and local services </li></ul><ul><li>Solution: The Child and Youth Readiness Cabinet – </li></ul><ul><li>Massachusetts leadership team (including Education, </li></ul><ul><li>Health & Human Services, Housing, Labor/Workforce, </li></ul><ul><li>Public safety) focused on streamlining state efforts to </li></ul><ul><li>improve services </li></ul>www.marketshift.net
  17. 17. Communities For All Ages <ul><li>Problem: Siloed interests in facing community challenges </li></ul><ul><li>which often resulted in a lack of consideration of the aging </li></ul><ul><li>in creating healthy communities </li></ul><ul><li>Goal: To address critical community issues from </li></ul><ul><li>multigenerational perspective and promote well-being </li></ul><ul><li>of all age groups </li></ul><ul><li>Solution: Develop diverse alliances; engage community </li></ul><ul><li>residents of all ages; create places/practices/policies </li></ul><ul><li>that promote interaction </li></ul>www.marketshift.net
  18. 18. How do we create successful collaborations?
  19. 19. Strong collaborations <ul><li>Chemistry </li></ul><ul><li>Compatibility </li></ul><ul><li>Timing </li></ul>www.marketshift.net
  20. 20. Strong collaborations <ul><li>1. Is it a good culture/people match? </li></ul><ul><li>2. Are the goals aligned? </li></ul><ul><li>3. What is the win-win? </li></ul><ul><li>4. Is there an equality in the relationship? </li></ul><ul><li>Is the timing right? </li></ul><ul><li>Do you have the right attitude? </li></ul>www.marketshift.net
  21. 21. They all start with common ground and common needs <ul><li>Clients/markets/audiences </li></ul><ul><li>Service </li></ul><ul><li>Technology </li></ul><ul><li>Marketing </li></ul><ul><li>Funders </li></ul><ul><li>Money </li></ul><ul><li>Relationships </li></ul>www.marketshift.net
  22. 22. The right attitude <ul><li>Legacy vs. destiny </li></ul><ul><li>Discernment vs. judgment </li></ul><ul><li>Scarcity vs. abundance </li></ul>www.marketshift.net
  23. 23. The partners <ul><li>The Judge </li></ul><ul><li>The Stealth Silo </li></ul><ul><li>The Agree-er </li></ul><ul><li>The Bridge Architect </li></ul><ul><li>The Visionary </li></ul><ul><li>The Empire Builder </li></ul>www.marketshift.net
  24. 24. <ul><li>What’s your reality? </li></ul><ul><li>An exercise. </li></ul>www.marketshift.net
  25. 25. Mind mapping <ul><li>Bubbl.us </li></ul><ul><li>MindJet </li></ul><ul><li>FreeMind </li></ul>www.marketshift.net
  26. 26.
  27. 27. Bubbl.us
  28. 28. Mind/mine mapping. An exercise.
  29. 29. Ways to collaborate <ul><li>Share resources </li></ul><ul><ul><li>Office space </li></ul></ul><ul><ul><li>Support staff </li></ul></ul><ul><ul><li>Shared consulting: marketing, legal, accounting </li></ul></ul><ul><li>Marketing </li></ul><ul><ul><li>Co-branding </li></ul></ul><ul><ul><li>Share links/newsletters </li></ul></ul><ul><li>Program/service delivery </li></ul><ul><ul><li>Coordinate services </li></ul></ul><ul><li>Funding </li></ul><ul><ul><li>Apply for grants </li></ul></ul><ul><li>Share knowledge </li></ul><ul><ul><li>Networking </li></ul></ul>www.marketshift.net
  30. 30. Collaboration wish list. An exercise.
  31. 31. Win-Win strategies: What’s in it for them?
  32. 32. Sustain & Grow <ul><li>Knowledge expansion </li></ul><ul><li>Referral building </li></ul><ul><li>Program development </li></ul><ul><li>Expense reduction </li></ul><ul><li>Capacity building </li></ul><ul><li>Reduced waste through replication </li></ul><ul><li>Recognition/brand building </li></ul><ul><li>Enhance fundraising efforts </li></ul><ul><li>Maximize impact </li></ul>www.marketshift.net
  33. 33. Win-Win strategies: An exercise.
  34. 34. Create the rules of collaboration <ul><li>Practical and doable </li></ul><ul><li>Bottom-line focus re people/revenue/expenses </li></ul><ul><li>Alignment between goals and strategies </li></ul><ul><li>Be a trustworthy, credible, authentic partnership </li></ul><ul><li>Listen more. Talk less. </li></ul>www.marketshift.net
  35. 35. Getting started. An exercise.
  36. 36. Start small <ul><li>Identify natural opportunities </li></ul><ul><li>Share coffee </li></ul><ul><li>Listen to their needs </li></ul><ul><li>Consider a mutually beneficial proposition </li></ul><ul><li>Determine matchworthiness </li></ul><ul><ul><li>- chemistry, compatibility, timing </li></ul></ul>www.marketshift.net
  37. 37. The right attitude starts with the right questions
  38. 38. The right questions <ul><li>What are we trying to accomplish for those we serve? </li></ul><ul><li>What is the best way to do that for them? </li></ul><ul><li>State the tri -mutually beneficial proposition </li></ul><ul><li>Discuss the potential challenges in turf, trust and time </li></ul><ul><li>Determine the communications – what do we say to whom when </li></ul><ul><li>How do we operationalize our collaboration with accountability for task and performance? </li></ul><ul><li>7. How do we measure how we’re doing? The outcomes, the process, the impact. </li></ul><ul><li>8. How do we refine it? </li></ul>www.marketshift.net
  39. 39. Collaboration. In the end, it’s simple. Treat the other people in the organization as you would want to be treated yourself.
  40. 40. Thank you.

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