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The Rigidity of Seasonal Synergy - In Media Res
 

The Rigidity of Seasonal Synergy - In Media Res

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    The Rigidity of Seasonal Synergy - In Media Res The Rigidity of Seasonal Synergy - In Media Res Presentation Transcript

    • The Rigidity of Seasonal Synergy
      In Media Res --- Myles McNutt --- July 2010
    • USA’s official twitter account proclaims Royal Pains’ return as sign of Summer’s arrival.
    • Millions of
      Viewers
      Source: TVByTheNumbers.com
      Burn Notice Season Three – Nielsen Overnight Ratings
    • Premiered high-profile The Good Guys in Summer, and paired it with episodes of a sophomore series, Lie to Me, previously airing in traditional season.
      Premiered two new drama series on Sunday nights (Scoundrels and The Gates) in timeslots vacated by Desperate Housewives and Brothers & Sisters.
      Some networks have started importing original Canadian drama series (NBC’s The Listener, ABC’s Rookie Blue, CBS’ Flashpoint and The Bridge) to air during the summer months.
      Steps in the Right Direction?