Make Groups Not Calls

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Reaching clients and prospects via the phone or email is not only increasing difficult but could even annoy them. Social networking and social networking groups such as LinkedIn and LinkedIn Groups provide an alternative for maintaining and making new connections.

Attracting attention and being remembered requires the creation of content which the target demographic might find valuable.

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Make Groups Not Calls

  1. 1. Make Groups Not Calls Using LinkedIn Groups to Grow Sales
  2. 2. More Calls Made but Less Connections
  3. 3. Existing Clients & Prospects Easily Annoyed by Routine Sales Calls
  4. 4. Outbound Marketing (e.g. , sales calls) is…
  5. 5. <ul><li>Is Being Supplanted by Inbound Marketing (e.g., social networking) </li></ul>
  6. 6. Groups <ul><li>Connect to clients and prospects by offering content which they may find valuable </li></ul>
  7. 7. 92% of Professionals Use LinkedIn ® Source: SocialMedia.com (11/9/09)
  8. 8. <ul><li>LinkedIn ® and especially LinkedIn ® Groups have panache  </li></ul><ul><li>LinkedIn ® invites more likely to stimulate a response than emails or phone calls. </li></ul>Not all fish will be allowed into this club!
  9. 9. How? <ul><li>Join LinkedIn ® if you haven’t done so </li></ul><ul><li>Go to groups </li></ul>
  10. 10. Attracting Attention Join and create groups when you have expertise and contribute content.
  11. 11. Find Relevant & Compelling Issues
  12. 12. Invite Clients & Prospects to Participate
  13. 13. LinkedIn Learning Resources <ul><li>LinkedIn Learning Center </li></ul><ul><li>Getting Social with LinkedIn </li></ul><ul><li>5 Tips for Creating, Promoting and Managing a LinkedIn Group </li></ul><ul><li>Guy Kawasaki’s 10 Ways to Use Linkedin </li></ul>
  14. 14. <ul><li>Myles Halsband </li></ul><ul><li>Boston SoftDesign </li></ul><ul><li>200 Wells Ave., Suite 201 </li></ul><ul><li>Newton, MA 02459 </li></ul><ul><li>617-5527-4292 (office) </li></ul><ul><li>508-400-4100 (cell) </li></ul><ul><li>www.bostonsd.com </li></ul><ul><li>[email_address] </li></ul>
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