Thinking Culturally About Place: The Cultural Planning Approach  <ul><li>Lia Ghilardi, Noema Research and Planning Ltd. </...
<ul><li>A Number of Challenges </li></ul><ul><li>Economic and urban development still driven by  traditional approaches  (...
The Issues <ul><li>Top down urban planning  not based on local needs, aspirations, ‘historical’ and cultural resources. </...
Software & Hardware © 2011 noema research and planning ltd Urbs   + Civitas
Integrated Approaches <ul><li>Need for new  integrated  approaches to local development. </li></ul><ul><li>Focus on the lo...
Cultural Planning- Origins <ul><li>Patrick Geddes:   “Planning has to start with a survey of the resources of a natural re...
Cultural Planning – Definitions <ul><li>“ Cultural planning is the strategic and integral planning and use of cultural res...
Cultural Planning – Definitions © 2011 noema research and planning ltd Cultural Planning is a ‘culturally sensitive’ appro...
<ul><li>“ Cultural Planning is a  people-centred  approach to local development and place making which implies an understa...
<ul><li>Canada 2010 (Greg Baeker) </li></ul><ul><li>“ Municipal Cultural Planning is a municipally-led process to systemat...
Cultural Planning - Applications <ul><li>North America (since the 1970s) in: </li></ul><ul><li>Community arts  </li></ul><...
Cultural Planning - Applications <ul><li>During the past 30 years,  Partners for Livable Communities  a non-profit organis...
Cultural Planning - Applications <ul><li>Australia 1990,  Brisbane Cultural Development Strategy , first outlined the logi...
Cultural Planning - Applications <ul><li>In Scotland   </li></ul><ul><li>The Cultural Commission Report (2006)  </li></ul>...
Applications – Noema Research & Planning <ul><li>A creative process  leading to the shared delivery of imaginative solutio...
Applications – Noema Research & Planning   <ul><li>We employ Cultural Mapping and Planning for the following tasks: </li><...
Cultural Mapping and Planning – Ingredients <ul><li>Mapping   -  This is an assessment of the ‘cultural’ and urban DNA of ...
Tools: Urban and Cultural DNA Mapping <ul><li>WORK/FOLK/PLACE </li></ul>© 2011 noema research and planning ltd
Tools: Mapping <ul><li>We ask ourselves the following questions:  </li></ul><ul><li>What is distinctive about this place? ...
Tools: Maps <ul><li>Get a sense of the  Tangible and Intangible  local assets. As well as the use of: survey maps, transpo...
Tools: Cultural Ecology Maps © 2011 noema research and planning ltd
GIS - Cultural Ecology Maps © 2011 noema research and planning ltd Greg Baeker: South Georgian Bay
Cultural Ecology Maps: Qualitative © 2011 noema research and planning ltd
Tools: Mental Maps © 2011 noema research and planning ltd
Place Mind Mapping
Mantua: The Literature Festival © 2011 noema research and planning ltd
Just a Boring Heritage Town ? <ul><ul><li>Mantua </li></ul></ul><ul><ul><li>A small town with a ‘heavy heritage burden’ </...
Sligo and the Yeats Legacy... © 2011 noema research and planning ltd
Implementation: The Challenges <ul><li>Those tasked to implement a cultural planning strategy or project often don’t fully...
Implementation: The Challenges <ul><li>Cultural Planning is too broad in scope and some organisations (e.g. cultural organ...
Implementation: The Challenges <ul><li>Consultation is important, but how, with whom and how much? </li></ul><ul><li>It re...
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Cultural Planning - Lia Ghilardi Approach (Russia, city of Perm, 2011)

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Thinking Culturally About Place: Cultural Planning Approach by Lia Ghilardi (for webinars in Russia, city of Perm, 2011)

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  • Mapping challenges assumptions about a place by asking questions such as: What are our resources? What is ‘distinctive’ about this place? Are there resources we did not know we had? Is there something happening on the ground that may be a resource? How can we maximise this resource? What are local communities telling us about this place?
  • Place (landscape, history, architecture, urban texture, perceptions, etc.) and institutions (cultural, educational, health, etc.) People (memory, social networks, informal networks, perceptions of place, affiliations, lifestyles, but also power mapping) Economy (traditional skills, contemporary creative industries, current dynamics, issues, potential, etc.)
  • Participants can create maps showing their homes, neighbourhoods, schools, downtowns and the places where they work, shop and play. Mental maps can enhance understanding and add to the list of cultural resources of a community. Comparing mental maps will help identify priority cultural resources. It may also help reveal and identify conflicts about the importance of certain places and cultural resources within a community.
  • Participants can create maps showing their homes, neighbourhoods, schools, downtowns and the places where they work, shop and play. Mental maps can enhance understanding and add to the list of cultural resources of a community. Comparing mental maps will help identify priority cultural resources. It may also help reveal and identify conflicts about the importance of certain places and cultural resources within a community.
  • Participants can create maps showing their homes, neighbourhoods, schools, downtowns and the places where they work, shop and play. Mental maps can enhance understanding and add to the list of cultural resources of a community. Comparing mental maps will help identify priority cultural resources. It may also help reveal and identify conflicts about the importance of certain places and cultural resources within a community.
  • Participants can create maps showing their homes, neighbourhoods, schools, downtowns and the places where they work, shop and play. Mental maps can enhance understanding and add to the list of cultural resources of a community. Comparing mental maps will help identify priority cultural resources. It may also help reveal and identify conflicts about the importance of certain places and cultural resources within a community.
  • Cultural Planning - Lia Ghilardi Approach (Russia, city of Perm, 2011)

    1. 1. Thinking Culturally About Place: The Cultural Planning Approach <ul><li>Lia Ghilardi, Noema Research and Planning Ltd. </li></ul><ul><li>September 2011 </li></ul>
    2. 2. <ul><li>A Number of Challenges </li></ul><ul><li>Economic and urban development still driven by traditional approaches (e.g. getting headquarters of companies to relocate, or doing large regeneration projects, or hosting big events) </li></ul><ul><li>Some cities have little understanding of their distinctive makeup and make assumptions about what they should do to be competitive. </li></ul><ul><li>Gentrification , banalisation of the public realm, displacement of creativity (in favour of sanitised cultural quarters or ‘urban villages’) </li></ul><ul><li>Crisis of public sector. </li></ul>Why Cultural Planning?
    3. 3. The Issues <ul><li>Top down urban planning not based on local needs, aspirations, ‘historical’ and cultural resources. </li></ul><ul><li>Short term property-led forms of urban development with social and spatial exclusion . </li></ul><ul><li>Theme Park Cities </li></ul>© 2011 noema research and planning ltd
    4. 4. Software & Hardware © 2011 noema research and planning ltd Urbs + Civitas
    5. 5. Integrated Approaches <ul><li>Need for new integrated approaches to local development. </li></ul><ul><li>Focus on the local ‘distinctive’ resources and dynamics. </li></ul><ul><li>Start from local needs and aspirations. </li></ul><ul><li>Collaboration between different levels of government, disciplines, professions. </li></ul>© 2011 noema research and planning ltd
    6. 6. Cultural Planning- Origins <ul><li>Patrick Geddes: “Planning has to start with a survey of the resources of a natural region (whose ingredients are Folk-Work-Place), and of the human response to such a natural region. ” </li></ul><ul><li>Jane Jacobs : “ The city is as an ecosystem composed of physical-economic-ethical processes interacting with each other in a natural flow.” </li></ul>© 2011 noema research and planning ltd
    7. 7. Cultural Planning – Definitions <ul><li>“ Cultural planning is the strategic and integral planning and use of cultural resources in urban and community development” </li></ul><ul><li>(Colin Mercer, 1993). </li></ul>© 2011 noema research and planning ltd
    8. 8. Cultural Planning – Definitions © 2011 noema research and planning ltd Cultural Planning is a ‘culturally sensitive’ approach to local development including community development (Bianchini 1993)
    9. 9. <ul><li>“ Cultural Planning is a people-centred approach to local development and place making which implies an understanding of the local cultural ecology, community assets and urban DNA. It’s about distinctiveness ” (Ghilardi, 2001) </li></ul>© 2011 noema research and planning ltd Cultural Planning – Definitions
    10. 10. <ul><li>Canada 2010 (Greg Baeker) </li></ul><ul><li>“ Municipal Cultural Planning is a municipally-led process to systematically identify cultural assets and integrate culture into all aspects of municipal decision making”. </li></ul><ul><li>It is a ‘whole system approach’ (involvement of local stakeholders, interdisciplinary, addresses the inter-relations between different aspects of local culture). </li></ul>© 2011 noema research and planning ltd Cultural Planning – Definitions
    11. 11. Cultural Planning - Applications <ul><li>North America (since the 1970s) in: </li></ul><ul><li>Community arts </li></ul><ul><li>Neighbourhood regeneration </li></ul><ul><li>Participatory arts initiatives </li></ul>© 2011 noema research and planning ltd
    12. 12. Cultural Planning - Applications <ul><li>During the past 30 years, Partners for Livable Communities a non-profit organisation (North America) working to promote quality of life, economic development and social cohesion. </li></ul><ul><li>Implementation of Cultural Planning strategies to show arts as a means of fostering community pride and cultural identity . </li></ul>© 2011 noema research and planning ltd
    13. 13. Cultural Planning - Applications <ul><li>Australia 1990, Brisbane Cultural Development Strategy , first outlined the logic behind cultural planning and guaranteed a wide circulation of the model among policy-makers. </li></ul><ul><li>1992, The Joondalup Cultural Plan . </li></ul><ul><li>1993, the policy framework Cultural Development in South East Queensland </li></ul><ul><li>1995, publication by Arts Queensland and the Australia Council of the Cultural Planning Handbook (Grogan, Mercer, Engwicht). </li></ul>© 2011 noema research and planning ltd
    14. 14. Cultural Planning - Applications <ul><li>In Scotland </li></ul><ul><li>The Cultural Commission Report (2006) </li></ul><ul><li>Cultural Planning a key feature (Section 8) of the report </li></ul><ul><li>Recommendation to set up Cultural Planning Partnerships. </li></ul><ul><li>The creation of the National Cultural Planning Steering Group (2006) </li></ul>© 2011 noema research and planning ltd
    15. 15. Applications – Noema Research & Planning <ul><li>A creative process leading to the shared delivery of imaginative solutions. </li></ul><ul><li>Positive - it focuses on assets rather than deficits . </li></ul><ul><li>Holistic and cross-boundary (across departments, levels of government, services, disciplines, professions). </li></ul><ul><li>Proactive Local stakeholders collaborate and jointly create a vision of what's best for a locality. </li></ul>© 2011 noema research and planning ltd
    16. 16. Applications – Noema Research & Planning <ul><li>We employ Cultural Mapping and Planning for the following tasks: </li></ul><ul><ul><li>Place marketing/branding </li></ul></ul><ul><ul><li>Economic strategies (creative industries mapping and support, tourism strategies, learning and knowledge clusters) </li></ul></ul><ul><ul><li>Urban renaissance plans (identify the key cultural elements of a place so that masterplans are more in tune with local DNA) </li></ul></ul><ul><ul><li>Community integration strategies (mapping of community organisations’ aspirations, needs, resources) </li></ul></ul><ul><ul><li>Cultural plans (to develop capital of culture events) </li></ul></ul><ul><ul><li>Public art projects (place identity analysis) </li></ul></ul>© 2011 noema research and planning ltd
    17. 17. Cultural Mapping and Planning – Ingredients <ul><li>Mapping - This is an assessment of the ‘cultural’ and urban DNA of a place. This is best done by using quantitative and qualitative methods. </li></ul><ul><li>Strategy building - This is a holistic process aimed at long term development. </li></ul><ul><li>What do we do next? Is the key question. </li></ul>© 2011 noema research and planning ltd
    18. 18. Tools: Urban and Cultural DNA Mapping <ul><li>WORK/FOLK/PLACE </li></ul>© 2011 noema research and planning ltd
    19. 19. Tools: Mapping <ul><li>We ask ourselves the following questions: </li></ul><ul><li>What is distinctive about this place? </li></ul><ul><li>What are the distinctive resources of this place? </li></ul><ul><li>Are there resources we did not know we had? </li></ul><ul><li>How can we maximise such resources? </li></ul><ul><li>What policies, schemes, initiatives are already there? </li></ul><ul><li>How can we ensure those initiatives are joined and that we avoid duplications? What are the obstacles to change? </li></ul>© 2011 noema research and planning ltd
    20. 20. Tools: Maps <ul><li>Get a sense of the Tangible and Intangible local assets. As well as the use of: survey maps, transport maps, zoning maps, business maps, tourist maps, historic site maps… </li></ul><ul><li>CULTURAL ECOLOGY MAPS (for better information about cultural assets, better marketing, improved networking among cultural organizations) </li></ul><ul><li>MENTAL MAPS (to show perceptions, feelings, place image, identity) </li></ul><ul><li>MIND MAPS (to generate new solutions or development opportunities, to match assets/resources to needs, tackle challenges in a creative way) </li></ul>© 2011 noema research and planning ltd
    21. 21. Tools: Cultural Ecology Maps © 2011 noema research and planning ltd
    22. 22. GIS - Cultural Ecology Maps © 2011 noema research and planning ltd Greg Baeker: South Georgian Bay
    23. 23. Cultural Ecology Maps: Qualitative © 2011 noema research and planning ltd
    24. 24. Tools: Mental Maps © 2011 noema research and planning ltd
    25. 25. Place Mind Mapping
    26. 26. Mantua: The Literature Festival © 2011 noema research and planning ltd
    27. 27. Just a Boring Heritage Town ? <ul><ul><li>Mantua </li></ul></ul><ul><ul><li>A small town with a ‘heavy heritage burden’ </li></ul></ul><ul><ul><li>Started with thinking about a new tourism strategy </li></ul></ul><ul><ul><li>We did a mapping </li></ul></ul><ul><ul><li>Discovered new resources related to the theme of Books </li></ul></ul><ul><ul><li>Now a Literature Festival which is the biggest in Italy </li></ul></ul><ul><ul><li>Very successful and changed the image of this city </li></ul></ul>© 2011 noema research and planning ltd
    28. 28. Sligo and the Yeats Legacy... © 2011 noema research and planning ltd
    29. 29. Implementation: The Challenges <ul><li>Those tasked to implement a cultural planning strategy or project often don’t fully appreciate what the approach involves. </li></ul><ul><li>Cultural Planning is about process and this is often seen as risky by portfolio holders (local politicians) and by key stakeholders. </li></ul><ul><li>Time is an issue and resources are not there to fund research and implementation over a longer period. </li></ul>© 2011 noema research and planning ltd
    30. 30. Implementation: The Challenges <ul><li>Cultural Planning is too broad in scope and some organisations (e.g. cultural organisations) see their role threatened by this approach. </li></ul><ul><li>Role of Local Authorities, the regions or the state often unclear. </li></ul><ul><li>Easier to do on a small scale through pilots and then roll out on regional or even national scale. </li></ul>© 2011 noema research and planning ltd
    31. 31. Implementation: The Challenges <ul><li>Consultation is important, but how, with whom and how much? </li></ul><ul><li>It requires the creation of Partnerships (e.g. with the private sector, but the public sector lives on a different time zone) </li></ul><ul><li>Above all it demands a change in the mindset of those involved. </li></ul><ul><li>There is a need to train stakeholders and middle managers. </li></ul>© 2011 noema research and planning ltd

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