Enteractiv Metrics Report

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EMS Metric Report details the effectiveness of interactive email. Open rates, engagement and conversion rates are vastly improved when using our Mycrosite technology.

EMS Metric Report details the effectiveness of interactive email. Open rates, engagement and conversion rates are vastly improved when using our Mycrosite technology.

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  • Add a case study or class simulation to encourage discussion and apply lessons.
  • This is another option for an Overview slide.
  • What will the audience be able to do after this training is complete? Briefly describe each objective how the audiencewill benefit from this presentation.
  • What will the audience be able to do after this training is complete? Briefly describe each objective how the audiencewill benefit from this presentation.
  • What will the audience be able to do after this training is complete? Briefly describe each objective how the audiencewill benefit from this presentation.
  • What will the audience be able to do after this training is complete? Briefly describe each objective how the audiencewill benefit from this presentation.
  • Discuss outcomes of the case study or class simulation.Cover best practices.
  • What will the audience be able to do after this training is complete? Briefly describe each objective how the audiencewill benefit from this presentation.
  • What will the audience be able to do after this training is complete? Briefly describe each objective how the audiencewill benefit from this presentation.
  • What will the audience be able to do after this training is complete? Briefly describe each objective how the audiencewill benefit from this presentation.

Transcript

  • 1. Key Metrics Fall 2013 Confidential and Proprietary
  • 2. COMPANIES Company #1 – Social Media Company #2 – Social Media Company #3 – Social Media Company #4 – Retailer Test Campaign & Survey Results Data collected for the month of September 2013 Confidential and Proprietary
  • 3. LEARNING OBJECTIVES 1 • Open Rates 2 • Engagement Rates 3 • Test Campaign Results Static vs Interactive Emails Static vs Interactive Emails Static vs Interactive Emails Confidential and Proprietary
  • 4. COMPANY #1 Open rate (75%) increase) Engagement rate (213% increase) Confidential and Proprietary
  • 5. COMPANY #2 Open rate (114% increase) Engagement rate (357% increase) Confidential and Proprietary
  • 6. COMPANY #3 Groupon Open rate (131% increase) Engagement rate (50% increase) Confidential and Proprietary
  • 7. COMPANY #4 ECOMMERCE Retailer Case Study Open rate (62% increase) Retailer Case Study Engagement rate (77% increase) Confidential and Proprietary
  • 8. COMPANY #4 ECOMMERCE Confidential and Proprietary
  • 9. IMPACT OF INTERACTIVE EMAIL Company #1 Company #2 Company #3 Company #4
  • 10. CASE STUDY INTERACTIVE EMAIL TEST RESULTS Confidential and Proprietary
  • 11. JUNE CAMPAIGN TEST RESULTS Confidential and Proprietary
  • 12. SURVEY RESULTS 10K SURVEYS Confidential and Proprietary
  • 13. EFFECTIVE EMAIL MARKETING Proven Results Effective Enlightenment Delivers Mycrosites Entertainment Engagement Confidential and Proprietary
  • 14. Changing The Way You See Email 408-213-8115 www.enteractivemail.com