Five HOT Social Media Opportunities You're Missing Out On!

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Social Media Tips for Event Hosts, Workshop Organisers and TV/Online Presenters

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Five HOT Social Media Opportunities You're Missing Out On!

  1. 1. five HOTSOCIALMEDIAopportunitiesYOU’REMISSINGOUT ON!
  2. 2. CREATE & SHARE EVENT CALENDARS. MAKE THEM PRETTY.WHEN?• MID TO END OF EACH MONTH FOR THE UPCOMMING MONTHWHERE?• FACEBOOK, PINTEREST, TWITTER.. YOU GET THE DRILL.WHY?• TO BE NICE AND INFORM PEOPLE. BUT MOSTLY, TO GENERATE SHARABLE CONTENT AND PROVOKE ENGAGEMENT(=INCREASE BRAND EXPOSURE)HOW?• IN THE MOST BREATHTAKING AND CREATIVE WAY POSSIBLE! DON’T FORGET TO STAY TRUE TO YOUR MAIN WEBSITE THEME
  3. 3. GO LIVEWHEN?• DURING EVENTS.WHERE?• VIA GOTOMEETING OR SIMILAR E-BROADCASTING SERVICE.WHY?• EXPAND YOUR USER BASE AND GENERATE BUZZ. IF IT’S FREE, MAKE A SEPARATE SECTION IN YOUR WEBSITE. EVERYONE LOVES FREE STUFF.HOW?• INFORM YOUR AUDIENCE AT LEAST 2 WEEKS IN ADVANCE. SEND E- MAILS, POST ON SOCIAL CHANNELS, FEATURE ON WEBSITE AS ‘NEW’ SERVICE AND GATHER SUBSCRIPTIONS. INCLUDE WITHIN ACTUAL EVENT DETAILS AS AN ATTENDANCE OPTION.
  4. 4. SHOOT. INSTAGRAM+ TWITTER+ WEBSITE link = USER LOVEWHEN?• DURING EVENTS. BEFORE EVENTS. AFTER EVENTSWHAT?• GUEST SPEAKERS DURING EVENTS, PAST AND UPCOMING POPULAR EVENTS, CUPCAKES (GIVEN SUCH HAVE BEEN PRESENT).WHERE?• INSTAGRAM -> POST TO TWITTER/FACEBOOK (ADD IN RELEVANT WEBSITE LINKS)WHY?• TO MAKE THE ‘HERE’S OUR EVENT – ATTEND’ CONVERSION PROCESS AS USER FRIENDLY, INTERACTIVE AND SHARABLE AS POSSIBLE. YOU’LL ALSO GET BONUS POINTS IN THE ‘MOBILE’ COLUMN THANKS TO INSTAGRAM.TIP!• LET PEOPLE KNOW YOU’RE ON INSTAGRAM AND YOU’RE ACTIVE. AND ALWAYS POST TO TWITTER AND FACEBOOK WHEN UPLOADING PHOTOS.
  5. 5. DO YOU YOUTUBE?WHAT?• POST-EVENT FEEDBACK FROM ATTENDEES. SNIPPETS FROM POPULAR EVENTS. SHORT ANNOUNCEMENTS ABOUT FUTURE EVENTS. WHY NOT ASK THE SPEAKERS TO RECORD THEM THEMSELVES?WHY?• TO FEEDBACK FROM THE LATEST HAPPENINGS AND ALLOW FUTURE GUEST SPEAKERS TO SHARE THIS WITH THEIR AUDIENCE (HOORAY, MORE BUZZ FOR YOU!)HOW?• BY POSTING SHORT VIDEOS WITH INTERESTING CONTENT. BEST HAVE SOMEONE YOUNG, PRETTY AND BUBBLY DO IT.
  6. 6. ASK QUESTIONS, POST POLLS, CREATE EVENTS. AND BEWHEN? AWESOME.• POLL/QUESTION FREQUENCY VARIES ACROSS CHANNELS. YOU’D WANT TO BE QUITER ON FACEBOOK AND NOISIER ON TWITTER.WHERE?• FACEBOOK, TWITTER, EVENT LISTING CHANNELS (INCUDING LINKEDIN).WHY?• TO ASK FOR FEEDBACK, SEE WHERE YOU NEED TO IMPROVE AND WHERE YOU’RE DOING GREAT. POSTING EVENTS ON FACEBOOK WILL ALSO INCREASE YOU’RE ENGAGEMENT RATES AND ATTRACT NEW FANS!TIP!• ASK FACEBOOK FANS TO SEND YOU MESSAGES! YOU CAN THEN REPLY TO EACH AND EVERYONE PERSONALLY
  7. 7. 3 KEY THINGS TO REMEMBER1. Always plan. Set goals and be realistic. Think of what you want to achieve, when you will achieve it and how.2. Use 3rd party tools to aid you in managing, listening and monitoring. Social can simultaneously be fun and very time consuming, especially when you don’t want to miss a word that has been said about you.3. Remember that channel you’re still not part of? Well, get on there. If it’s free, popular, and you know at least 10 people who are using it - you have absolutely no excuses.
  8. 8. WE HOPE YOU FOUND ALL OF THISUSEFUL.THANK YOU!
  9. 9. JUST ONE LAST THING BEFORE YOUGO..
  10. 10. IF YOU’D LIKE TO..• Receive more cool social media advice• Get absolutely FREE donuts• Make friends (no strings attached)..then get in touch orcome see us!www.myclicks.org.uk#startups101info@myclicks.org.uk

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