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In 2012, 72.6 percent of salespeople using social media in their sales process closed more leads and saw bigger profit margins than their peers who were not leveraging social media. Of these social media users, more than half have closed business as a direct result of social media use. Social media has transformed lead generation, and knowing how to use the tools available can significantly impact the success of your marketing efforts. Whether you are new to social media marketing or a seasoned professional, this session will explain how you can leverage social media communications to generate more leads, beat out your competition and provide top-notch customer service to your existing clients. See how to engage prospects on Twitter, Facebook, LinkedIn, Google+ and other popular platforms, plus learn what types of content works best on each platform and how to turn a social media conversation into a qualified lead. Originally presented at eXtremeCRM Anaheim by Myappsanywhere's Amiee Keenan and NetStandard's Natalie McAllister.