This presentation talks about how to find free tourism research. We are always amazed at how many of our clients don't look to see what is freely available and public in terms of travel and tourism research. Before you spend the big research bucks, why not do a little desk research to look at what other countries, regions, associations have done? Governments, associations and organisations around the world post their tourism research and studies onto their websites. We all share similar problems at times. So you can save your research budget and put it towards the strategic and tactical planning. Carolyn Childs presented this at the PATA Colloquium in Chengdu last month.