Porting Your Apps to MySpace by Playfish

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Hear lessons from a top developer, Playfish, on how to port your apps to MySpace

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Porting Your Apps to MySpace by Playfish

  1. YOUR apps on MySpace Sebastien de Halleux COO & Co-Founder
  2. Context Getting started 5 lessons to share 1 key take-away
  3. Playfish is a social games company We make games for friends to play together Winner : 2008 GSP East, Appnite Award Winner : 2008 Zeebys Best Social Game Award Winner : Open Web Award Winner 2008 3
  4. Playfish community is growing fast monthly active users (million) as of May 2009 30 million monthly active users 4
  5. Pet Society is as big as 10 million users* 11 million monthly uniques Today 11 million 5 monthly uniques
  6. Pet Society http://apps.myspace.com/petsociety Credits: Pet Society fan video by kissxxii Source: http://www.youtube.com/watch?v=yzLcNPXXNmE 6
  7. Lesson 1 MySpace community is unique •! Sizable 130 million monthly active users •! International 54% US users •! Engaged average 232 minutes monthly •! Expressive BIG on self-expression Source: ComScore April 2009
  8. Getting started is easy If you have an existing social app on another platform MySpace is simple, seamless and quick thanks to the OpenSocial common API 8
  9. Have a dev question? we had many… forum 9
  10. Lesson 2 Build with scale in mind AS3 J2EE MDP client server canvas Fast secure REST page CDN protocol api 10
  11. Lesson 3 Think global, feel local Fact: MySpace is present in 30 countries in 15 languages Tip: Think localization framework rather than new languages 11
  12. Lesson 4 Design for social engagement 12
  13. and involve users in your distribution 13
  14. Focus on quality make your games FUN 14
  15. Get your users passionate 15
  16. Lesson 5 Make mistakes (and iterate) you are running a service not a product Measure Nurture Evolve
  17. 5 lessons as you bring your apps to MySpace Understand the community Build with scale in mind Think global, feel local Design for social engagement and involve your users in distribution Make mistakes and iterate to achieve high quality apps and passionate users 17
  18. Key take-away Think different – Think social
  19. Thank you Sebastien de Halleux COO & Co-Founder sebastien@playfish.com San Francisco London Tromsø Beijing

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