MySpace Apps Advertising Programs

January 2009 MySpace Apps: Advertising Programs

Application Gallery: Front Page 350x100 (3 units) Application Gallery: Category Pages 540x200 (1 unit) MySpace Apps: Performance Based Placements – Min bid $.20 cpc

MySpace Ad Placements – Run of Site – Utilizes newest targeting capabilities to reach and add new users quickly. - Performance based cpc campaigns utilizing HyperTargeting 728x90 Leaderboard 300x250 Med Rec *ROS placements may appear anywhere on the site at any time. You can gain more installs, but usually at a higher eCPI

Animals & Pets
Communicating
Dating & Relationships
Events
Fashion
Food & Drink
Fun Stuff
Games
Jobs, Business, Money
Layouts & Graphics
Movies & TV
Music
News & Weather
Photos
Politics & Causes
Quizzes & Polls
Schools & College
Shopping
Sports
Travel
Utilities
Video
Category page promotions available (22 total): MySpace Apps: Available Categories http://apps.myspace.com

MySpace Apps: Main Page Featured App Sponsorship Ad Products available for US only Mocks are for illustrative purposes only; final appearance may be different * Prices valid through 5/31/08 http://apps.myspace.com MySpace Apps Homepage
Overview:
MySpace Apps empowers developers to deeply integrate into MySpace by building and distributing applications
Quickest way to add users
Sponsorship Opportunity:
MySpace Apps Main Page Integration
Main Page Featured App placement
Fixed Skyscraper
Featured Application Units on User Homepage
Client App page Leaderboard
Benefits:
Huge opportunity for a Developer to showcase an engaging application through prominent real-estate on the homepage.
Timing:
One week sponsorship
Pricing: $75k per week
Main Page Sponsorship placements

Developer 1 Case Study:
Background
Small developer who has various applications ranging from dating to casual gaming
Wanted to increase installs for all applications
Campaign
CPC campaign within the app gallery
Bid $.20 CPC
Set a spend limit as low as $100 per day
Results
Click rates between 1% - 2%
Conversion to install rates varied between 20% - 60% (depending on application)
On average we see between 50-70%
Achieved eCPI sub $1
Over 60% of CPC campaigns in the app gallery are achieving at or below $.50 eCPI
*all numbers are historical and not a predictor of future performance
MySpace Apps: Case Study 1* http://apps.myspace.com

Background
Large gaming developer
Wanted to increase installs for all applications
Campaign
CPC campaign within the app gallery
Bid $.20 CPC
Set a spend limit as high as $10,000 per day
Results
Conversion to install rates varied between 40% 80% (depending on application)
We’ve seen as high as 95% for gaming apps
Achieved eCPI sub $1
MySpace Apps: Case Study 2

MySpace Apps: Case Study 3 http://apps.myspace.com
Background
Large developer who has gaming applications
Wanted to jumpstart viral growth
Had many creatives to use for campaign
Campaign
Sponsorship on app gallery homepage
Spent $75,000 / week
Results
Number of Clicks per week were 150-200,000
eCPI was above $1 (common for sponsorships)
# installs outpaced CPC campaigns on a weekly basis

Questions?? Contact: James Hatcher [email_address] 310-969-7184

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MySpace Apps Advertising Programs

by MySpaceDevTeam on Feb 10, 2009

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