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Best Practices for MySpace AppsJuly, 2009,[object Object],May X, 2009,[object Object]
Overview,[object Object],This document covers a number of best practices for developers building Apps for the MySpace Open Platform.  It covers:,[object Object],Growing Your User Base,[object Object],Driving Engagement,[object Object],Developer Guidelines,[object Object]
Growing Your Audience,[object Object],Invitations,[object Object],The most effective channel for growing your user base,[object Object],Up to 20 friends can be invited at once,[object Object],Most companies create their own friend selector that passes the recipients to our Invite dialog,[object Object],We recommend that you filter the friends list to only include:,[object Object],Users who do not have the App installed,[object Object],Put Top Friends and Online friends at the top of the list,[object Object],Only include regular user profiles (no bands, comedians, etc.),[object Object],Provide an option to select multiple friends, 20 friends or all friends,[object Object],User’s can add additional names in the To: bar,[object Object],Test variations of the invite message,[object Object],Keep in mind that user’s can block receiving invites from your App,[object Object]
Growing Your Audience,[object Object],App Activities,[object Object],App activities was recently expanded to show activities to all friends, thus creating a viral channel,[object Object],Activities must be previewed and published manually by the end user.,[object Object],Have a call-to-action to the viewers of your activities, which leads users to an OpenCanvas page that contains an add App button,[object Object],An OpenCanvas page allows the developer to personalize based on the user’s ID, display name and public photos,[object Object],Use the OpenCanvas to further interest the user and have a clear call-to-action to add the App,[object Object],Parameters can be passed from the activity to the OpenCanvas that provide context to the App,[object Object],Status Updates,[object Object],Using our server-to-server REST APIs allow you to update the user’s status with a link to the canvas,[object Object],It must be clear to the user that they are updating their status,[object Object]
Growing Your Audience,[object Object],You don’t have to rely on our Add App link on a canvas.,[object Object],Provide your own Add App link that points to your canvas with the parameter autoInitiateInstall=true, which will bring up the Add App dialog,[object Object]
Growing Your Audience,[object Object],Unlike other social networks, MySpace Apps can have a more persistent and upfront presence on the user profile with modules,[object Object],With OpenSocial you can differentiate between the userviewing the profile box or a visitor/friend viewing it,[object Object],Have different calls-to-action,[object Object],Personalize,[object Object],Integrate personalization and animation to make yourprofile box standout and be engaging,[object Object],Flash can be used on profile modules,[object Object],Make sure your profile box does not have a significantnegative impact on profile page loadtime,[object Object]
Growing Your Audience,[object Object],Users can post to blogs, bulletins and profiles, which are one to many channels.,[object Object],Apps can also send one to one messages to the user’s inbox,[object Object],Only one user can be mailed to at a time,[object Object],Posting to a comment is like sending a message to the user, but it’s publicly viewable,[object Object],Users can set their comments to be approved before being displayed,[object Object],All these options require user confirmation and are not available as server-to-server APIs,[object Object],Blogs, messages and bulletins can contain links to the canvas and Add App page, and can contain externally hosted images,[object Object]
Growing Your Audience,[object Object],Once your viral channels are ready, invest in sponsorship in the App gallery and other parts of the site to fully launch your App,[object Object],Leverage our Hypertargeting and optimization capabilities to target the right audience with the right call-to-action,[object Object],Use autoInitiateInstall=1 to shorten the add App process,[object Object],Use tracking parameters passed in the install callback to analyze conversion rates for various ad units,[object Object]
Driving Engagement,[object Object],App to user notifications can be a powerful engagement channel.  They can sent to any user that has the App installed.,[object Object],They can be invoked in the App via OpenSocial or from the server via REST APIs.,[object Object],REST must be used for bulk messaging.,[object Object],Notifications should have clear call-to-actions using action buttons.  They can include a media item, such as a picture of any user that has the App installed to engage the user or a picture uploaded to an album,[object Object],You can upload pictures using to be released 0.9 REST APIs for photos,[object Object]
Driving Engagement,[object Object],The user homepage (UHP) module is a great way to draw the user back into the App,[object Object],Include in the UHP module personalized and timely updates of what’s happening in the App,[object Object],Flash can be used in the UHP module to make it more interactive,[object Object],Also make sure the UHP module does not negatively impact page load time,[object Object]
Developer Guidelines,[object Object],Using IFRAME versus OpenSocial for your surfaces,[object Object],IFRAME makes it easier to keep your App update, however there is more heavy lifting in terms of invoking OpenSocial methods for Invites and Activity Publishing and REST calls,[object Object],Use IFPC library for communicating to OpenSocial from your IFRAME App,[object Object],Our SDKs cam simplify using the REST APIs,[object Object],Flash can either be uploaded to our CDN or served from your CDN,[object Object],We now support the appropriate crossdomain.xml permissions for non-MySpace hosted Flash Apps,[object Object],Leverage install and uninstall callbacks to track acquisition and churn,[object Object],The URL of the page from which the App was installed is passed as a parameter in the callback,[object Object],Leverage appParams and appData to pass state from modules or canvas pages to other canvas pages,[object Object],Make use of adjustHeight to dynamically adjust the IFRAME on canvas to fit your content.,[object Object],In the developer website, don’t login as the App and then try to create a new App ,[object Object]
Getting Support,[object Object],Stay up to date with best practices at http://developer.myspace.com,[object Object],Follow our developer blog at http://developer.myspace.com/community/blogs/,[object Object],Email developerrelations@myspace-inc.com,[object Object],Documentation: http://wiki.developer.myspace.com,[object Object],MySpaceID SDK’s: http://lnk.ms/00rb2,[object Object],Follow us on Twitter @myspacedevteam,[object Object]

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Best Practices For My Space Apps

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