Presentation given for the Open Access Week 2015 at UCSF, San Francisco: 7 Tips for Ethical Growth Hacking of Research Visibility #OAW15SF

1. How Can I Make My Research
More Visible?
7 Tips for Ethical Growth Hacking
of Scientific Visibility
Laurence Bianchini, PhD
COO at MyScienceWork
@BianchiniPhD
by

2. But first, WHY?
• Improve the discoverability of your work
Increase citations
• Make yourself more visible
Increase opportunities
• Educate
• Improve access to research and knowledge
AcademicImpact
SocietalImpact

3. 7 Tips for
Ethical Growth Hacking
of Scientific Visibility
"Webcomic xkcd - Wikipedian protester" by Randall Munroe

4. 1- Share Your JOY !!!
Yeah!
 Email it
 Talk about it
 Get excited
!!!

5. 2- Ask for Feedback & Advice
 Improve the quality of
your research & papers
 Raise awareness
 Spark interest & curiosity

6. 3- Share Preprints, Presentations
 Help people discover &
find your work
 Claim ownership sooner
 Put stuff on the web
that people will want
to use and refer to

7. 4- Discuss & Be Active
 Build & Show expertise
 Connect with peers
 Learn & Test your ideas

8. 5- Disseminate
 Choose your favorite tool
 See who is interested
 Increase the # of people
who know you
 Use your social network
beyond pics & cats
Good, old academic practices:
- Conference presentations
- Posters
- Email
- Publish in prestigious journals
- Institutional repositories

9. 6- Popular Science & PR
 University PR
 Share success stories
 Write short, popular articles
for the public
 Share your excitement
about your project
 Help you better understand the
impact of your research
 Develop writing skills
 Produce non-academic output

10. 7- Share Lists of Links
 Help you filter information
 Organize your sources
 Help you keep up to date
 Position yourself as a
reference/guru
 Build expectation

11. How Can I Make My Research
More Visible?
7 Tips for Ethical Growth Hacking
of Scientific Visibility
Laurence Bianchini, PhD
COO at MyScienceWork
@BianchiniPhD
by