1. How Can I Make My Research
More Visible?
7 Tips for Ethical Growth Hacking
of Scientific Visibility
Laurence Bianchini, PhD
COO at MyScienceWork
@BianchiniPhD
by
2. But first, WHY?
• Improve the discoverability of your work
Increase citations
• Make yourself more visible
Increase opportunities
• Educate
• Improve access to research and knowledge
AcademicImpact
SocietalImpact
3. 7 Tips for
Ethical Growth Hacking
of Scientific Visibility
"Webcomic xkcd - Wikipedian protester" by Randall Munroe
4. 1- Share Your JOY !!!
Yeah!
Email it
Talk about it
Get excited
!!!
5. 2- Ask for Feedback & Advice
Improve the quality of
your research & papers
Raise awareness
Spark interest & curiosity
6. 3- Share Preprints, Presentations
Help people discover &
find your work
Claim ownership sooner
Put stuff on the web
that people will want
to use and refer to
7. 4- Discuss & Be Active
Build & Show expertise
Connect with peers
Learn & Test your ideas
8. 5- Disseminate
Choose your favorite tool
See who is interested
Increase the # of people
who know you
Use your social network
beyond pics & cats
Good, old academic practices:
- Conference presentations
- Posters
- Email
- Publish in prestigious journals
- Institutional repositories
9. 6- Popular Science & PR
University PR
Share success stories
Write short, popular articles
for the public
Share your excitement
about your project
Help you better understand the
impact of your research
Develop writing skills
Produce non-academic output
10. 7- Share Lists of Links
Help you filter information
Organize your sources
Help you keep up to date
Position yourself as a
reference/guru
Build expectation
11. How Can I Make My Research
More Visible?
7 Tips for Ethical Growth Hacking
of Scientific Visibility
Laurence Bianchini, PhD
COO at MyScienceWork
@BianchiniPhD
by