What is a digital/online newsroom and why should a company have one?

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A digital or social media newsroom is something that is key for companies that wants to be visible on the social web and connect to their most important influencers. But what are the building stones …

A digital or social media newsroom is something that is key for companies that wants to be visible on the social web and connect to their most important influencers. But what are the building stones of a digital newsroom, and should you build one of your own or are there plug and -play solutions.? Here we show examples from different companies and talk about the different elements. Presentation given at MVV11 in Finland by @Mynewsdesk

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Transcript

  • 1. THE SOCIAL MEDIA NEWSROOM• What is it?
  • 2. THE SOCIAL MEDIA NEWSROOM• Why do you need it?
  • 3. WHAT DO YOUR VISITORS THINK?• What do journalist really want from your newsroom?
  • 4. GREAT EXAMPLES• Socialize
  • 5. GREAT EXAMPLES• Share
  • 6. GREAT EXAMPLES• Visualize
  • 7. GREAT EXAMPLES• Open up!
  • 8. GREAT EXAMPLES• Personalize
  • 9. FURTHER READING• http://bit.ly/journo1• http://bit.ly/journo2• http://bit.ly/whitepaper-smnr• http://bit.ly/smnr-fi