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The SME–PR disconnect: opinion vs reality
 

The SME–PR disconnect: opinion vs reality

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Mynewsdesk commissioned a survey of 159 UK SMEs to find out how they do PR, and where they see the value. ...

Mynewsdesk commissioned a survey of 159 UK SMEs to find out how they do PR, and where they see the value.

To download a free 16-page best practice guide for PR & social media follow this link - http://pages.mynewsdesk.com/main-whitepaper-guide-to-pr-and-social-media-for-small-and-medium-enterprises-en.html

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    The SME–PR disconnect: opinion vs reality The SME–PR disconnect: opinion vs reality Presentation Transcript

    • The SME–PR disconnect: opinion vs reality
    • Mynewsdesk commissioned a survey of 159 UK SMEsto find out how they do PR, and where they see the value. So, are SMEs getting their money’s worth?
    • So what did they think?....What did they think of PR?....
    • What benefit did they see in PR? 94% said PR has benefitsWhat did they think of PR?....
    • What benefit did they see in PR? 94% said PR has benefitsWhat did they think of PR?....
    • What benefit did they see in PR? 53%: Raise brand awareness 94% said PR has benefitsWhat did they think of PR?....
    • What benefit did they see in PR? 53%: Raise brand awareness 94% said PR has benefits 16%: Increase salesWhat did they think of PR?....
    • What benefit did they see in PR? 53%: Raise brand awareness 94% said PR has benefits 16%: Increase sales 11%:What did they think of PR?.... Drive online traffic
    • And how are they connecting with their audiences?
    • Well, some send out press releases…70% 65% 63% 60%60% 52%50% 44% 43%40%30% 28%20%10% 0% Press Releases Facebook Twitter Google+ Linkedin Blog Online Forums
    • …and many are embracing new channels70% 65% 63% 60%60% 52%50% 44% 43%40%30% 28%20%10%0% Press Releases Facebook Twitter Google+ Linkedin Blog Online Forums
    • But there’s a problem…
    • The vast majority lack a clear PR strategy
    • The vast majority lack a clear PR strategy We run PR on an ad hoc basis 57%
    • The vast majority lack a clear PR strategy We run PR on an ad hoc basis 57% We rarely do PR at all 30%
    • What’s more, of those surveyed…56% do not issue news releases
    • What’s more, of those surveyed…56% do not issue news releases 77% lack a media area journalists can visit for news
    • What’s more, of those surveyed…56% do not issue news releases 77% lack a media area journalists can visit for news71% do not keep media contact lists
    • What’s more, of those surveyed…56% do not issue news releases 77% lack a media area journalists can visit for news71% do not keep media contact lists 88% say they are failing to engage key influencers in their sector
    • Trouble ahead…
    • Almost half of all SMEssurveyed intend to increase their PR expenditure in 2013
    • So…Are SMEs throwing How can theytheir money away? avoid this?
    • Strategy + content + tools = results“While businesses understand the benefits PR can deliver, themajority are finding it tricky to identify and engage with their keyaudiences and manage the numerous communication channelsthat are relevant to modern PR.Choosing the right tools to manage, distribute and measure yourdigital content and social media is an important first step towardsefficient and effective PR.” ~ Peter Ingman, CEO Mynewsdesk
    • Want to learn more? Mynewsdesk has produced a 16-page guide to getting the most from your PR and social media. The guide is full of tips and advice that will help your business become more efficient and effective with your PR and communications. Download the guide
    • Tell your story with your newsroom