The how, why, and where of Content Marketing…… or how to hook your customers
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The how, why, and where of Content Marketing… … or how to hook your customers

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In this presentation we will give you a few tips and trix on how to get started with your content marketing strategy, what content your company can produce (or might already do) and how to share it to ...

In this presentation we will give you a few tips and trix on how to get started with your content marketing strategy, what content your company can produce (or might already do) and how to share it to increase the engagement and interest from leads and potenial customers. Presentation by @charlotteulvros, CMCO Mynewsdesk

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  • Poll – Who has contentcretaionstratey? Outcomeofstrategy = becomethoughtleaderBranding is all aboutbeingassociatedwith the q’syourbuyersareasking for. 60% of business decision makers say that company content helps them make better product decisions.Someusefulquestionsto start with:How is my contentbeinggenerated?Who is generating my content?Am I usingmultiple formats?Am I making my contentaccessible?Am I making my contenteasytoview?Am I making my contenteasytouse and share?

The how, why, and where of Content Marketing…… or how to hook your customers The how, why, and where of Content Marketing… … or how to hook your customers Presentation Transcript

  • THE HOW, WHY, AND WHERE OFCONTENT MARKETING…… OR HOW TO HOOK YOURCUSTOMERSPresentation @charlotteulvros, CMCO Mynewsdesk
  • WHAT?”Content marketing is amarketing technique ofcreating and distributingrelevant and valuable contentto attract, acquire, andengage a clearly defined andunderstood target audience -with the objective of drivingprofitable customer action.”Photo: @dearphotograph
  • Custom publishing, custom media,customer media, customerpublishing, member media,private media, branded , corporate media, corporatecontentpublishing, corporatejournalism, brandedmedia.
  • CONTENT DRIVES DECISION MAKING!
  • ”The currency in social media is value,and that value is created by producingand sharing valuable content.”
  • CONTENT STRATEGY? HOW IS MY CONTENT: GENERATED? PRODUCED? MULTIPLIED? ACCESSIBLE? EASY TO VIEW? EASY TO USE AND SHARE? ?
  • THE PLATFORMS AND THE CHALLENGESSource: www.market0.com, Junta42, Content marketing Institute and Marketing profs
  • THE CONTENTCHALLENGE:- CREATION- ENGAGEMENT
  • WHO? PRODUCE YOUR CONTENT?
  • • Comments• Blogpost• Tweets• Photos WHAT TYPE• Illustrations OF CONTENT• Infographics IS THERE?• Video• Podcasts• Webinars• Press releases• eBooks• Newsletters• Events• White Papers
  • KEY TO CONTENT SUCCESS – HUMANIZE!Photo: http://farm5.static.flickr.com/4006/4581962986_2cb5ea4ef4_z_d.jpg
  • THROUGH A DIGITAL (SOCIAL MEDIA) NEWSROOM- IN 1O MINUTES YOU CAN…50 MILLION PUBLISH PEOPLE BLOG490 MILLION 50 MILLION PEOPLE PEOPLE 760 MILLION 200 MILLION PEOPLE PEOPLE
  • THE BRAND CHALLENGE 2012 – EMBRACING.http://www.youtube.com/user/ResetLiveGrow