Mynewsdesk for communicators, March 2011


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Mynewsdesk makes it faster and easier for companies, journalists, bloggers and
opinion leaders to gain relevant exposure – on their own terms. As the world’s
first company news exchange site, it matches interested users with relevant
content, such as press releases, videos, images and other content - all instantly
searchengine optimized and automatically published on social media platforms
such as Twitter, Flickr and Slideshare.

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Mynewsdesk for communicators, March 2011

  1. 1. Mynewsdesk – the news exchange site<br />How we can help you take advantage of the modern media landscape<br />
  2. 2. Need to get your message out?<br />
  3. 3. Mynewsdesk’s company video<br />
  4. 4. Let’s get to know each other<br /><ul><li>Founded in 2003 in Stockholm by KristoferBjörkman, Peter Ingman and David Wennergren
  5. 5. We are the world’s first News Exchange Site
  6. 6. Bought in 2008 by Norwegian media group NHST
  7. 7. Offices in Sweden (Stockholm, Gothenberg, Malmo),Oslo, Copenhagen, Helsinki and Singapore
  8. 8. Turnover 2010: 49 MSEK (4M profit)</li></li></ul><li>Mynewsdesk in digits<br />1 million visitors per month<br />1 of Sweden’s largest 100 sites<br />Over 23,000 customers <br />Over 7,000 editorial offices and 10,000 journalists registered <br />3,600 social media newsrooms hosted by Mynewsdesk<br />97% customer satisfaction rate<br />75% customers recommend us to others<br />
  9. 9. What do we mean with a news exchange site?<br />
  10. 10. Don’t be alarmedBUT THE MEDIA LANDSCAPE IS CHANGING<br />
  11. 11. So what is digital and online pr?<br />
  12. 12. And Why is social media important for your pr?<br />
  13. 13. Because 65% of journalists use social media to find stories.<br />
  14. 14. Because95% of journalists use search when looking for story ideas.<br />
  15. 15. Mynewsdesk can help you navigate and reach out!<br />Mynewsdesk is the easiest and mosteffectiveway for you to manage your digital PR and exchange information with key influencers on the web.<br />
  16. 16. What do you get out of it? <br />
  17. 17.
  18. 18. Whatdoes the journalist get outof it?<br />
  19. 19.
  20. 20. This is a social media newsroom – a snapshot of your brand<br />The accessible, sharable,
optimizedoverviewof all of your companycontent – in oneplace.<br />
  21. 21. Whyuse a Social Media Newsroom?<br />“It’saboutopeningupyourself, yourcompany, and lettingpeople in, whetherit’s journalists, yourloyalcustomer or yourhardestcompetitor. It’saboutlisteningtoyouraudience and engaging in conversations. It’saboutinteractingwiththem, on their terms.”<br />Kristofer Björkman, MynewsdeskFounder and CVO<br />
  22. 22. bring your news to life!<br /> <br />
  23. 23. Self promote your experts!<br />
  24. 24. Lights, camera, action!<br />
  25. 25. Say cheese!<br />
  26. 26. Facebook for your company?<br />
  27. 27. Spread your social media content with one click – automatic time saver<br />
  28. 28. Put relations back into PR! <br />
  29. 29. Have it your way! Customize on your terms<br />
  30. 30. Analytics – how you know it’s all working<br />?<br />
  31. 31. Analytics – how you know it’s all working<br />Measureyour ROI: <br />Get daily, weekly or monthlyreports. <br />
  32. 32. Direct targeted channel publicity<br />Ensured editorial quality <br />Direct communication to readers with unedited material <br />Increased distribution reach <br />Maximized visibility on Google <br />Customize channel package for every unique release<br />
  33. 33. Our subscriptions – the choice is yours<br />Premium – Synchronize all yourcommunications<br />Plus - Socializeyourcommunication<br />Pro – Takecontrol<br />Basic – Get the PR essentials<br />
  34. 34. Don’t take our word for it.<br /> ”<br />Mynewsdesk is an effective, cost-efficient PR tool well suited to today's increasingly complex media landscape.<br />Sven Törnkvist, Industry Head Google Sweden<br />”<br /> ”<br />Mynewsdesk is an accessible tool that on a daily basis helps me maintain oversight and control of PR materials in our targeted markets. In addition to my own press contacts, there are journalists who subscribe to and monitor information within their field of interest, which leads to a high number of hits.<br />Ellinor Lejman, Marcom and Public Relations Voddler<br />”<br />
  35. 35. Still don’t take our word for it<br /> “As a cultural blogger, we frequently get tips through MyNewsdesk – plus we gain free access to photos we can use.”RosemariSödergren,, Sweden“MyNewsdesk gathers relevant information and companies into a single place. I also like the email digests, which makes it easy to get an overview of the industry I cover.” Magnus Eidem, DN Nye Medier, Norway“In the past, I spent hours sifting through press releases to feed my journalists with interesting story ideas. Now, I get this same level of inspiration in just a few emails – a huge time-saver!” Lars Bennetzen, Alltom DATA, Denmark<br />
  36. 36. thanks!<br />tack!<br />