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THE JOURNALIST GOES SOCIALPresentation by @charlotteulvros, CMCO Mynewsdesk
DIGITAL FIRST - A GROWING TREND”Embrace an ’open’digital philosophy inwhich it embracedcontributions frombeyond the ranks ...
ANYONE CAN BE A JOURNALIST…CAN THEY?
SOME SOURCES MORE IMPORTANT THAN OTHERS     MOST VALUABLE SOCIAL MEDIA INFORMATION SOURCES     Twitter is seen to provide ...
MEET THE SOCIAL JOURNALIST         http://www.youtube.com/watch?v=Rg7I5mUs0         Nw
NEEDS TO BUILD A TRIBE
FOR TRIBAL SUCCESS – JOURNALISTS NEED TOENGAGE!•   Listen•   Personable                    Ask your audience:•   Give to g...
”Creating your own persona inthe social web improves yourand your organization’snewsgathering abilities. ”-   James Jordan...
THE JOURNALIST’S SOCIAL PERSONA                                             YOU                                           ...
THIS IS WHERE THEY FIND SOCIAL SOURCES•   Turn to their tribe•   Ask questions/post status on Facebook•   Use location-bas...
CONNECT AND ENGAGE WITH A SOCIAL JOURNALIST
How to connect with media when journalists go social/ real-time reporting
How to connect with media when journalists go social/ real-time reporting
How to connect with media when journalists go social/ real-time reporting
How to connect with media when journalists go social/ real-time reporting
How to connect with media when journalists go social/ real-time reporting
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How to connect with media when journalists go social/ real-time reporting

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The journalist goes social – what does it mean for PR-communicators?
In this presentation, I'll show some real/practical examples of real-time journalism and how it affects the work for both PR communicator and journalists. And will the new playground actually help close the gap between the two parties so they will be able to connect and network? Presentation by @charlotteulvros, CMCO Mynewsdesk

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  • So how can this look like – and in practise – engagement in practsie – this on broadcast CNN just opened up a FB mag…http://www.youtube.com/watch?v=L5raKX7DjpU&feature=related
  • Transcript of "How to connect with media when journalists go social/ real-time reporting"

    1. 1. THE JOURNALIST GOES SOCIALPresentation by @charlotteulvros, CMCO Mynewsdesk
    2. 2. http://www.youtube.com/watch?v=LRlKol4Usxw
    3. 3. DIGITAL FIRST - A GROWING TREND”Embrace an ’open’digital philosophy inwhich it embracedcontributions frombeyond the ranks ofits own journalists…”Guardian editor-in-chief, Alan Rusbridger
    4. 4. ANYONE CAN BE A JOURNALIST…CAN THEY?
    5. 5. SOME SOURCES MORE IMPORTANT THAN OTHERS MOST VALUABLE SOCIAL MEDIA INFORMATION SOURCES Twitter is seen to provide the single most valuable insight for published stories, followed by blogs and two of the major social networking sites, facebook and LinkedIn Social media sources that provide most valuable information – Top 3 mentions Twitter 28% Blogs (various) 18% facebook 17% LinkedIn 16% Message Boards (various) 4% twitter Blogs facebook LinkedIn News sites 3% (%) (%) (%) (%) Google (including Alerts) 2% North America 29 19 21 16 Xing 1% UK 30 18 13 17 RSS Feeds 1% Mainland 22 16 19 16 YouTube 1% Europe Q. Which social media sources provide you with the most valuable information for your work? 9 Base: All business journalists (1,082), North America (248), UK (524), Mainland Europe (251)
    6. 6. MEET THE SOCIAL JOURNALIST http://www.youtube.com/watch?v=Rg7I5mUs0 Nw
    7. 7. NEEDS TO BUILD A TRIBE
    8. 8. FOR TRIBAL SUCCESS – JOURNALISTS NEED TOENGAGE!• Listen• Personable Ask your audience:• Give to get ”Here’s what we know and what we• Invite people to converse don’t know. What do• Collaborate/crowdsource you know?”• Share story in social media• Story never ends• Share behind the scene
    9. 9. http://www.youtube.com/watch?v=Jc8TQppzORE&feature=youtu.be&hd=1
    10. 10. ”Creating your own persona inthe social web improves yourand your organization’snewsgathering abilities. ”- James Jordan, senior news editor Newscore
    11. 11. THE JOURNALIST’S SOCIAL PERSONA YOU • Position R • • • • • Past work history Beat/ area of coverage Earlier work How to contact you Something personablePhoto courtesy of anonymityact1 via Flickr
    12. 12. THIS IS WHERE THEY FIND SOCIAL SOURCES• Turn to their tribe• Ask questions/post status on Facebook• Use location-based services to find eye witnesses• Memorial pages, on Facebook and MySpace• Search Youtube for citizen-video• Twitter and Facebook “localize” international stories• Follow trending local topics on Twitter• Digital newsrooms with social upload/ search
    13. 13. CONNECT AND ENGAGE WITH A SOCIAL JOURNALIST

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