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How to become a social journalist and find news in the cloud
 

How to become a social journalist and find news in the cloud

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Mynewsdesk Takes Your News to the Cloud ...

Mynewsdesk Takes Your News to the Cloud

To find stories and news in the “cloud”, using the web as part of their work, is what defines the social journalist’s role. With Mynewsdesk, journalists can choose how and when they want to receive press information. On top of that, they can decide what information they want – thus receiving relevant material on their own terms.

There can be such a thing as “too much” information. But by simplifying and adding structure to the hunt for a story, journalists can benefit from the possibilities the social web offers. In this presentation, you will learn more on how journalists can use social networks as an effective tool.

Speakers:
Charlotte Ulvros (CMO), Jonathan Bean (COO) & Carl Jacobsson (Country Manager), Mynewsdesk

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    How to become a social journalist and find news in the cloud How to become a social journalist and find news in the cloud Presentation Transcript

    • The SOCIAL JOURNALIST
      Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson
    • http://www.youtube.com/watch?v=Jc8TQppzORE&feature=youtu.be&hd=1
    • The conceptof Social news
    • Sources vs. stories
    • Anyonecan be a journalist…canthey?
    • Somesourcesmoreimportantthanothers
    • The Social journalist
    • To succeedyouneedtobuildyourtribe
    • For tribalsuccess – youneedtoengage!
      Listen
      Personable
      Giveto get
      Invitepeopletoconverse
      Collaborate/crowdsource
      Story never ends
      Sharebehind the scene
      Ask youraudience:
      ”Here’swhatweknow and whatwedon’tknow. Whatdo youknow?”
    • ”Creating yourown persona in the social web improvesyour and yourorganization’snewsgatheringabilities. ”
      • James Jordan, senior news editor Newscore
    • Your social persona
      YOUR
      Position
      Pastworkhistory
      Beat/ area ofcoverage
      Earlierwork
      Howtocontactyou
      Somethingpersonable
      Photo courtesyof anonymityact1 via Flickr
    • SOME Tips: howtofindand filter social sources
    • SOME Tips: howtofindsocial sources
      Turntoyourtribe
      Ask questions/post status on Facebook
      Uselocation-based services tofindeyewitnesses
      Memorial pages, on Facebookand MySpace
      SearchYoutube for citizen-video
      Twitter and Facebook“localize” international stories
      Followtrendinglocaltopicson Twitter
      Findsourcesdirectly by monitor lists ofinteresst – not just #-tags.
    • social media newsrooms
    • This is how YOU do it for real - persona
    • This is mynewsdesk
      Mynewsdesk Norway opened inOslo - spring of 2010
      A part of Norwegian media group NHST since 2008
      Also offices in Stockholm, Gothenberg, Malmo, Copenhagen, Helsinki, London and Singapore
      1 million visitors per month
      Over 23,000 sources distributed over 25, 000 content items per month
      3,600 social media newsrooms hosted by Mynewsdesk