How to become a social journalist and find news in the cloud

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Mynewsdesk Takes Your News to the Cloud …

Mynewsdesk Takes Your News to the Cloud

To find stories and news in the “cloud”, using the web as part of their work, is what defines the social journalist’s role. With Mynewsdesk, journalists can choose how and when they want to receive press information. On top of that, they can decide what information they want – thus receiving relevant material on their own terms.

There can be such a thing as “too much” information. But by simplifying and adding structure to the hunt for a story, journalists can benefit from the possibilities the social web offers. In this presentation, you will learn more on how journalists can use social networks as an effective tool.

Speakers:
Charlotte Ulvros (CMO), Jonathan Bean (COO) & Carl Jacobsson (Country Manager), Mynewsdesk

More in: Technology , Business
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  • 1. The SOCIAL JOURNALIST
    Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson
  • 2. http://www.youtube.com/watch?v=Jc8TQppzORE&feature=youtu.be&hd=1
  • 3. The conceptof Social news
  • 4. Sources vs. stories
  • 5. Anyonecan be a journalist…canthey?
  • 6. Somesourcesmoreimportantthanothers
  • 7. The Social journalist
  • 8. To succeedyouneedtobuildyourtribe
  • 9.
  • 10. For tribalsuccess – youneedtoengage!
    Listen
    Personable
    Giveto get
    Invitepeopletoconverse
    Collaborate/crowdsource
    Story never ends
    Sharebehind the scene
    Ask youraudience:
    ”Here’swhatweknow and whatwedon’tknow. Whatdo youknow?”
  • 11. ”Creating yourown persona in the social web improvesyour and yourorganization’snewsgatheringabilities. ”
    • James Jordan, senior news editor Newscore
  • Your social persona
    YOUR
    Position
    Pastworkhistory
    Beat/ area ofcoverage
    Earlierwork
    Howtocontactyou
    Somethingpersonable
    Photo courtesyof anonymityact1 via Flickr
  • 12. SOME Tips: howtofindand filter social sources
  • 13. SOME Tips: howtofindsocial sources
    Turntoyourtribe
    Ask questions/post status on Facebook
    Uselocation-based services tofindeyewitnesses
    Memorial pages, on Facebookand MySpace
    SearchYoutube for citizen-video
    Twitter and Facebook“localize” international stories
    Followtrendinglocaltopicson Twitter
    Findsourcesdirectly by monitor lists ofinteresst – not just #-tags.
  • 14. social media newsrooms
  • 15. This is how YOU do it for real - persona
  • 16. This is mynewsdesk
    Mynewsdesk Norway opened inOslo - spring of 2010
    A part of Norwegian media group NHST since 2008
    Also offices in Stockholm, Gothenberg, Malmo, Copenhagen, Helsinki, London and Singapore
    1 million visitors per month
    Over 23,000 sources distributed over 25, 000 content items per month
    3,600 social media newsrooms hosted by Mynewsdesk