The SOCIAL JOURNALIST <br />Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson<br />
The conceptof Social news<br />
Sources vs. stories<br />
Anyonecan be a journalist…canthey?<br />
Somesourcesmoreimportantthanothers<br />
The Social journalist<br />
To succeedyouneedtobuildyourtribe<br />
For tribalsuccess – youneedtoengage!<br />Listen<br />Personable<br />Giveto get <br />Invitepeopletoconverse<br />Collabo...
”Creating yourown persona in the social web improvesyour and yourorganization’snewsgatheringabilities. ”<br /><ul><li>Jame...
SOME Tips: howtofindand filter social sources<br />
SOME Tips: howtofindsocial sources<br />Turntoyourtribe<br />Ask questions/post status on Facebook<br />Uselocation-based ...
social media newsrooms<br />
This is how YOU do it for real - persona <br />
This is mynewsdesk<br />Mynewsdesk Norway opened inOslo - spring of 2010<br />A part of Norwegian media group NHST since 2...
How to become a social journalist and find news in the cloud
How to become a social journalist and find news in the cloud
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How to become a social journalist and find news in the cloud

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Mynewsdesk Takes Your News to the Cloud

To find stories and news in the “cloud”, using the web as part of their work, is what defines the social journalist’s role. With Mynewsdesk, journalists can choose how and when they want to receive press information. On top of that, they can decide what information they want – thus receiving relevant material on their own terms.

There can be such a thing as “too much” information. But by simplifying and adding structure to the hunt for a story, journalists can benefit from the possibilities the social web offers. In this presentation, you will learn more on how journalists can use social networks as an effective tool.

Speakers:
Charlotte Ulvros (CMO), Jonathan Bean (COO) & Carl Jacobsson (Country Manager), Mynewsdesk

Published in: Technology, Business
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Transcript of "How to become a social journalist and find news in the cloud"

  1. 1. The SOCIAL JOURNALIST <br />Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson<br />
  2. 2. http://www.youtube.com/watch?v=Jc8TQppzORE&feature=youtu.be&hd=1<br />
  3. 3. The conceptof Social news<br />
  4. 4. Sources vs. stories<br />
  5. 5. Anyonecan be a journalist…canthey?<br />
  6. 6. Somesourcesmoreimportantthanothers<br />
  7. 7. The Social journalist<br />
  8. 8. To succeedyouneedtobuildyourtribe<br />
  9. 9.
  10. 10. For tribalsuccess – youneedtoengage!<br />Listen<br />Personable<br />Giveto get <br />Invitepeopletoconverse<br />Collaborate/crowdsource<br />Story never ends<br />Sharebehind the scene<br />Ask youraudience: <br />”Here’swhatweknow and whatwedon’tknow. Whatdo youknow?”<br />
  11. 11. ”Creating yourown persona in the social web improvesyour and yourorganization’snewsgatheringabilities. ”<br /><ul><li>James Jordan, senior news editor Newscore</li></li></ul><li>Your social persona <br />YOUR<br />Position <br />Pastworkhistory<br />Beat/ area ofcoverage<br />Earlierwork<br />Howtocontactyou<br />Somethingpersonable<br />Photo courtesyof anonymityact1 via Flickr<br />
  12. 12. SOME Tips: howtofindand filter social sources<br />
  13. 13. SOME Tips: howtofindsocial sources<br />Turntoyourtribe<br />Ask questions/post status on Facebook<br />Uselocation-based services tofindeyewitnesses<br />Memorial pages, on Facebookand MySpace<br />SearchYoutube for citizen-video <br />Twitter and Facebook“localize” international stories<br />Followtrendinglocaltopicson Twitter<br />Findsourcesdirectly by monitor lists ofinteresst – not just #-tags. <br />
  14. 14. social media newsrooms<br />
  15. 15. This is how YOU do it for real - persona <br />
  16. 16. This is mynewsdesk<br />Mynewsdesk Norway opened inOslo - spring of 2010<br />A part of Norwegian media group NHST since 2008<br />Also offices in Stockholm, Gothenberg, Malmo, Copenhagen, Helsinki, London and Singapore<br />1 million visitors per month<br />Over 23,000 sources distributed over 25, 000 content items per month<br />3,600 social media newsrooms hosted by Mynewsdesk<br />

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