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Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
Get your customers hooked with Content Marketing
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Get your customers hooked with Content Marketing

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Get your customers hooked with Content Marketing - Pär Lagerström talked to IHM Business School about Content Marketing.

Get your customers hooked with Content Marketing - Pär Lagerström talked to IHM Business School about Content Marketing.

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  • Explain the difference
  • Someusefulquestionsto start with:How is my contentbeinggenerated?Who is generating my content?Am I usingmultiple formats?Am I making my contentaccessible?Am I making my contenteasytoview?Am I making my contenteasytouse and share?
  • YOU CONTENT IS ONLY AS STRONG / USEUL AS THE PEOPLE THAT SURROUND ITWHAT ARE YOU DOING TO CREATE AND ENGAGE WITH YOU GANGCONTENT ECONOMY / LINK ECONOMY / NETWORK ECONOMY – JEFF JARVIS
  • There are 20 types hereCompanies over 1000 employees 9 tactics- Companies less than 10 employees average of 6
  • Transcript

    • 1. Get yourcustomershookedwithContentMarketing<br />Presentation at IHM, Stockholm by @parlagerstrom<br />CU revised June, 2011<br />
    • 2. What? <br />”Contentmarketing is a marketing techniqueofcreating and distributing relevant and valuablecontenttoattract, acquire, and engage a clearlydefined and understoodtargetaudience - with the objectiveofdriving profitable customer action.”<br />
    • 3. Content DRIVES DECISION MAKING!<br />
    • 4. …and Content is opportunity<br />Where Content is working<br />
    • 5. Content - Owned, Paid and Earned<br />
    • 6. The new model of content consumption <br />We are now dealing with educated buyers<br />Word of Mouth has become Word of Mouse<br />Source: Content is critical in social media marketing | Search Engine Marketing News<br />
    • 7. Youare in for the long ride<br />
    • 8. ”<br />”<br />”The currency in social media is value, and thatvalue is created by producing and sharingvaluablecontent.”<br />
    • 9. MOVING FOM BRAND TO SOCIAL CONTENT<br />
    • 10. The Platforms and The Challenges<br />Source: www.market0.com, Junta42, Content marketing Institute and Marketing profs<br />
    • 11. ?<br />Contentstrategy?<br />HOW IS MY CONTENT:<br />GENERATED? PRODUCED? MULTIPLIED? ACCESSIBLE? EASY TO VIEW? EASY TO USE AND SHARE?<br />
    • 12. The OLD WORLD:THE COMMUNICATOR AS the Teacher<br />
    • 13. THE NEW WORLD: all in the playground - Who’s in Your Gang?<br />
    • 14. The contentchallenge:- creation- EngagemenT<br />
    • 15. Content Tactics- some statistics<br />Source: www.market0.com, Junta42, Content marketing Institute and Marketing profs<br />
    • 16. Who? <br />Produce your content?<br />
    • 17. Crowdsourcing and Curating content<br />
    • 18. Storiesarekey<br />
    • 19. Whattypeofcontent is there? <br />Comments<br />Blogpost<br />Tweets<br />Photos<br />Illustrations<br />Video<br />Podcasts<br />Webinars<br />eBooks<br />
    • 20. What is my engagementstrategy?<br />
    • 21. Through your Mynewsdesk newsroom - In 1o minutes you CAN…<br />50 MILLION PEOPLE <br />PUBLISH BLOG <br />490 MILLION PEOPLE <br />50 MILLION PEOPLE <br />200 MILLION PEOPLE <br />600 MILLION PEOPLE <br />
    • 22.
    • 23. In detail - Will it blend? <br />
    • 24. Ourownexample – howmynewsdeskwork<br />Our ”Contenthub”<br />
    • 25. Ourblogs<br />How?<br />3 weekly (guest or ”knowledge”, product feature, Fridayfun)<br />Editorialcalender<br />Verycarefulwith SEO, tags and categorization<br />Somenumbers<br />Doubled the amountofreads in 2010<br />20-25% ofvisitorswrites the blogurl or has it as a favorite. <br />Links from Twitter, Facebook and LInkedIngenerates 10% ofblogtrafic. <br />The visitorreads in average 1:30 minutes. <br />
    • 26. our social media newsrooms<br />7 newsrooms!<br />Small as largepieceofnews gets published – doesn’thaveto be a press release. <br />Wereach media, butalsootherinfluencers like customers, bloggers and ownstaff. <br />Transparant – all staffcan be found in newsrooms.<br />SEO – youfinduseverywherewhensearching. <br />All content is uploadedautomaticallytoour social media platform = saves time. <br />

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