Someusefulquestionsto start with:How is my contentbeinggenerated?Who is generating my content?Am I usingmultiple formats?Am I making my contentaccessible?Am I making my contenteasytoview?Am I making my contenteasytouse and share?
YOU CONTENT IS ONLY AS STRONG / USEUL AS THE PEOPLE THAT SURROUND ITWHAT ARE YOU DOING TO CREATE AND ENGAGE WITH YOU GANGCONTENT ECONOMY / LINK ECONOMY / NETWORK ECONOMY – JEFF JARVIS
There are 20 types hereCompanies over 1000 employees 9 tactics- Companies less than 10 employees average of 6
Transcript of "Get your customers hooked with Content Marketing"
Get yourcustomershookedwithContentMarketing<br />Presentation at IHM, Stockholm by @parlagerstrom<br />CU revised June, 2011<br />
What? <br />”Contentmarketing is a marketing techniqueofcreating and distributing relevant and valuablecontenttoattract, acquire, and engage a clearlydefined and understoodtargetaudience - with the objectiveofdriving profitable customer action.”<br />
The new model of content consumption <br />We are now dealing with educated buyers<br />Word of Mouth has become Word of Mouse<br />Source: Content is critical in social media marketing | Search Engine Marketing News<br />
Through your Mynewsdesk newsroom - In 1o minutes you CAN…<br />50 MILLION PEOPLE <br />PUBLISH BLOG <br />490 MILLION PEOPLE <br />50 MILLION PEOPLE <br />200 MILLION PEOPLE <br />600 MILLION PEOPLE <br />
Ourblogs<br />How?<br />3 weekly (guest or ”knowledge”, product feature, Fridayfun)<br />Editorialcalender<br />Verycarefulwith SEO, tags and categorization<br />Somenumbers<br />Doubled the amountofreads in 2010<br />20-25% ofvisitorswrites the blogurl or has it as a favorite. <br />Links from Twitter, Facebook and LInkedIngenerates 10% ofblogtrafic. <br />The visitorreads in average 1:30 minutes. <br />
our social media newsrooms<br />7 newsrooms!<br />Small as largepieceofnews gets published – doesn’thaveto be a press release. <br />Wereach media, butalsootherinfluencers like customers, bloggers and ownstaff. <br />Transparant – all staffcan be found in newsrooms.<br />SEO – youfinduseverywherewhensearching. <br />All content is uploadedautomaticallytoour social media platform = saves time. <br />