Get yourcustomershookedwithContentMarketing Presentation at IHM, Stockholm by @parlagerstrom CU revised June, 2011
What? ”Contentmarketing is a marketing techniqueofcreating and distributing relevant and valuablecontenttoattract, acquire, and engage a clearlydefined and understoodtargetaudience - with the objectiveofdriving profitable customer action.”
The new model of content consumption We are now dealing with educated buyers Word of Mouth has become Word of Mouse Source: Content is critical in social media marketing | Search Engine Marketing News
Ourblogs How? 3 weekly (guest or ”knowledge”, product feature, Fridayfun) Editorialcalender Verycarefulwith SEO, tags and categorization Somenumbers Doubled the amountofreads in 2010 20-25% ofvisitorswrites the blogurl or has it as a favorite. Links from Twitter, Facebook and LInkedIngenerates 10% ofblogtrafic. The visitorreads in average 1:30 minutes.
our social media newsrooms 7 newsrooms! Small as largepieceofnews gets published – doesn’thaveto be a press release. Wereach media, butalsootherinfluencers like customers, bloggers and ownstaff. Transparant – all staffcan be found in newsrooms. SEO – youfinduseverywherewhensearching. All content is uploadedautomaticallytoour social media platform = saves time.