JobScout Media Kit

Media Kit

jobscoutWhat is jobscout?jobscout, available in beta release at myjobscout.org, is anintegrated web and mobile platform designed to help get Californiansback to work by teaching jobseekers the digital literacy skills theyneed to ﬁnd a job.Through the use of game design, jobscout teaches basic digitalliteracy skills by: • Engaging users in self-paced online activities that focus on teaching Internet use skills; • Assisting users in mastering these skills in order to apply online for a job; and • Enabling users to network on and oﬄine.jobscout: Gets California back to work through social gaming.

jobscoutTeaching Internet skills + social gaming + ﬁnding jobs = jobscout

jobscoutWhat is jobscout?jobscout uniquely addresses the problem of unemployment inCalifornia by teaching users the Internet skills needed to successfullysearch for a job.The jobscout platform uses interactive lessons and games to developthese skills in a scalable, cost-effective way. jobscout aims to:• Help users access online resources for job searching;• Help users interact with each other during the process;• Help users fill out job applications online;• Help users find a job; and• Help users develop skills to use throughout their career.Unemployed Californians who want to gain basic Internet skillstraining finally have a tool to meet their needs: jobscout.

jobscoutThe Platform

jobscoutSocial Gaming to Incentivize & Create aUseful, Educational Experience Badges Awarded for Completion of Lessons The completion of each lesson results in earning a badge. Users have the ability to compare their earned badges with other users through the social network. The Badge Den allows users to see what badges they have earned right when they login. Characters Used to Personalize the Experience Three characters are oﬀered to encourage users and personalize the jobscout experience. For those who ﬁnd characters to be a distraction, users can elect to have a character free experience. Characters appear at the completion of lessons and can be chosen as an avatar for the social network.

jobscoutSocial Gaming to Incentivize & Create aUseful, Educational Experience Games Used to Reinforce Lesson Content jobscout uses simple games like word jumbles, picture ID and ﬁll in the blanks to reinforce content learned during lessons.

jobscoutJobScout Addresses Key IssuesUnemploymentUnemployment remained at 11% in California during Q1 of 2012, and2,031,400 people are without a job. Despite recent dips, unemploymentremains a critical problem that calls for new solutions.Digital DivideCalifornia is known the world over for Silicon Valley and its revolutionarytechnology, yet 1 out of every 5 Californians lacks the digital skillsnecessary for today’s market demands.In today’s economy, digital literacy is an essential skill for ﬁnding a job.jobscout seeks to bridge the gap between digital non-natives and ﬁndingemployment.

jobscoutJobScout Bridges California’s Digital Dividejobscout is designed speciﬁcally for those disenfranchised by the digitaldivide. Through the use of gaming elements, jobscout creates a safe andaccessible entry point for users unfamiliar with the Internet. jobscoutengages users through the use of gaming elements and motivates themto cultivate new skills by awarding badges.jobscout is a game changer for the 1 in 5 Californians who do not knowhow to use the Internet by creating a space online that meets their needs.

jobscout Where is it being piloted? jobscout is being piloted in 6 California library jurisdictions: County of Los Angeles Public Library, Imperial County Library, San Jose Public Library, Santa Clara County Library, Santa Cruz Public Libraries and Yolo County Library. This encompasses 180 branch locations where users can get access and support. We are working closely with librarians, users and other stakeholders to solicit feedback and keep jobscout up-to-date. jobscout takes its cues from user feedback.jobscout - Market - Product - Business Model - Competitors - Our Value - Financial Model - Funding - Game Plan - Team - Approach

jobscoutSnapshot of Pilot JurisdictionsSan JosePopulation: 945,942 (33% Latino, 32% Asian, 29% white, 3% black)Unemployment: 9.1%Santa CruzPopulation: 211,183 (20% Latino, 4% Asian, 70% white, 1% black)Unemployment: 10.6%Yolo CountyPopulation: 145,381 (24% Latino, 15% Asian, 53% white, 3% black)Unemployment: 12.2%Los AngelesPopulation: 3,342,252 (56% Latino, 14% Asian, 20% white, 8% black)Unemployment: 11.5%Santa Clara CountyPopulation: 1,781,642 (27% Latino, 32% Asian, 47% white, 3% black)Unemployment: 9%Imperial CountyPopulation: 174,528 (80% Latino, 2% Asian, 59% white, 3% black)Unemployment: 27%

jobscoutThe JobScout ExperienceTo learn broad subjects like “Internet Savvy” and “Finding WorkOnline,” users take lessons that test knowledge and reward successthrough eye-catching badges.A jobscout user accumulates badges as she progresses throughlessons that teach digital literacy in order to find a job online.Games and interactive features keep users engaged while they learnto use a search engine, set up an email account, use social networks,build an online resume, find job listings and prepare for interviews.jobscout’s social network allows users to connect with each otheronline, leading to offline collaboration.jobscout also boasts a custom resume builder and built-in job searchfunctionality, allowing the user access to the full job search experiencewithout leaving the jobscout site.

jobscoutFundingjobscout will create revenue through three different means:1) Recruiting library clients and customizing the platform to thespecific branch or library jurisdiction’s needs;2) Seeking non-profit foundation and government grant support togrow the jobscout platform and provide affiliated offeringsaddressing civic and health information needs; and3) Providing embedded advertising and sponsorship opportunitieswithin the platform for companies, both through the content andgames provided to users and through other applications and utilitiesprovided on the website, such as its custom social network for itsusers.What is unique is the diversity of funding streams available coupledwith the fact that jobscout is targeting an audience that has neverbefore been targeted online as the platform may be their first entrypoint to Internet use.

jobscout What People Are Saying JobScout named digital literacy “best practice.” Net Literacy “JobScout will serve as California’s foray into tackling digital literacy in the State of California.” The Huﬃngton Post “[JobScout] is a great idea. Simple to use and not hard to work with.” Santa Cruz Sentinel“JobScout cuts through the "confusing maze of career training programs" to prepare and empower jobseekers to pursue jobs in the growing science and technology industries.” Gilroy Dispatch “A fantastic new site that is going to put California back to work.” Sacramento Fox 40 “JobScout aims to build skills in a fun, inviting environment.” Employment and Training Reporter

jobscoutApproach The Future - TRAIL: Find Your Path jobscout is the first of several platforms being designed under TRAIL (Technology Resources and Internet Literacy) including: healthscout: Personal healthcare management. civicscout: Focus on civic engagement, community participation, path to citizenship and access to online government services. financescout: Personal finance management & planning.

jobscoutApproach The Future - TRAIL: Discover Your Path The goal of TRAIL is to provide a suite of lifestyle management applications, rooted in a core digital literacy curriculum, and partnered with state, federal and non-proﬁt institutions to provide eﬀective and empowering resolutions to social issues. TRAIL is a venture of REALPOLITECH & the LINK AMERICAS Foundation.

jobscoutContact For media inquiries and information about jobscout in your community, contact Josh Bradley. E: bradley@discovertrail.com For partnership and government aﬀairs questions, contact Stephanie Margossian. E: margossian@discovertrail.com jobscout 101 Townsend Street, Suite 312 San Francisco, CA 94107 T: 415.766.4591

myjobscout.org@myjobscout

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JobScout Media Kit

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