Introducing Social Media Platform for Healthcare Organizations


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Is your social media strategy sending your healthcare consumers to other social media web sites or to your web site?

It is time to have your own health social media solution. Our platform can be branded, integrated and hosted along with your web site. It augments your online patient engagement (patient portal). It works as a powerful world of mouth marketing platform for your providers.

It is an innovative and unique solution platform for your healthcare social media strategy.

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Introducing Social Media Platform for Healthcare Organizations

  1. 1. Introducing<br />An on-line community support portal <br />An innovative social media platform <br />for your Hospital or Health Network<br />
  2. 2. Social Media is much more than Fan Pages and Tweets for Healthcare Consumers and Providers<br /><ul><li>88% American adults access internet for health information online
  3. 3. 60% say internet influenced a decision to manage a health condition
  4. 4. Consumers of healthcare are looking to have their emotional needs supported as well
  5. 5. 31% among US caregivers are family members
  6. 6. Social networking site usage grew 88% among Internet users aged 50-64
  7. 7. Social Media is #1 activity on the web
  8. 8. 51% patients think that doctors who are open to online health tools are likely to make better care decisions
  9. 9. 58% of adults trust solutions from providers to manage their health information
  10. 10. 25% of search results for world’s largest 20 brands are links to user generated content through their interactions on the web
  11. 11. A trend for providers to competitively distinguish themselves
  12. 12. Social media strategy is a major brand builder</li></ul>* Source and references from “Top Ten Things You Need to Know About Engaging Patients”, April 2011 iHT²<br />
  13. 13. Use of Social Media and Networking is a growing trend for patients to address healthcare needs for themselves or for their loved ones<br />Patient Engagement is driven through addressing the needs to <br />manage disease conditions and providing community support<br />
  14. 14. Are you really engaging the patients and families, or <br />driving them away from your web site?<br />Community Support<br /><ul><li>To connect with somebody who has similar condition, go to:
  15. 15. Facebook
  16. 16. Twitter
  17. 17. Patients Like Me
  18. 18. Etc.
  19. 19. To seek or provide health support, go to:
  20. 20. Care Pages
  21. 21. Caring Bridge
  22. 22. Etc.
  23. 23. To learn about health condition, go to:
  24. 24. Medline Plus
  25. 25. WebMD
  26. 26. To track your health:
  27. 27. Write notes and maintain yourself
  28. 28. To find health resources, search:
  29. 29. Web</li></ul>Disease Management<br />
  30. 30. Retain all aspects of social media, content and networking within your web site using “Health Social” Platform <br />Hospitals and Health Networks can: <br />Patients can:<br /><ul><li>Track conditions, learn about diseases, and maintain health journal
  31. 31. Find and maintain list of care sources such as doctors, clinical trials, support groups, web links
  32. 32. Build community with other patients within the health organization or friends from Facebook
  33. 33. Share notes, seek and provide guidance within community for disease conditions
  34. 34. Recommend care sources to community
  35. 35. Send e-Cards to admitted friends
  36. 36. Much more…
  37. 37. Integrate heath content
  38. 38. Integrate marketing content such as doctors, clinical trials, support groups
  39. 39. Integrate patient education material and patient surveys
  40. 40. Add community support features to Patient Portal with single sign-on
  41. 41. Meet meaningful use and accountable care regulations by providing a better patient engagement
  42. 42. Increase revenue through word of mouth referrals and viral marketing that can organically happen within online communities
  43. 43. Increase patient satisfaction
  44. 44. Be an innovation leader such as Mayo who recently launched similar solution </li></li></ul><li>Your Hospital’s name goes here<br />
  45. 45. Users can keep track of their information such as health conditions, doctors, resources, health journal and community of friends.<br />Prepare users for <br />health social networking<br />
  46. 46. Users can share their information when seeking or providing health support within their community for a health condition<br />Build a natural mechanism for community referrals<br />
  47. 47. Users can view provider profiles shared by the community, see activity summary, add to their lists for future engagement.<br />Enable community activity<br />to your provider profiles<br />
  48. 48. Users can view a provider’s HealthSocial profile from your web site, add to their lists at HealthSocial<br />Enable HealthSocial Bookmarking directly from your web site<br />
  49. 49. Users will be able to see and search for much more information about you, without leaving HealthSocial<br />Create profiles from scratch or integrate with your existing data sources <br />
  50. 50. View the summary of visits and community activity around your doctors, services and profiles<br />Track HealthSocial usage<br />
  51. 51. Contract us<br />for a demo <br /><br />800.670.0695<br />