Social Media Tips, Success Stories &
Strategy for the Automotive Industry
Hosted by:
Korenne Richardson & Liz Presson
Overview
Wednesday, November 24, 2010
1. Introduction
2. Industry Stats
3. Industry News
4. Industry Events
5. Client Succ...
Social will be like air
Industry Stats
Wednesday, November 24, 2010
Source: http://weblogs.hitwise.com/heather-dougherty/2...
Social will be like air
Industry Stats
Wednesday, November 24, 2010
Don’t focus on the negative
Source: http://www.allface...
Social will be like air
Industry News
Wednesday, November 24, 2010
You Name It!
Source: http://www.facebook.com/fordmustan...
Social will be like air
Industry News
Wednesday, November 24, 2010
Want $500? Check-in!
Source: http://www.clickz.com/clic...
Social will be like air
Industry News
Wednesday, November 24, 2010
Meet whrrl’s Holiday Deals Society
Source: http://whrrl...
Social will be like air
Industry News
Wednesday, November 24, 2010
Youtube’s TrueView Coming Soon
Source: http://www.socia...
Social will be like air
Industry News
Wednesday, November 24, 2010
Happy Grouponicus!
Source: http://www.groupon.com/washi...
Social will be like air
Industry News
Wednesday, November 24, 2010
KLM Airlines wants to personalize your flight
Source: ht...
Social will be like air
Industry News
Wednesday, November 24, 2010
Meet Fashion Click,
the new fashion social network
Sour...
Social will be like air
Industry News
Wednesday, November 24, 2010
Take Reading Social
Source: http://www.readwriteweb.com...
Social will be like air
Industry News
Wednesday, November 24, 2010
SCVNGR links with Coke
Source: http://www.readwriteweb....
Social will be like air
Industry News
Wednesday, November 24, 2010
HauteLook brings the sample sale to Facebook
Source: ht...
t
Industry Events
Wednesday, November 24, 2010
Social Gaming Summit
Source: http://www.mediabistro.com/socialgamingsummit/...
t
Industry Events
Wednesday, November 24, 2010
Digital Privacy Forum
Source: http://www.mediabistro.com/digitalprivacyforu...
Industry Events
Wednesday, November 24, 2010
What’s Happening in the
Auto Industry?
2011 NADA
Convention & Expo
San Franci...
Social will be like air
Success Stories
Wednesday, November 24, 2010
Customer Service Done Right
Source:http://mashable.co...
Success Stories
Wednesday, November 24, 2010
Follow-Up with your social
interactions with customers
Tips & Tricks
Wednesday, November 24, 2010
A Youtube Channel Done Right
Tips & Tricks
Wednesday, November 24, 2010
Managing your Twitter list
Source: http://socialmediatoday.com/mikebrown-brainz...
Any Questions? Open Discussion
Wednesday, November 24, 2010
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Bootcamp nov 24

  1. 1. Social Media Tips, Success Stories & Strategy for the Automotive Industry Hosted by: Korenne Richardson & Liz Presson
  2. 2. Overview Wednesday, November 24, 2010 1. Introduction 2. Industry Stats 3. Industry News 4. Industry Events 5. Client Success Stories 6. Tips and Tricks
  3. 3. Social will be like air Industry Stats Wednesday, November 24, 2010 Source: http://weblogs.hitwise.com/heather-dougherty/2010/11/facebookcom_generates_nearly_1_1.html Facebook generates 1 in 4 page views in US Nearly 1 in 4 page views in the US took place on Facebook for the week ending November 13, 2010. The market share of page views for Facebook was 24.27% last week, 3.8x the volume of the 2nd ranked websiteYoutube with 6.39%.
  4. 4. Social will be like air Industry Stats Wednesday, November 24, 2010 Don’t focus on the negative Source: http://www.allfacebook.com/study-4-things-you-must-do-to-build-your-brand-on-facebook-2010-11 The reputational risk of social media is lower than you think. Don’t make your main focus on managing the negative. Just 5% of all comments are negative.
  5. 5. Social will be like air Industry News Wednesday, November 24, 2010 You Name It! Source: http://www.facebook.com/fordmustang Ford invited its Facebook fans to submit their ideas for the best name describing the Ford MustangV6 Performance Package (the package includes features like 19-inch wheels and upgrades to the breaking system). The prize? A two-year lease on the new 2012 Ford Mustang complete with the performance package bearing the name you selected. “We’re utilizing the power of social media to not only talk about what a fantastic package this is, but to also let Mustang fans across the country share a piece of it,” said Brian McClary, Ford social and emerging media specialist
  6. 6. Social will be like air Industry News Wednesday, November 24, 2010 Want $500? Check-in! Source: http://www.clickz.com/clickz/news/1899472/holiday-check-report-usd500-foursquare-giveaways + Sports Authority will give away $500 gift cards to 20 randomly selected people who use Foursquare to check in on Black Friday. Participants are required to publish the check-in on Twitter to have a chance to win. "I think there's more of a compelling case for the shopper when there are 20 of these things at a great [reward], and they have a real shot to win. It's not like trying to win the lottery," said Peter Thulson, e-commerce analyst for Sports Authority
  7. 7. Social will be like air Industry News Wednesday, November 24, 2010 Meet whrrl’s Holiday Deals Society Source: http://whrrl.com/?wref=society_show_txt whrrl’s Holiday Deals Society is designed to be a community board of user recommendations for retail shopping during the busy holiday season.
  8. 8. Social will be like air Industry News Wednesday, November 24, 2010 Youtube’s TrueView Coming Soon Source: http://www.socialtimes.com/2010/11/skip-youtube-ads/ YouTube gears up to launch a new type of ad called TrueView, which will give users a choice of 3 different ads or the option to watch no ads at all.
  9. 9. Social will be like air Industry News Wednesday, November 24, 2010 Happy Grouponicus! Source: http://www.groupon.com/washington-dc/holiday-gifts For the holidays, Groupon is offering great holiday discounts for social shoppers with Grouponicus.
  10. 10. Social will be like air Industry News Wednesday, November 24, 2010 KLM Airlines wants to personalize your flight Source: http://www.socialtimes.com/2010/11/klm-airlines-uses-your-facebook-account-to-personalize-gifts-for-your-flight/ Using data that is freely and publicly available through links to their passengers’ FourSquare accounts – such as Facebook profile information,Twitter accounts and LinkedIn pages – KLM is surprising passengers with a completely unique and personalized gift when they fly with the airline. “We surprised Ewald at the gate before he had to leave for a congres in Caïro.The congres was all about social media and ’searching for new connections’.We thought it would be an appropiate idea to give him a cinema ticket so he can visitThe Social Network movie.”
  11. 11. Social will be like air Industry News Wednesday, November 24, 2010 Meet Fashion Click, the new fashion social network Source: http://techcrunch.com/2010/11/22/conde-nast-adds-a-street-style-fashion-platform-with-teen-vogues-fashion-click/ Fashion Click platform allows fashionistas to contribute looks and descriptions of what they are wearing as they post to their own blogs.The platform’s algorithm identifies the more influential bloggers creating fashion looks and showcases content based upon posts most likely to be viewed.
  12. 12. Social will be like air Industry News Wednesday, November 24, 2010 Take Reading Social Source: http://www.readwriteweb.com/archives/new_social_e-reading_platform_allows_real-time_dis.php Describing itself as "part online bookstore, part social network," and "the world's first truly social e-reading platform," Copia has launched a platform for real-time book discussions, right from the pages of the text.
  13. 13. Social will be like air Industry News Wednesday, November 24, 2010 SCVNGR links with Coke Source: http://www.readwriteweb.com/archives/location-based_cola_wars_pepsi_partners_with_fours.php For this partnership, a set of "Coke Secret Formula Challenges" will give SCVNGR users the ability to win mall gift cards and Coke merchandise.
  14. 14. Social will be like air Industry News Wednesday, November 24, 2010 HauteLook brings the sample sale to Facebook Source: http://www.allfacebook.com/hautelook-brings-online-sample-sales-to-facebook-2010-11 Fans who “like”  HauteLook’s Facebook fan page can browse sales ranging from 50 to 70% off a new “shop” tab. Of course, after making a purchase you can then share it on your wall, which will advertise your purchase to anyone in your social network.
  15. 15. t Industry Events Wednesday, November 24, 2010 Social Gaming Summit Source: http://www.mediabistro.com/socialgamingsummit/2010/12/?c=sgbpst The summit will focus on strategies for building, monetizing, and growing social games. Social Gaming Summit unites leaders in free-to-play games, social networking, and payments infrastructure for a full day of panels and talks.
  16. 16. t Industry Events Wednesday, November 24, 2010 Digital Privacy Forum Source: http://www.mediabistro.com/digitalprivacyforum/ Mediabistro, Social Times and AllFacebook present a one-day event about the importance of managing information, user expectations, and potential government interaction in the hotly debated field of online privacy. Brands like Facebook and Google have been at the forefront of privacy issues, continually adjusting their business models to handle mounting consumer concerns. Creating a secure interactive, transactional environment is critical to a good customer relationship, and the current environment is creating opportunities for businesses to respond with new solutions.
  17. 17. Industry Events Wednesday, November 24, 2010 What’s Happening in the Auto Industry? 2011 NADA Convention & Expo San Francisco on 2/5/2011
  18. 18. Social will be like air Success Stories Wednesday, November 24, 2010 Customer Service Done Right Source:http://mashable.com/2010/11/23/customer-service-award/ Jennifer Hellum’s glass top on her Pottery Barn table shattered in the extreme Arizona heat last summer. When calling the customer service line and the store where she bought the table didn’t get her anywhere, Jennifer Hellum posted photos of the tabletop explosion on Pottery Barn’s Facebook fan page. Within 30 minutes she had a call from a customer relations representative who worked with her to find a new tabletop and reimbursed her for it.
  19. 19. Success Stories Wednesday, November 24, 2010 Follow-Up with your social interactions with customers
  20. 20. Tips & Tricks Wednesday, November 24, 2010 A Youtube Channel Done Right
  21. 21. Tips & Tricks Wednesday, November 24, 2010 Managing your Twitter list Source: http://socialmediatoday.com/mikebrown-brainzooming/240629/16-tactics-building-audience-social-media Follow first & manage your list actively. Follow people in your audience & geographic area first. It’s okay to weed out people who aren’t as active.
  22. 22. Any Questions? Open Discussion Wednesday, November 24, 2010

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