Social Media Tips, Success Stories &Strategy for the Automotive Industry                    Hosted by:         Korenne Ric...
Overview                                                  Wednesday, January 26, 2011                                     ...
Overview                      Wednesday, January 26, 2011 1. Introduction 2. Industry Stats 3. Industry News 4. Industry E...
Industry Stats  Social will be like air                                            Wednesday, January 26, 2011            ...
Industry Stats  Social will be like air                                                   Wednesday, January 26, 2011  Soc...
Industry Stats  Social will be like air                               Wednesday, January 26, 2011                 Foursqua...
Industry News Social will be like air                                       Wednesday, January 26, 2011      Polyvore’s so...
Industry News Social will be like air                                          Wednesday, January 26, 2011        Could yo...
Industry News    Social will be like air                                                    Wednesday, January 26, 2011   ...
Industry News Social will be like air                 Wednesday, January 26, 2011         Experience Sundance from Youtube...
Industry News  Social will be like air                                                                        Wednesday, J...
Industry News Social will be like air                                                         Wednesday, January 26, 2011 ...
Industry News Social will be like air                           Wednesday, January 26, 2011                JetBlue launche...
Industry News Social will be like air                                                   Wednesday, January 26, 2011       ...
Industry News Social will be like air                                    Wednesday, January 26, 2011 Intel asks, How do yo...
Industry News  Social will be like air                                       Wednesday, January 26, 2011                Ta...
Industry News  Social will be like air                                                                       Wednesday, Ja...
Industry News Social will be like air                     Wednesday, January 26, 2011         DonQ takes social to many le...
Industry News   Social will be like air                                                               Wednesday, January 2...
Industry Events  Social will be like air                            Wednesday, January 26, 2011           Social media mak...
Industry Events                                                                      Wednesday, January 26, 2011          ...
Industry Events                                            Wednesday, January 26, 2011                  What’s Happening i...
Success Stories  Social will be like air                       Wednesday, January 26, 2011                  Rackspace gets...
Success Stories                                                                                         Wednesday, January...
Success Stories                                                                                                         We...
Tips & Tricks                                                  Wednesday, January 26, 2011                 Listening never...
Tips & Tricks                                                   Wednesday, January 26, 2011                    Results tak...
Any Questions? Open Discussion        Wednesday, January 26, 2011
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Bootcamp jan 26

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Bootcamp jan 26

  1. 1. Social Media Tips, Success Stories &Strategy for the Automotive Industry Hosted by: Korenne Richardson & Liz Presson
  2. 2. Overview Wednesday, January 26, 2011 What about me?! This webinar only discusses social media, not the GOSO platform. Feel free to email liz@goso.com to schedule a live demo. A platform tour is also available on www.goso.com
  3. 3. Overview Wednesday, January 26, 2011 1. Introduction 2. Industry Stats 3. Industry News 4. Industry Events 5. Success Stories 6. Tips and Tricks
  4. 4. Industry Stats Social will be like air Wednesday, January 26, 2011 When is the convo happening? Source: http://socialfresh.com/how-to-use-the-data-behind-facebook-status-updates/
  5. 5. Industry Stats Social will be like air Wednesday, January 26, 2011 Social networks capture more ad spendingMarketers will spend $3.08 billion to advertise on social networking sites this year. That’s a 55% increase over the $1.99 billion U.S. advertisers reportedly spent on social networking sites in 2010. Source: http://mashable.com/2011/01/18/emarketer-social-network-ad-spending/
  6. 6. Industry Stats Social will be like air Wednesday, January 26, 2011 Foursquare grew 3400% The infographic highlights, among other things: 381,576,30 checkins were made in 2010. A checkin has been made in every single country in the world, plus space. Food venues were the most popular checkin category in 2010; campuses were the least. MTV, Bravo, the History Channel, Zagat and VH1 were the most popular brand pages. Source: http://foursquare.com/2010infographic
  7. 7. Industry News Social will be like air Wednesday, January 26, 2011 Polyvore’s social design community to find next top stylist To celebrate the launch of Rebecca Minkoffs new Dee clutch in stores March 2011, Polyvore users are invited to style the clutch with Rebecca Minkoff clothing. The winner be flown to NYC to style Minkoff’s runway show at Fashion Week. Source: http://www.polyvore.com/cgi/contest.show?id=239753&type=details
  8. 8. Industry News Social will be like air Wednesday, January 26, 2011 Could you live in a Macy’s window? Downy & Macy’s are teaming up for a stunt in which comedian Mike Birbiglia will be living & sleeping in a window display at Macy’s for a week and recording his feelings on Facebook. The program is promoting a “Clean Sheet Week” challenge for Ultra Downy April Fresh & Macy’s sheets, which are being marketed together. Starting Monday, Birbiglia will be living in the window at Macy’s flagship store on 34th Street in New York City. Birbiglia will offer a “Daily Video Confessional” on Facebook where he’ll share his feelings about living in the Macy’s window & he’ll crowdsource questions. Source: http://mashable.com/2011/01/21/macys-birbiglia/
  9. 9. Industry News Social will be like air Wednesday, January 26, 2011 Youtube streams the #SOTUYouTube has just announced that they will not only be streaming the 2011 State of the Union Address live but will also be interviewing President Obama a couple of days after his address on January 27.  They are turning to viewers to find out which question you want answers to.  Viewers are invited to submit questions on YouTube and Twitter and Obama will answer the most popular questions. Source: http://www.youtube.com/worldview
  10. 10. Industry News Social will be like air Wednesday, January 26, 2011 Experience Sundance from Youtube You can check out a collection of past and present Sundance short films from home in the Youtube Screening Room. Films will be added to the YouTube Screening room over the next few weeks. The first week’s installment includes a number of new 2011 Sundance films from up-and- coming directors.  Source: http://www.youtube.com/ytscreeningroom
  11. 11. Industry News Social will be like air Wednesday, January 26, 2011 FEMA opening social media channel FEMA will be creating a new position titled “Geospatial Information Officer.” This new position will be in charge of organizing the efforts of assistance through social media. “One of our assumptions has been that when there’s a big disaster, we lose all communications, we lose all wireless. Haiti was sort of a validation that that’s no longer the case. We can adjust much quicker if we can figure out how to have this two-way conversation and if we can look at the public as a resource. The public is putting out better situational awareness than many of our own agencies can.” - Craig Fugate Source: http://blog.fema.gov/2011/01/social-media-emergency-management.html
  12. 12. Industry News Social will be like air Wednesday, January 26, 2011 Boston University amps up social emphasis BUniverse, a Web video library of BU-related content, was launched in April 2010. Anyone connected to the university -- students, faculty, alumni and staff -- can upload videos to the site, and can share those videos elsewhere on the web. What is the most important lesson you have learned on Twitter? “Listen, listen, listen. This goes hand-in-hand with talking about yourself less and talking with your followers more. Our followers dont necessarily want to hear about how great BU is all the time -- they want to hear about whats going on both on campus and in Boston, and they want to know that were listening as well.” Source: http://voices.washingtonpost.com/campus-overload/2011/01/this_is_the_second_in.html
  13. 13. Industry News Social will be like air Wednesday, January 26, 2011 JetBlue launches Go Places JetBlue Airways is launching "Go Places" on Facebook, an application that rewards customers with TrueBlue points and special discounts. This is the first of many customer-driven promotions that JetBlue has planned for 2011 on Facebook Places. For each check-in at an official JetBlue airport location via Facebook Places, 25 TrueBlue points will be awarded. Customers who tag a friend they are traveling with will also unlock a special badge. Source: http://www.facebook.com/JetBlue
  14. 14. Industry News Social will be like air Wednesday, January 26, 2011 Meet Facebook’s “Sponsored Stories” Facebook is rolling out Sponsored Stories, a new ad format that turns your friends’ actions into promoted content. Sponsored Stories is “a way for marketers to sponsor activities that happen throughout the News Feed.” - Facebook Product Marketing Lead Jim Squires Companies can choose to take certain user actions — such as checkins or actions within Facebook apps — and feature them in the column on the right side of the News Feed. Source: http://mashable.com/2011/01/25/facebook-sponsored-stories/
  15. 15. Industry News Social will be like air Wednesday, January 26, 2011 Intel asks, How do you live your Visual Life? Intel debuted its Visual Life campaign for the launch of its Second Generation Intel Core Processor family at this year’s CES. Visual Life encourages consumers to share their experiences through film and photos, while Intel also produced a series of short films featuring inspirational social personalities. Their Facebook page, 24/7 Creative is designed to be a forum for artists, designers, musicians and anyone who supports a more creative world. Source: http://www.youtube.com/user/channelintel
  16. 16. Industry News Social will be like air Wednesday, January 26, 2011 Target’s social media slip-up Target’s Twitter account generally places a great deal of emphasis on interaction.This frustrated customer wrote an open letter on his blog to Target for failing to respond to his Twitter question. Source: http://www.joemanna.com/blog/open-letter-to-target/
  17. 17. Industry News Social will be like air Wednesday, January 26, 2011 Twitter tests self-serve platform Twitter has begun testing a self-serve ad platform with advertisers and agencies it plans to roll out in the first half of this year. The self-serve platform lets advertisers create two types of campaigns: Promoted Tweets, which encourage users to engage with the tweet; and Promoted Accounts, which aims to increase the number of followers for an account. Twitters self-serve platform requires the advertiser to enter a name, and date andtime to run the campaign. It also asks for "interests" and "search keywords," as well as a maximum bid and daily budget. The self-serve platform also integrates analytics tools that allow advertisers to determine return on investment (ROI). Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143626&nid=123028
  18. 18. Industry News Social will be like air Wednesday, January 26, 2011 DonQ takes social to many levels DonQ has teamed up with several social websites to create unique challenges in 9 different categories. One selected Master of each challenge will be rewarded with an awesome party for 25 of their closest friends to celebrate the creation of each sites unique rum. Master all 9, complete the the final challenge, and you could become the ultimate Master of All Skills with the opportunity to witness how DonQ is made by their master distiller in Ponce, Puerto Rico. Source: http://donq.com/masterofallskills/
  19. 19. Industry News Social will be like air Wednesday, January 26, 2011 Starbucks makes gifting easy Starbucks is rolling out Starbucks Card eGift, a new way to digitally purchase and send Starbucks Cards to friends.With eGifts, available today, anyone can send a customized digital Starbucks Gift Card via e-mail or Facebook.Users can also pull in friends from Facebook, sort by birthday, make advance purchases for auto-delivery on specified dates and send cards via e-mail or Facebook. “The e-gifting experience is tailored to the brand’s enormous Facebook community, which has demanded additional ways to send Starbucks gifts.” - Ryan Records, director of Starbucks Card Source: https://www.starbucks.com/card
  20. 20. Industry Events Social will be like air Wednesday, January 26, 2011 Social media makes the #SOTU We are a nation of Google & Facebook. In America, innovation doesn’t just change our lives. It’s how we make a living. Source: http://mashable.com/2011/01/25/obama-facebook-google/
  21. 21. Industry Events Wednesday, January 26, 2011 DLD Conference is on!With 40 panels and keynotes, speakers will discuss the effects of digitization on society, culture, the economy, and life. Invited are about 800 creatives and masterminds from media, society, technology and art. It is a melting pot of ideas, experiences and inspirations as well as an initial point for new partnerships, investments and business development. Source: http://www.dld-conference.com/
  22. 22. Industry Events Wednesday, January 26, 2011 What’s Happening in the Auto Industry?
  23. 23. Success Stories Social will be like air Wednesday, January 26, 2011 Rackspace gets it right Rackspace’s Twitter account places an emphasis on customer service. Their transparency increases customer confidence and improves their brand reputation. It’s not all complaints. There’s follow-up tweets and positive customer testimonials. Source: twitter.com/rackspace
  24. 24. Success Stories Wednesday, January 26, 2011 Tasti D-Lite rocks geolocation Tasti D-Lite reported a 36% bump in sales with help from its Foursquare TastiRewards program. It also mixed things up by installing iPads, or Tastipads if you like, to provide product information and allowing users to check-in for reward points and sign up for “new flavor” promotional alerts to be sent to their smartphone.From their company website:“Register your Tasti TreatCard® online and opt-in to enable your account to update your Facebook and Twitterstatus on your behalf or automatically check you in on Foursquare every time you make a qualifying purchase at a participating Tasti D-Lite center.You’ll earn 1 point per purchase for each social network connection you set up.The secure interfaces provided by Facebook, Twitter and Foursquare allow the myTasti.com application to post messages on your behalf without storing your personal account information.” Source: http://www.tastidlite.com/index.php/Home/Be-Social.html
  25. 25. Success Stories Wednesday, January 26, 2011 Dior’s video saga increases site visits Dior produced the Lady Dior Saga to publicize the launch of its Lady Dior Bag. Dior used a series of 4 short, high quality movies, starring Marion Cotillard and selected blogs and Twitter to spread the word, as well as a contest, allowing people to discover clues on partner sites.  The film was referenced on 1 million sites worldwide and Dior sites saw as many visits in a month as they usually see in 6 months. Source: http://thenextweb.com/socialmedia/2011/01/13/the-next-generation-of-retail-is-here-and-brands-are-stepping-up-their-game-are-you/
  26. 26. Tips & Tricks Wednesday, January 26, 2011 Listening never ceases. Social media begins with listening to others. Listening helps identify trends and keeps you strongly connected to customers. Being competitive in todays business environment requires truly understanding the voice of your customers and then acting upon what youve learned.
  27. 27. Tips & Tricks Wednesday, January 26, 2011 Results take time. Prepare to commit staff and financial resources to social media if you want to see results - there are no shortcuts to glory, Templeton says. "Success in social media takes time to produce, but the results are even greater when your customers are involved each step of the way."
  28. 28. Any Questions? Open Discussion Wednesday, January 26, 2011

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