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Bootcamp dec 8 Presentation Transcript

  • 1. Social Media Tips, Success Stories &Strategy for the Automotive Industry Hosted by: Korenne Richardson & Liz Presson
  • 2. Overview Wednesday, December 8, 2010 1. Introduction 2. Industry Stats 3. Industry News 4. Industry Events 5. Client Success Stories 6. Tips and Tricks
  • 3. Industry Stats Social will be like air Wednesday, December 8, 2010 Did it work? Starting December 1 - World AIDS Day - the worlds most followed celebrity tweeters sacrificed their digital lives to help save millions of real lives affected by HIV/AIDS in Africa and India. That meant no Twitter or Facebook updates from any of them. As of today, the campaign raised $1,000,479. Source: http://buylife.org/
  • 4. Industry Stats Social will be like air Wednesday, December 8, 2010 @DellOutlet rides Twitter to the bank Dell claims to have generated a total of $6.5 million in revenue from their Twitter presence, where they have more than 1.5 million followers on their @DellOutlet account. “Listening to our customers has always been at the heart of what we do. Dell’s heritage of direct customer connections and online leadership are the seeds of our drive to be a social media success.” - Kerry Bridge, head of digital media communications at Dell Source: http://mashable.com/2009/12/08/dell-twitter-sales/
  • 5. Industry Stats Social will be like air Wednesday, December 8, 2010 Intel reports steady Facebook growth through interaction Intel reports 10% to 15% monthly organic Facebook fan growth on average, which is considered the highest organic growth you can get. They now have over 250K fans (over 90% of which were acquired organically).“We consistently monitor and listen to the conversations on the web, trying to address as much of the questions and issues as we can. It is important for us to have presence onsocial networking sites where our customers can engage in a dialogue with us and get a 1:1 attention.” - Ekaterina Walter, Intel social media strategist Source: http://mashable.com/2010/12/07/social-media-business-success/
  • 6. Industry News Social will be like air Wednesday, December 8, 2010 The Case of the Bad Google Review Recently, the NYT exposed an online merchant that used poor Google Reviews to advance his website’s search engine optimization. Due to large public outcry, Google quickly introduced a change so that merchants with bad reputations would lose rankings in its system. We cannot reveal the details of our solution—the underlying signals, data sources, and how we combined them to improve our rankings—beyond what we’ve already said.We can say with reasonable confidence that being bad to customers is bad for business on Google. - Amit Singhal, Google Fellow Source: http://googleblog.blogspot.com/2010/12/being-bad-to-your-customers-is-bad-for.html
  • 7. Industry News Social will be like air Wednesday, December 8, 2010 The Great Tumblr Crash of 2010 Planned maintenance on Tumblr accidentally crashed a critical database cluster. This interruption in service caused a huge problem for avid users. Tumblr responded appropriately with posts on their blog & Twitter, addressing the issue. Source: http://staff.tumblr.com/
  • 8. Industry News Social will be like air Wednesday, December 8, 2010 Get Your Car Back...using Twitter Seattle Police have taken to Twitter to seek help in finding stolen vehicles. Source: http://twitter.com/getyourcarback
  • 9. Industry News Social will be like air Wednesday, December 8, 2010 Facebook profiles change again Facebook profiles now have a new look designed to provide more of a visual snapshot into your life, discover common interests, and highlight meaningful relationships. Source: http://www.facebook.com/about/profile/
  • 10. Industry News Social will be like air Wednesday, December 8, 2010 Groupon stands on its own Groupon rejected Google’s offer for purchase. Source: http://techcrunch.com/2010/12/06/groupon-groupon/
  • 11. Industry News Social will be like air Wednesday, December 8, 2010 Facebook & Twitter positively affect SEO Bing and Google both confirmed that links shared on Facebook and Twitter will affect SEO ranking. Google revealed that it uses Author Authority to gage the SEO ranking of sites, using Twitter users’ “author quality” to make the calculation. And Bing has a similar measurement called “Social Authority”. Source: http://www.socialtimes.com/2010/12/facebook-and-twitter-affect-seo-confirmed-by-google-and-bing/
  • 12. Industry News Social will be like air Wednesday, December 8, 2010 Meet thefancy Thefancy connects users to things, people and brands on the web and in real life. How? It allows users to save objects on the web in a personal collection. So, you can grab an “Add to Fancy” bookmarklet to clip or tag objects of interest as you browse. The collection you build becomes a photo collage of things that other users can follow to save items that interest them. “The next wave of commerce is going to be less about the current Google keyword paradigm and more about social and presence. Social means discovering things that are of interest to other people and presence means discovering things that are physically near me.” - founder Joseph Einhorn Source: http://www.thefancy.com/masthead
  • 13. Industry News Social will be like air Wednesday, December 8, 2010 Yelp check-in offers are live! When someone checks into a business on Yelp, they can now take advantage of check-in offers. This new feature within the business owner dashboard allows a business owner to choose how to reward customers with a coupon or special. It provides a measurable way to reward your most loyal customers while attracting new ones. Source: http://officialblog.yelp.com/2010/11/just-in-time-for-black-friday-check-in-offers.html
  • 14. Industry Events Wednesday, December 8, 2010 t Nissan CEO gives keynote for Le Web During his keynote at the LeWeb conference in Paris, Carlos Ghosn explained that, “cars have stopped being perceived as symbols of modernity.” He stated that the electric car is the breakthrough that will bring the motor vehicle into the modern age. Ghosn also believes that the world needs a mass-produceable, affordable and zero- emission pure electric car that can help relieve us of the environmental and energy issues that plague our world. He was quick to promote the Nissan Leaf, the company’s compact battery electric car that he says is already sold out in Japan for 2011. Source: http://mashable.com/2010/12/08/nissan-car-modern/
  • 15. Industry Events Wednesday, December 8, 2010 What’s Happening in the Auto Industry? 2011 NADA Convention & Expo San Francisco on 2/5/2011
  • 16. Success Stories Social will be like air Wednesday, December 8, 2010 Remember to use call to action statements to prompt discussion
  • 17. Success Stories Wednesday, December 8, 2010 Don’t forget about Twitter as a source of testimonials
  • 18. Tips & Tricks Wednesday, December 8, 2010 Involve your followers in your charitable efforts 30% of adults say they will donate money to charity rather than purchase some gifts this holiday season: 4 in 5 adults say they appreciate it when people make a donation to a charity rather than purchasing a gift for them 3 in 4 adults say they would volunteer their time to charity as a gift if they thought others would value this type of responsible giving. Source: http://www.ketchum.com/research
  • 19. Tips & Tricks Wednesday, December 8, 2010 Grab a Flip!Here are some great video ideas for your new Flip: • quick showroom walk-through • employee of the week profiles • day in the life of your dealership • clips of dealership events • walk-through of a typical service appointment - an oil change and show the standard procedures • videos specifically for first time car buyers like how does financing work • special/interesting features of new models that have come to the showroom • positive customer testimonials at time of delivery or after a test drive • frequently asked questions from customers about vehicles These videos can be very quick (2 -4 minutes long) and are a great way to add personality to your Facebook fan page and Youtube.
  • 20. Any Questions? Open Discussion Wednesday, December 8, 2010