2 Tips for choosing the best blogs to track and benchmark against on MyComMetrics

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View slides, view video, take the baseline for your blog - benchmark and improve performance
HOW TO choose the best blogs to benchmark your own against - compare and improve performance

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2 Tips for choosing the best blogs to track and benchmark against on MyComMetrics

  1. 1. My.ComMetrics.comComMetrics 2 Tips for choosing the best blogs to track on http://My.ComMetrics.com Step 1: Sign up for the 90-day FREE TRIAL http://My.ComMetrics.com Step 1: Sign up: http://howto.commetrics.com/?p=2620 Step 2: Claim your blog: http://howto.commetrics.com/?p=141 Presenter Step 3: Start tracing competitors blogs http://howto.commetrics.com/?p=145 Find the blog post for this video including presentation slides with URLs you can click on here: http://howto.commetrics.com/?p=145 Prof. Urs 2008_06_16 E. Gattiker , Ph.D.
  2. 2. My.ComMetrics the Financial Times describes ComMetrics... „... Good things come in small packages.“ _Who is your presenter? Presenter: Urs E. Gattiker ==> http://info.cytrap.eu//?page_id=114 My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics – CyTRAP Labs. We have delivered social media marketing solutions and monitoring tools for all kinds of organizations, including Financial Times, European Commission, Netjets, Red Cross and ... Ultimately, we help them to improve their customer relationship management, beat their competition, and close more business. 2010_12_20 _Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
  3. 3. My.ComMetrics _An example – reach fans #1 How well are we doing? Challenge We want to do better 2010_11_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  4. 4. My.ComMetrics _An example – reach fans #1 How well are we doing? Challenge We want to do better Strategy: Track blogs from other Champion League competitors (i.e. Europe‘s best soccer clubs play in this yearly competition) 2010_11_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  5. 5. My.ComMetrics _An example – reach fans #1 How well are we doing? Challenge We want to do better Strategy: Track blogs from other Champion League competitors Solution Choosing 5 clubs and their blogs (i.e. clubs similar to our club such as playing in Champions League, large fan base outside home market...) watch the trends 2010_11_10 >Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
  6. 6. My.ComMetrics _My objective is: Have you walk away with a clear understanding how to trace other blogs with the help of our database at My.ComMetrics.com or even better, using this video to add blogs to your dashboard 2010_12_20 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
  7. 7. My.ComMetrics _Tracing other blogs –2 nuggests 1 Which blogs should I trace? 2 How to tell My.ComMetrics.com which blog to trace? http://howto.commetrics.com/?p=145 2010_12_20 >Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
  8. 8. My.ComMetrics _1 Which blogs should I trace? Start with 3 blogs – less but the right mix is critical 1 blog that you admire 1 competitor – large firm 1 competitor – same size of company Compare the above to your own blog 2010_12_20 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  9. 9. My.ComMetrics _2 How to tell My.ComMetrics.com which blogs to trace? Click on Trace Choose category Click on trace this blog - 2010_12_20 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  10. 10. My.ComMetrics _2 How to tell My.ComMetrics.com which blogs to trace? Click on Trace URL - enter Owner – in this case commetrics Click on Trace this blog Category and country is not needed to find the blog 2010_12_20 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  11. 11. My.ComMetrics _2 How to tell My.ComMetrics.com which blogs to trace? Click on Trace URL – enter Owner – in this case commetrics Click on Trace this blog Make sure you add the right category for the blog AND country be accurate, so we can give you better data 2010_12_20 >Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
  12. 12. My.ComMetrics _One last thing – wrap-up – tracing other blogs things 1 Which blogs should I trace? 2 How to tell My.ComMetrics.com which blog to trace? http://howto.commetrics.com/?p=145 view slides, get e-book, further tips & tricks ===> or leave your question as a comment – we get right to it! 2010_12_20 >Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
  13. 13. My.ComMetrics.comComMetrics 2 Tips for choosing the best blogs to track on http://My.ComMetrics.com Step 1: Sign up for the 90-day FREE TRIAL http://My.ComMetrics.com Step 1: Register http://howto.commetrics.com/?p=2620 Step 2: Claim your blog: http://howto.commetrics.com/?page_id=63 Step 3: Start tracing competitors blogs Presented by http://howto.commetrics.com/?page_id=134 Roentgenstrasse 49 Street CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cell info@CyTRAP.eu Google Talk Prof. Urs 2008_06_16 E. Gattiker , Ph.D. www.ComMetrics.com URL

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