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YouTube’s NonProfit Program & the Fundamentals of Video Storytelling
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YouTube’s NonProfit Program & the Fundamentals of Video Storytelling

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Video is a powerful way to communicate your organization’s message, impact and needs. With the help of YouTube, your charity can deliver your message to the world's largest online video …

Video is a powerful way to communicate your organization’s message, impact and needs. With the help of YouTube, your charity can deliver your message to the world's largest online video community.

YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. YouTube provides content and community, providing nonprofits with both a media outlet and a social networking site. Join us for this webinar and learn the fundamentals of video storytelling!

Topics we’ll cover:
- Video storytelling basics
- Tools to help you create compelling videos
- Tips for success
- Examples from the sector

Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps

The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.

Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.

Published in Self Improvement , Technology
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  • 1. YouTube’s NonProfit Program & TheFundamentals of Video Storytelling July 20, 2011 The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
  • 2. Today’s PresenterAmy Huynh Marketing & Communications Coordinator
  • 3. reminders You can hear us, but we can’t hear you Presentation slides will be available on www.mycharityconnects.org/pastwebinars For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  • 4. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
  • 5. AgendaWhy YouTube? YouTube’s Nonprofit Program What To Do Next Video Storytelling Fundamentals About MyCharityConnectsQ&A
  • 6. Why YouTube?• Enormous network: 2 billion views per day worldwide• Spread your message in a new way• Establish authenticity and loyalty• Increase referability
  • 7. 21 million Canadians visit YouTube each monthCanadians watch an average of147 videos each month 18 – 24 year olds watch an average of 244videos monthly(~18.25 hours) Source: comScore, 2010
  • 8. YOUTUBE’S NONPROFIT PROGRAM
  • 9. • www.youtube.com/nonprofits• Make sure you choose Canada in the top-right corner• Read through the program requirements and benefits first to make sure you qualify• Click Apply to begin the application process
  • 10. Program Benefits• Premium branding capabilities and increased uploading capacity• Listing on the Nonprofit channels and the Nonprofit videos pages• Ability to add a Call-to-action overlay on your videos to drive campaigns
  • 11. WHAT TO DO NEXT
  • 12. CUSTOMIZE• Fill out all your details and upload an user pic• Upload a banner to your YouTube Channel• Experiment with the colour scheme (there are pre-set colour themes available)• Play around with the layout – select modules to display
  • 13. http://addicted2webdesign.com/2010/07/image-map- code-for-youtube-partners/
  • 14. UPLOAD EXISTING ASSETS• Populate your YouTube channel with assets you already have: PSAs, campaign videos, intro videos, video contest entries, interviews, press coverage, event videos, etc.• Explore creating Playlists for your videos – a way to categorize/group videos on your channel
  • 15. FAVOURITE SOME VIDEOS• Search YouTube and “favourite” some videos that are relevant to your organization• Favourite videos that other users have made about your org• Great way to show what videos you find compelling and inspirational• Easy way to add content to your channel
  • 16. EXPLORE YOUTUBE FEATURES• Make your videos more interactive and social• Call-to-Action overlay• Linkable annotations
  • 17. STILLERSTRONG
  • 18. Choose A Different Ending by Drop the Weapons
  • 19. http://youtu.be/UxnopxbOdic
  • 20. SHARE & INTEGRATE• When you’re ready, spread the word about your YouTube channel in your e-communications• Add a link to your website, email signature, other social media channels
  • 21. VIDEO STORYTELLINGFUNDAMENTALS
  • 22. plan for success• Determine your video’s goals & target audience• Create storyboards• Write a script – use plain language and short sentences
  • 23. equipment list • Camera • External microphone • Editing software (iMovie, Sony Vegas, Corel VideoStudio, Adobe Premiere Express/Elements) • Tripod • Extra battery
  • 24. editor’s notes• Add titles and overlay text to add context and info• Fonts should be big and bold – use a simple typeface• Build in interactivity• Use transitions to blend clips together• Use royalty free music
  • 25. tips & ideas• Create a series of stories or “webisodes” to keep viewers coming back for more• Respond to current events• Don’t be afraid to reuse content and follow the leader
  • 26. ABOUT MYCHARITYCONNECTS
  • 27. www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past webinar recordings & slides Learning opportunities Events across the country
  • 28. Upcoming Webinars www.mycharityconnects.org/webinars• August 10th – Turn Supporters’ Time into Money through Polling and Surveys with Research for Good (guest: Sean Case, Peanut Labs, Inc.)• August 17th – Orientation for Newly Registered Charities with CanadaHelps• September 14th – Stay Connected: LinkedIn for Nonprofits• September 28th – Content Is Good ... Putting it into Context – that’s how you win (guest: Josh Muirhead, Socialmark Media)• October 12th – #FAIL: Biggest Online Mistakes and How to Avoid Them (guest: Lee Rose, HR Council for the Nonprofit Sector)• October 26th – Social Media Strategy for Beginners
  • 29. Keep in touch! info@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps www.youtube.com/canadahelps