Eric Squair - When Bad Websites Happen to Good Charities: Is Your Website Costing You Donors?
- 1,539 views
The value of a good website can’t be overstated. A recent study showed people are 50% more likely to donate to a cause if they are satisfied with a nonprofit’s website! This session gives an ...
The value of a good website can’t be overstated. A recent study showed people are 50% more likely to donate to a cause if they are satisfied with a nonprofit’s website! This session gives an overview of the website design process: the five stages of a successful redesign, mistakes to avoid when redesigning your site, and questions to ask to make sure you get the site your organization and issue deserves. We will also take a look at usability testing: what it is, why it’s so important, and how you can begin to improve your online presence right away with some simple usability tests.
Attendees Will Walk Away With:
• How to avoid costly mistakes and create a website that works for your organization.
• How the usability testing process fits into your online work, and why it's so useful for everyone, not just the web team.
• How to conduct a basic usability test - and improve your website - in one morning.
Eric has been helping nonprofits communicate online for more than ten year. His clients include Greenpeace and the Make Poverty History campaign in Canada. He is interested in all aspects of effective online communications and movement building, and is equal parts communicator, techie and campaigner. You can find out more about the how, what and why of his work at http://eric.squair.ca.
- Total Views
- Views on SlideShare
- Embed Views