How Tweet It Is


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You've probably heard of Twitter, but what is it exactly and how can your organization make use of it effectively?

This webinar discusses how Twitter can help you:
- Engage donors and potential donors
- Maintain relationships with supporters
- Keep up with best practices
- Gain/share advice in real-time
- Drive traffic to your website
- And much more!

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How Tweet It Is

  1. 1. October 27, 2010 How Tweet It Is
  2. 2. For the best webinar experience, close all other applications. Reminders Type questions in the Questions Log Turn up your volume You can hear us, but we can’t hear you Presentation slides will be available on Slideshare
  3. 3. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities.
  4. 4. Kirstin Beardsley Marketing & Communications Manager Today’s Presenter
  5. 5. Webinar Agenda 1. What is Twitter? 2. Decoding Twitter Lingo 3. What Can Twitter be Used For? 4. Creating a Profile that Gets Noticed 5. Twitter Tips 6. Q & A
  7. 7. What is Twitter? Twitter = Instant Messaging + Blogging Source:
  8. 8. Features of Twitter • It’s built for speed • It’s simple to use • It’s public • It has private messaging capability
  9. 9. So…what does Twitter look like? Let’s take a look!
  11. 11. Tweet An individual message on Twitter with 140 characters or less @username • This is your name on Twitter • Usernames on Twitter are displayed with an @ symbol before them, like so: @canadahelps • Your Twitter profile page is:
  12. 12. Follow/Following To follow somebody is to subscribe to their tweets Followers People who have chosen to follow your tweets Unfollow/Unfollowing People that you have chosen to stop following Direct Message (DM) A private message on Twitter. DMs can only be exchanged if you’re following each other.
  13. 13. @Mentions A mention is any Twitter update that contains @username in the body of the tweet @Reply An @reply is any Twitter update that begins with @username (Home) Timeline Your home timeline is a long stream showing all Tweets from those you have chosen to follow on Twitter. Newest messages are at the top.
  14. 14. Lists • Organize your followers into groupings • Lists can be followed
  15. 15. Retweet (RT) To repost a valuable tweet by somebody else on Twitter and give them credit The original tweet:
  16. 16. Old-Style Retweet • Copying the tweet and adding RT to the front of it New-style Retweet • Click the Retweet link below the tweet • With this method, the tweet cannot be edited and comments cannot be added
  17. 17. Hashtag • The # symbol followed by a term • A way of categorizing all the posts on a topic, event, group, etc. Some tweets with the hashtag #ncwk from
  18. 18. Tweetup An offline meet up with Twitter friends Favourites Tweets that you have “starred” (bookmarked). A way to organize and save tweets. Trending Topics The most-discussed terms on Twitter at any given moment URL shorteners Used to make long links smaller (since you are limited to 140 characters in a tweet).
  20. 20. Building your brand • Raise awareness of your cause and for your organization • Drive traffic to your website • Build trust, legitimacy and authenticity
  21. 21. Getting News • Keep up-to-date with news from your network or field • Your Twitter feed is a specialized news feed
  22. 22. Gathering support • Gather online and offline support • Tweet opportunities to get involved • Calls to action should be simple and easy
  23. 23. Educating your followers • Educate followers about your cause • Tell people something surprising and interesting about yourself/charity • Provide resources and tips
  24. 24. Adding personality to your organization • Providing supporters with a real human connection within your organization • Don’t be afraid to show who you are as a person • Relate and connect on a personal level
  25. 25. Asking Questions • Get feedback, help and advice in real time • Ask for opinions about your website, latest e-newsletter, new graphics, etc. – people love to help on Twitter! • Brainstorm and share ideas with others
  26. 26. Answering Questions • Give feedback, help and advice in real time • “Customer service” tool • Brainstorm and share ideas with others • Have conversations and build relationships
  27. 27. Showing Appreciation • Thank and RT your supporters & their initiatives on your behalf • Promote others that tell your story • Support your supporters!
  28. 28. Promoting a Fundraising Campaign/Event • Invite your followers to your events and fundraisers • Provide campaign status reports • Use to tweet photos from events instantly! • Ask for donations and link to your donation page
  29. 29. Listening & Monitoring • Listen to what is being said about your organization, cause, event, etc. • Conversations are already taking place online about your organization • Valuable to listen to the discussions & respond accordingly
  30. 30. Providing updates and information • The majority of your posts should not be one-way • Remember: Twitter is NOT an RSS feed • Make sure your tweets have value
  32. 32. Figuring out your Twitter Personality Organization with Personality Pure Organization Brand Pure Personal Account Employee with Organization Association
  33. 33. Choose the right @username. • Limited to 20 characters • Options: • Your charity’s name (i.e. CharityName) • Your name + charity name (i.e. KellyAtCharityName) • Make sure it’s easily recognizable
  34. 34. Fill in your full name. • If your @username is simply the name of your organization, make it known there is someone behind your account • Remember: people want to talk to people
  35. 35. Customize your page. • Customized Twitter background • Add more information about your organization • Add some visual appeal
  36. 36. Start Tweeting! • Post some tweets • First tweet suggestions: • Say hello. Tell people what made you decide to join Twitter • First impressions of Twitter • Interesting fact about your charity • Show some of your personality
  37. 37. Finding Followers • Start by following people you know (friends, sponsors, community partners, supporters, volunteers, etc.) • Follow us at • Being in the right niche will make it easy for you to build a community • Check out the “Who to follow” suggestions
  38. 38. TWITTER TIPS
  39. 39. Find the balance between conversation and promotion. • Don’t only tweet your own content • Twitter is not a place to simply push out your own messages and agenda • Inspire conversation, ask questions, answer questions, share resources
  40. 40. Don’t be afraid to follow your followers. • If you’re not following people, it’s one-sided relationship • If you are not following someone, they cannot direct message you • You don’t have to follow everyone that follows you – check out their profile and see if they are appropriate
  41. 41. Make use of the “Favorites” feature. • Save memorable and important tweets • People often check what types of tweets you’ve “favourited” before deciding to follow you
  42. 42. Say thank you! • If you’re nice and polite on Twitter, people will notice and remember!
  43. 43. Save relevant search terms on your Twitter dashboard. • Set up search terms: • Org. name • Campaign • Event • Trending topic • Listen to what is being said about your organization • Respond accordingly (ties into next tip!)
  44. 44. Reply and Retweet. • Take the time to chat with your followers • Check your @ replies and engage fans directly by asking/answering questions • Retweet interesting content T-shirt by
  45. 45. Provide value to your followers. • Don’t spam people! You can run the risk of losing credibility and followers. • Respect the interests of your followers: direct them to interesting and relevant resources, tools, etc. • Be social: connect with others and be helpful.
  46. 46. Twitter is a tool – not a strategy. • It’s a communication & engagement channel • Important to have the basics covered (website, donation processing, email marketing, etc.) • Remember to integrate Twitter with other social media networks you are a part of
  47. 47. Set up a schedule for yourself. • Make it part of your routine • Devote a set amount of time per day to tweet, retweet, follow, reply!
  48. 48. Keep Tweeting • Not enough to just create your profile • Success requires meaningful and ongoing participation
  49. 49. Stay organized! • Consider using a Twitter “dashboard” application to help maintain your Twitter account • Easily monitor, interact, retweet, sort, categorizing, follow trends, create lists, search and much more!
  51. 51. Free online resources • Information about technology • Video demonstrations • More webinars • Past webinar recordings • Learning opportunities • Events Next Webinar “SEO, SEM and Analytics for NonProfits” PRESENTED BY MARK FARMER NOVEMBER 10 1PM – 2PM (Eastern Time)
  52. 52. Question and Answer You can hear us, but we can’t hear you Ask questions here Ask away!
  53. 53. Thank you for attending! Webinar slides and recording will be up on: Check out for resources! Questions, feedback, comments? Email us at:
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