Katya Andresen - The Happy Circle and the Sea Monkey - The Truth about Why People Give
by CanadaHelps / MyCharityConnects on Jun 07, 2011
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New research into how people think and why they donate provides a host of insights for fundraisers and non-profit marketers. Learn what the latest findings about human thinking, feeling and decision m...
New research into how people think and why they donate provides a host of insights for fundraisers and non-profit marketers. Learn what the latest findings about human thinking, feeling and decision making tell us about generosity and the art and science of inspiring it.
Takeaways:
- Learn the science behind what influences human decision-making processes
- Explore numerous scientific studies that underscore why emotion rules, values matter, tangibility is key, and donors just want to feel happy among others
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