Top Ten Social Media Mistakes

Top Ten Social Media Mistakes December 2, 2009

Reminders You can hear us, but we can’t hear you Type questions in the Questions Box Presentation slides will be available on Slideshare Turn up your volume For the best webinar experience, close all other applications. For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Today’s Presenter • Kirstin Beardsley Marketing and Communications Coordinator For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

CanadaHelps.org What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

TOP TEN MISTAKES TO AVOID For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Website Not Updated • Your website is your home base • Make it usable and make clear calls to action • No website? Use a blog and keep it updated For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Not Having A Plan • Social media can be confusing and time consuming without a plan • Risk losing sight of your strategic goals and objectives For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Not Letting Go • We’ve been taught to be protective • Can’t stop it, so co-opt it • Trust your messaging and keep it consistent For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Overexposure By Trying Too Many Things • Being in too many places makes it hard to manage your time • Too much exposure dilutes your image For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Expecting Immediate Results • Social media won’t magically solve your problems • Successful results are cumulative and they take time and effort For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Not Engaging Online • It’s not about you, it’s about your audience • Don’t just broadcast; listen • Ask questions and incite participation For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Not Responding to Negative (But Constructive) Feedback • A missed opportunity for dialogue • Ignore abusive posts (and delete them) • Discuss, don’t argue For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Faking Passion • Using generic (or automatic) responses • Fake passion is noticeable, be authentic • Tell your story and be transparent For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Spamming < • Shouldn’t be done at all • Risk being ignored and mistrusted • Give value, not advertisements For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Forgetting Your Brand • Maintain your reputation and image • Provide value to your audience For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

BONUS MISTAKES For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Treating Online Donors Like an ATM Machine < • Can strain relationship with donor and cause donor fatigue • Donors are people too, show appreciation • Makes connections, not transactions For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Using Only Social Media • Have a balanced marketing strategy • Need to supplement, not replace For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

TIPS For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Show Who You Are! • Helps personalize your presence • Makes you more “approachable” online • Also makes you human, therefore prone to mistakes For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Expect to Make Mistakes and Respond Quickly • Make sure you learn the lessons • It’s part of experimentation • Take too much time and you may miss a great opportunity to connect and correct For audio, turn on your speakers, or Call 516-453-0014, code 116-21-4367

Learn From Others • Pay attention to how other organizations (not just nonprofits) have handled mistakes • Learn from them to avoid the same mistakes For audio, turn on your speakers, or Call 516-453-0014, code 116-21-4367

Promote Across Your Media • Helps build on your successes • Creates a great base for new initiatives For audio, turn on your speakers, or Call 516-453-0014, code 116-21-4367

Measure Results • Social media is great for feedback • Let’s you know what your supporters like • Many tools for measurement For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

www.givingchallenge.ca • Jam-packed with The CanadaHelps • Information about the Great Canadian Giving Challenge Giving Challenge • Tips • FAQ Tell others to sign up! Challenge ends on December 20 @ Noon (ET) For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

ABOUT MYCHARITYCONNECTS For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

www.mycharityconnects.org Next Webinar • Free online resources “What is • Information about technology CanadaHelps and • Video demonstrations Why Should My • More webinars Charity Register?” • Past webinar recordings • Learning opportunities JANUARY 27, 2010 2PM – 3PM • Events (Eastern Time)

LINKS & RESOURCES For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Links Mentioned ROI – Info in Beth Kanter’s blog: http://beth.typepad.com/ – Tool for measurement: Google Analytics Private Social Network – Ning: http://www.ning.com/ For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Question and Answer You can hear us, but we can’t hear you Ask questions in Questions Log Ask away! For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732

Thank you for attending! Slides will be up on: www.slideshare.net/MyCharityConnects Check out www.mycharityconnects.org for resources! Questions, feedback, comments? Email Carlo at: carlo@canadahelps.org Thanks to:

Top Ten Social Media Mistakes

by CanadaHelps / MyCharityConnects on Dec 02, 2009

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Top Ten Social Media Mistakes — Presentation Transcript