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Top 10 Online Fundraising Mistakes


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There are plenty of resources and case studies out there about telling you how to go about fundraising online, but what are some things you should NOT do? …

There are plenty of resources and case studies out there about telling you how to go about fundraising online, but what are some things you should NOT do?

Websites such as Facebook and Twitter are becoming a primary method of building community, awareness, and funds for non-profit organizations. But to be successful, it must be done right. This webinar will discuss some common online fundraising misstakes that others have made so you can get the online working for your organization!

Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps

Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.

The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.

Published in: Self Improvement
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  • 1. Top 10 OnlineFundraising Mistakes February 23, 2011 The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
  • 2. reminders You can hear us, but we can’t hear you Presentation slides will be available on For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  • 3. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
  • 4. Today’s PresenterKirstin Beardsley Marketing & Communications Manager CanadaHelps
  • 5. Webinar AgendaImportance of online fundraising Top 10 online fundraising mistakes MyCharityConnectsQ&A
  • 7. The biggest mistake of all? Not fundraising online
  • 8. Online giving is growing… 75% of Canadian donors said they would make at least one online transaction in 2010. - Cygnus Applied Research
  • 9. Mistake #1Having the wrong people in charge of your online strategy
  • 10. Put the right people in charge• Those in charge of your communications strategy should lead your online strategy• It’s not about the technology
  • 11. Mistake #2 Not having a plan
  • 12. If you fail to plan, you plan to fail• Incorporate online communications into existing plans• Develop content plans for all channels
  • 13. Mistake #3Not connecting across channels
  • 14. Think multi-channel• Keep messaging and branding consistent across channels• Think of the different ways the public “meets” your organization
  • 15. Mistake #4Not paying attention to usability principles
  • 16. Think like your donors• Make navigation easy• Provide necessary information on all of your online profiles
  • 17. Don’t hideyour calls to action
  • 18. Mistake #5Ignoring the power of peer-to-peer
  • 19. • Peer-to-peer fundraising is even easier online!
  • 20. Your owninitiatives
  • 21. Self- directedfundraising
  • 22. Mistake #6 Out of date content
  • 23. Content Management System• Have an easy way to update your website• Communications and/or fundraising staff (not IT) should be making changes
  • 24. Social Media
  • 25. Mistake #7 No personality
  • 26. People Give to People 
  • 27. Mistake #8Expecting people to find you just because you’re there
  • 28. Search Engine Optimization (SEO) 101 • Well organized content • Clear, well-written content
  • 29. Promote, promote, promote!
  • 30. Mistake #9Not providing value
  • 31. • Why do people want to join your community online?• What value does your website, Facebook Page, Twitter feed provide to them?
  • 32. Mistake #10Failing to track and measure impact
  • 33. Websites• Top content• Traffic source• Change in visitor numbers
  • 34. E-Newsletters & Email Appeals• Open rates • Most popular content• Click rates • Fulfilled calls to action
  • 35. Social Media• Fans, followers• Conversations• Fulfilled calls to action• New connections
  • 37. www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past webinar recordings & slides Learning opportunities Events across the country
  • 38. MyCharityConnects Conference 2011 JUNE 6 – 7 | MaRS Centre, Toronto• Join us for thought-provoking keynotes, practical how-to workshops and plenty of chances to learn from other non- profits about what works online… and what doesn’t.• Proud partner in Net Change week Registration opens March 1!
  • 39. Upcoming Webinars• March 9 – Facebook Basics for Your Organization• March 23 – The Art of Storytelling: 2.0 Edition• April 13 – Blogging Basics• April 27 – Social Media Done Right: 5 Case Studies• May 11 – Spruce up your E-newsletter• May 25 – 10 Tips to Improve Your Website• June 15 – Getting the Most From your MyCharity Account & Reports
  • 40. QUESTIONS You can hear us, but we can’t hear you Type questions in the Questions Log The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
  • 41. Keep in touch!