Top 10 OnlineFundraising Mistakes                  February 23, 2011                     The 2011 MyCharityConnects       ...
reminders You can hear us, but we can’t hear you Presentation slides will be available on  www.mycharityconnects.org/pas...
What is CanadaHelps?  A public charitable foundation that provides accessible and  affordable online technology to both do...
Today’s PresenterKirstin Beardsley  Marketing & Communications Manager  CanadaHelps
Webinar AgendaImportance of online fundraising  Top 10 online fundraising mistakes  MyCharityConnectsQ&A
ONLINE FUNDRAISING TODAY
The biggest mistake of all?  Not fundraising online
Online giving is growing…              75% of Canadian donors              said they would make at              least one ...
Mistake #1Having the wrong people in charge     of your online strategy
Put the right people      in charge• Those in charge of your  communications strategy should  lead your online strategy• I...
Mistake #2 Not having a plan
If you fail to plan,              you plan to fail• Incorporate online communications into  existing plans• Develop conten...
Mistake #3Not connecting across channels
Think multi-channel• Keep messaging and branding consistent  across channels• Think of the different ways the public “meet...
Mistake #4Not paying attention to usability           principles
Think like your donors• Make navigation easy• Provide necessary information on all of your  online profiles
Don’t hideyour calls to  action
Mistake #5Ignoring the power of    peer-to-peer
• Peer-to-peer fundraising is even easier online!
Your owninitiatives
Self-  directedfundraising
Mistake #6 Out of date content
Content      Management        System• Have an easy way to update your website• Communications and/or fundraising staff (n...
Social Media
Mistake #7  No personality
People Give to People 
Mistake #8Expecting people to find you just     because you’re there
Search Engine Optimization        (SEO) 101          • Well organized content          • Clear, well-written            co...
Promote, promote, promote!
Mistake #9Not providing value
• Why do people want to join your community  online?• What value does your website, Facebook  Page, Twitter feed provide t...
Mistake #10Failing to track and measure            impact
Websites• Top content• Traffic source• Change in  visitor numbers
E-Newsletters & Email Appeals• Open rates    • Most popular content• Click rates   • Fulfilled calls to action
Social Media• Fans, followers• Conversations• Fulfilled calls to  action• New connections
ABOUT MYCHARITYCONNECTS
www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past we...
MyCharityConnects Conference 2011               JUNE 6 – 7 | MaRS Centre, Toronto• Join us for thought-provoking keynotes,...
Upcoming Webinars           www.mycharityconnects.org/webinars•   March 9 – Facebook Basics for Your Organization•   March...
QUESTIONS You can hear us, but  we can’t hear you Type questions in the  Questions Log     The 2011 MyCharityConnects   ...
Keep in touch!        info@canadahelps.org    www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects   www.facebo...
Top 10 Online Fundraising Mistakes
Top 10 Online Fundraising Mistakes
Top 10 Online Fundraising Mistakes
Top 10 Online Fundraising Mistakes
Top 10 Online Fundraising Mistakes
Top 10 Online Fundraising Mistakes
Top 10 Online Fundraising Mistakes
Top 10 Online Fundraising Mistakes
Top 10 Online Fundraising Mistakes
Top 10 Online Fundraising Mistakes
Top 10 Online Fundraising Mistakes
Top 10 Online Fundraising Mistakes
Top 10 Online Fundraising Mistakes
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Top 10 Online Fundraising Mistakes

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There are plenty of resources and case studies out there about telling you how to go about fundraising online, but what are some things you should NOT do?

Websites such as Facebook and Twitter are becoming a primary method of building community, awareness, and funds for non-profit organizations. But to be successful, it must be done right. This webinar will discuss some common online fundraising misstakes that others have made so you can get the online working for your organization!

Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps

Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.

The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.

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Top 10 Online Fundraising Mistakes

  1. 1. Top 10 OnlineFundraising Mistakes February 23, 2011 The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
  2. 2. reminders You can hear us, but we can’t hear you Presentation slides will be available on www.mycharityconnects.org/pastwebinars For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  3. 3. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
  4. 4. Today’s PresenterKirstin Beardsley Marketing & Communications Manager CanadaHelps
  5. 5. Webinar AgendaImportance of online fundraising Top 10 online fundraising mistakes MyCharityConnectsQ&A
  6. 6. ONLINE FUNDRAISING TODAY
  7. 7. The biggest mistake of all? Not fundraising online
  8. 8. Online giving is growing… 75% of Canadian donors said they would make at least one online transaction in 2010. - Cygnus Applied Research
  9. 9. Mistake #1Having the wrong people in charge of your online strategy
  10. 10. Put the right people in charge• Those in charge of your communications strategy should lead your online strategy• It’s not about the technology
  11. 11. Mistake #2 Not having a plan
  12. 12. If you fail to plan, you plan to fail• Incorporate online communications into existing plans• Develop content plans for all channels
  13. 13. Mistake #3Not connecting across channels
  14. 14. Think multi-channel• Keep messaging and branding consistent across channels• Think of the different ways the public “meets” your organization
  15. 15. Mistake #4Not paying attention to usability principles
  16. 16. Think like your donors• Make navigation easy• Provide necessary information on all of your online profiles
  17. 17. Don’t hideyour calls to action
  18. 18. Mistake #5Ignoring the power of peer-to-peer
  19. 19. • Peer-to-peer fundraising is even easier online!
  20. 20. Your owninitiatives
  21. 21. Self- directedfundraising
  22. 22. Mistake #6 Out of date content
  23. 23. Content Management System• Have an easy way to update your website• Communications and/or fundraising staff (not IT) should be making changes
  24. 24. Social Media
  25. 25. Mistake #7 No personality
  26. 26. People Give to People 
  27. 27. Mistake #8Expecting people to find you just because you’re there
  28. 28. Search Engine Optimization (SEO) 101 • Well organized content • Clear, well-written content
  29. 29. Promote, promote, promote!
  30. 30. Mistake #9Not providing value
  31. 31. • Why do people want to join your community online?• What value does your website, Facebook Page, Twitter feed provide to them?
  32. 32. Mistake #10Failing to track and measure impact
  33. 33. Websites• Top content• Traffic source• Change in visitor numbers
  34. 34. E-Newsletters & Email Appeals• Open rates • Most popular content• Click rates • Fulfilled calls to action
  35. 35. Social Media• Fans, followers• Conversations• Fulfilled calls to action• New connections
  36. 36. ABOUT MYCHARITYCONNECTS
  37. 37. www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past webinar recordings & slides Learning opportunities Events across the country
  38. 38. MyCharityConnects Conference 2011 JUNE 6 – 7 | MaRS Centre, Toronto• Join us for thought-provoking keynotes, practical how-to workshops and plenty of chances to learn from other non- profits about what works online… and what doesn’t.• Proud partner in Net Change week Registration opens March 1! www.mycharityconnects.org/2011Conference
  39. 39. Upcoming Webinars www.mycharityconnects.org/webinars• March 9 – Facebook Basics for Your Organization• March 23 – The Art of Storytelling: 2.0 Edition• April 13 – Blogging Basics• April 27 – Social Media Done Right: 5 Case Studies• May 11 – Spruce up your E-newsletter• May 25 – 10 Tips to Improve Your Website• June 15 – Getting the Most From your MyCharity Account & Reports
  40. 40. QUESTIONS You can hear us, but we can’t hear you Type questions in the Questions Log The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
  41. 41. Keep in touch! info@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps
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