Top 10 Online Fundraising Mistakes


Published on

There are plenty of resources and case studies out there about telling you how to go about fundraising online, but what are some things you should NOT do?

Websites such as Facebook and Twitter are becoming a primary method of building community, awareness, and funds for non-profit organizations. But to be successful, it must be done right. This webinar will discuss some common online fundraising misstakes that others have made so you can get the online working for your organization!

Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps

Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.

The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.

Published in: Self Improvement
1 Comment
  • Hello my dear
    I am Modester by name good day. i just went to your profile this time true this site ( and i got your detail and your explanation in fact the way you explain your self shows me that you are innocent and maturity and also understand person i decided to have a contact with you so that we can explain to our self each other because God great everyone to make a friend with each other and from that we know that we are from thism planet God great for us ok my dear please try and reach me through my email address ( so that i can send you my picture true your reply we can know each other ok have a nice day and God bless you yours Modester
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Top 10 Online Fundraising Mistakes

  1. 1. Top 10 OnlineFundraising Mistakes February 23, 2011 The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
  2. 2. reminders You can hear us, but we can’t hear you Presentation slides will be available on For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  3. 3. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
  4. 4. Today’s PresenterKirstin Beardsley Marketing & Communications Manager CanadaHelps
  5. 5. Webinar AgendaImportance of online fundraising Top 10 online fundraising mistakes MyCharityConnectsQ&A
  7. 7. The biggest mistake of all? Not fundraising online
  8. 8. Online giving is growing… 75% of Canadian donors said they would make at least one online transaction in 2010. - Cygnus Applied Research
  9. 9. Mistake #1Having the wrong people in charge of your online strategy
  10. 10. Put the right people in charge• Those in charge of your communications strategy should lead your online strategy• It’s not about the technology
  11. 11. Mistake #2 Not having a plan
  12. 12. If you fail to plan, you plan to fail• Incorporate online communications into existing plans• Develop content plans for all channels
  13. 13. Mistake #3Not connecting across channels
  14. 14. Think multi-channel• Keep messaging and branding consistent across channels• Think of the different ways the public “meets” your organization
  15. 15. Mistake #4Not paying attention to usability principles
  16. 16. Think like your donors• Make navigation easy• Provide necessary information on all of your online profiles
  17. 17. Don’t hideyour calls to action
  18. 18. Mistake #5Ignoring the power of peer-to-peer
  19. 19. • Peer-to-peer fundraising is even easier online!
  20. 20. Your owninitiatives
  21. 21. Self- directedfundraising
  22. 22. Mistake #6 Out of date content
  23. 23. Content Management System• Have an easy way to update your website• Communications and/or fundraising staff (not IT) should be making changes
  24. 24. Social Media
  25. 25. Mistake #7 No personality
  26. 26. People Give to People 
  27. 27. Mistake #8Expecting people to find you just because you’re there
  28. 28. Search Engine Optimization (SEO) 101 • Well organized content • Clear, well-written content
  29. 29. Promote, promote, promote!
  30. 30. Mistake #9Not providing value
  31. 31. • Why do people want to join your community online?• What value does your website, Facebook Page, Twitter feed provide to them?
  32. 32. Mistake #10Failing to track and measure impact
  33. 33. Websites• Top content• Traffic source• Change in visitor numbers
  34. 34. E-Newsletters & Email Appeals• Open rates • Most popular content• Click rates • Fulfilled calls to action
  35. 35. Social Media• Fans, followers• Conversations• Fulfilled calls to action• New connections
  37. 37. www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past webinar recordings & slides Learning opportunities Events across the country
  38. 38. MyCharityConnects Conference 2011 JUNE 6 – 7 | MaRS Centre, Toronto• Join us for thought-provoking keynotes, practical how-to workshops and plenty of chances to learn from other non- profits about what works online… and what doesn’t.• Proud partner in Net Change week Registration opens March 1!
  39. 39. Upcoming Webinars• March 9 – Facebook Basics for Your Organization• March 23 – The Art of Storytelling: 2.0 Edition• April 13 – Blogging Basics• April 27 – Social Media Done Right: 5 Case Studies• May 11 – Spruce up your E-newsletter• May 25 – 10 Tips to Improve Your Website• June 15 – Getting the Most From your MyCharity Account & Reports
  40. 40. QUESTIONS You can hear us, but we can’t hear you Type questions in the Questions Log The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
  41. 41. Keep in touch!