• Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

The Value Of Being Online And How To Get Your Board Onside

  • 1,135 views
Published

Recording: http://www.youtube.com/watch?v=4AMgrvPwV3Q …

Recording: http://www.youtube.com/watch?v=4AMgrvPwV3Q

How valuable is it to be online? Join this webinar to find out some of the recent stats we've collected about donor behaviour - stuff that can help you make informed decisions about your online strategy. And we know it's sometimes challenging to convince senior staff and Boards about the value of being online, so we'll give you some speaking points on that too.

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,135
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
18
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Value of Being Online and How to Get Your Board on Board March 24, 2010
  • 2. CanadaHelps.org What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 3. Today’s Presenter Kirstin Beardsley Marketing & Communications Coordinator For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 4. Reminders You can hear us, but we can’t hear you Type questions in the Questions Log Webinar recording and slides will be available on www.mycharityconnects.org Turn up your volume For the best webinar experience, close all other applications. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 5. WHAT YOUR BOARD MIGHT SAY For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 6. “Our organization is based on people-to-people interactions.” #1 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 7. Connecting and communicating online is still people to people and is very much about building community. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 8. Only changes the “how you do”, not “what you do”. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 9. Visible connections Broader reach Community building opportunities For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 10. More opportunities More supporters for peer-to-peer communications = More volunteers More donors For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 11. GivingPages Examples For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 12. “Online fundraising isn’t raising enough money.” #2 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 13. More donors are coming to you online 4% Proportion of all new donors to charities in 2004 who were acquired online 9% Proportion of all new donors to charities in 2008 who were acquired online
  • 14. Online Giving is Outpacing Offline Giving - 5% Charitable giving in 2008 Online giving in 2008 + 30%
  • 15. Online Giving Median (U.S.) 2008 $104 2007 $81 2006 $57 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 16. An online presence isn’t only about $$$. It is a source of information for your donors. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 17. Provides your organization with additional credibility & legitimacy. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 18. Provides a different way to get information to your supporters in a timely way For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 19. Are you doing it right? Successful results are cumulative and they take time and effort. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 20. A visitor who is satisfied with their experience with a nonprofit website is 49% more likely to give than one who was dissatisfied with the overall experience
  • 21. Do you have a Donate Now button? For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 22. “It’s a fad.” #3 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 23. Internet & Social Media Penetration Canadian Population About 33.5 Million Internet Users About 25 Million Internet Penetration 75% Social Media Penetration 85% For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 24. Government Mayor Miller Prime Minister Harper on Twitter on YouTube For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 25. Businesses For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 26. Media CBC Globe and Mail For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 27. Prominent Canadians For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 28. Nonprofits and Charities For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 29. It’s Here to Stay For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 30. “Our donors aren’t interested in donating online or using social media.” #4 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 31. Who’s Giving Online? Millennials 3% Silent The most Generation 15% significant characteristic Gen X 30% associated with online giving is higher education. Baby Boomers 52%
  • 32. 12.6 million users in Canada Percentage of Users by Age Group By Gender 5.2% 57% 16.3% 29.4% Aged 18-24 Female Aged 25-34 Aged 35-44 43% 18.4% Aged 45-59 Male 29.2% Aged 60+ 5,500,000 6,000,000 6,500,000 7,000,000 7,500,000 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 33. 11th most visited site in Canada Most active users age range 25-34 With 35-44 year-olds trailing right behind 45+ and <24 are under-represented For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 34. Do these people look like your donors? For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 35. “Why change what works?” #5 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 36. Because the way we communicate is changing. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 37. Look to the future Future donors will be expecting these tools and interactions. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 38. Importance of Adaptability • Use for different initiatives • For experiments • Flexible For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 39. Mobilization • Calls to action reach supporters faster • React to current events (e.g. Haiti earthquake) For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 40. “Online donors are not really engaged.” #6 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 41. • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week on Facebook. • There are over 40 million items shared on Twitter. People are sharing and chatting more online than offline. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 42. Engagement isn’t just what happens online, those conversations continue offline. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 43. 41% of online donors describe themselves as ‘loyal’ to the causes they support, compared to 26% of offline donors.
  • 44. 59% of online donors would urge others to support the same cause ... compared to 34% of offline donors. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 45. Ladder of Engagement* Instigators Evangelists Donors Spreaders Happy Bystanders Listen Share Money Solicit Create Network Weaver For audio, turn on your speakers, *Adapted from Beth Kanter or Call 516-453-0014, code 363-705-189
  • 46. “It’s too risky. What if people say something negative?” #7 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 47. They’ll talk about you anyway, so start a dialogue with your critics. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 48. Keep your message strong. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 49. “How is success measured?” #8 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 50. Define success in the beginning. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 51. Hard Stats • # of followers or fans • Amount of comments • Click-through • Amount donated For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 52. Balance quantity with quality. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 53. Soft Facts • Types of conversations • Feedback from supporters • Quality of comments For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 54. “It takes too much time and costs too much!” #9 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 55. Online Communication is Quick • Online tools let you reach supporters more quickly • More convenient and simple than other ways of communicating For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 56. Many Tools Are Free Free to use, but need time and personnel investment. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 57. Cost to potential benefit ratio is high. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 58. Not a cure-all; planning and integration is required. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 59. Can you afford to not be online? For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 60. ABOUT MYCHARITYCONNECTS For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 61. www.mycharityconnects.org • Free online resources “Fraud Prevention: What Your • Information about Charity Needs To Know” technology March 25: 11AM – 12PM(Eastern) • Video demonstrations • More webinars “Putting Social Media to • Past webinar recordings Good Use: A Case Study of • Learning opportunities the Salvation Army ” • Events April 7: 2PM – 3PM (Eastern)
  • 62. MYCHARITYCONNECTS CONFERENCE 2010 JUNE 7 – 8 | MaRS CENTRE, TORONTO • Two days packed with great information about all that the online world has to offer charities and non-profits • Learn all about using the internet to fulfill your mission • Get familiar with the stuff you don’t know, moving on the stuff you do, and correctly evaluate the stuff you’ve done • Part of Net Change Week, and in collaboration with SiG@MaRS HOLD THE DATE!
  • 63. Question and Answer You can hear us, but we can’t hear you Ask questions here Ask away! For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 64. Thank you for attending! Webinar slides and recording will be up on: www.mycharityconnects.org/pastwebinars Check out www.mycharityconnects.org for more resources! Questions, feedback, comments? Email us at: carlo@canadahelps.org Thanks to:
  • 65. Credits Ladder of engagement: adapted from Beth Kanter Internet Statistics: Internet World Stats Facebook Statistics: Facebook Ads Blackbaud Index of National Fundraising Performance, April 2009 ForeSee Results - Nonprofit Website Survey, Spring 2009 Chronicle of Philanthropy, May 2009 DonorTrends, 2005 2006 donorCentrics Internet Giving Benchmarking Analysis Jakob Lodwick by Zach Klein (http://www.flickr.com/photos/zachklein/4263395/) Pedrosimoes7 - Exchanging life experience (http://www.flickr.com/photos/pedrosimoes7/3717536433/) Solitaire Miles - Torch and Jazz (http://www.flickr.com/photos/cunisdiabolis/476325171/) dave_mcmt - CCDHS Classroom, Miles City (http://www.flickr.com/photos/dave_mcmt/187432802/) AnyaLogic - coffee talk (http://www.flickr.com/photos/anyalogic/2315310261/) The first few steps by Wildxplorer (http://www.flickr.com/photos/krayker/3089031277/) For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189