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The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
The Value Of Being Online And How To Get Your Board Onside
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The Value Of Being Online And How To Get Your Board Onside

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Recording: http://www.youtube.com/watch?v=4AMgrvPwV3Q …

Recording: http://www.youtube.com/watch?v=4AMgrvPwV3Q

How valuable is it to be online? Join this webinar to find out some of the recent stats we've collected about donor behaviour - stuff that can help you make informed decisions about your online strategy. And we know it's sometimes challenging to convince senior staff and Boards about the value of being online, so we'll give you some speaking points on that too.

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  • 1. March 24, 2010 The Value of Being Online and How to Get Your Board on Board
  • 2. CanadaHelps.org What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 3. Today’s Presenter Kirstin Beardsley Marketing & Communications Coordinator For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 4. For the best webinar experience, close all other applications. Reminders Type questions in the Questions Log Turn up your volume You can hear us, but we can’t hear you Webinar recording and slides will be available on www.mycharityconnects.org For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 5. WHAT YOUR BOARD MIGHT SAY For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 6. #1 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 “Our organization is based on people-to-people interactions.”
  • 7. Connecting and communicating online is still people to people and is very much about building community. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 8. Only changes the “how you do”, not “what you do”. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 9. Broader reach For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 Visible connections Community building opportunities
  • 10. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 More opportunities for peer-to-peer communications More supporters More volunteers More donors=
  • 11. GivingPages Examples For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 12. #2 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 “Online fundraising isn’t raising enough money.”
  • 13. 4% Proportion of all new donors to charities in 2004 who were acquired online 9% Proportion of all new donors to charities in 2008 who were acquired online More donors are coming to you online
  • 14. Online Giving is Outpacing Offline Giving Charitable giving in 2008- 5% Online giving in 2008 + 30%
  • 15. Online Giving Median (U.S.) $57 $81 $104 2006 2007 2008 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 16. An online presence isn’t only about $$$. It is a source of information for your donors. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 17. Provides your organization with additional credibility & legitimacy. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 18. Provides a different way to get information to your supporters in a timely way For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 19. Are you doing it right? For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 Successful results are cumulative and they take time and effort.
  • 20. 49% more likely to give than one who was dissatisfied with the overall experience A visitor who is satisfied with their experience with a nonprofit website is
  • 21. Do you have a Donate Now button? For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 22. #3 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 “It’s a fad.”
  • 23. Internet & Social Media Penetration For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 Canadian Population About 33.5 Million Internet Users About 25 Million Internet Penetration 75% Social Media Penetration 85%
  • 24. Government For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 Mayor Miller on Twitter Prime Minister Harper on YouTube
  • 25. Businesses For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 26. Media For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 CBC Globe and Mail
  • 27. Prominent Canadians For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 28. Nonprofits and Charities For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 29. It’s Here to Stay For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 30. #4 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 “Our donors aren’t interested in donating online or using social media.”
  • 31. Who’s Giving Online? The most significant characteristic associated with online giving is higher education. Silent Generation 15% Baby Boomers 52% Gen X 30% Millennials 3%
  • 32. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 12.6 million users in Canada 29.4% 29.2% 18.4% 16.3% 5.2% Percentage of Users by Age Group Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-59 Aged 60+ 43% 57% 5,500,000 6,000,000 6,500,000 7,000,000 7,500,000 Male Female By Gender
  • 33. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 11th most visited site in Canada Most active users age range 25-34 With 35-44 year-olds trailing right behind 45+ and <24 are under-represented
  • 34. Do these people look like your donors? For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 35. #5 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 “Why change what works?”
  • 36. Because the way we communicate is changing. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 37. Look to the future For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 Future donors will be expecting these tools and interactions.
  • 38. Importance of Adaptability For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 • Use for different initiatives • For experiments • Flexible
  • 39. Mobilization For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 • Calls to action reach supporters faster • React to current events (e.g. Haiti earthquake)
  • 40. #6 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 “Online donors are not really engaged.”
  • 41. People are sharing and chatting more online than offline. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week on Facebook. • There are over 40 million items shared on Twitter.
  • 42. Engagement isn’t just what happens online, those conversations continue offline. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 43. 41% of online donors describe themselves as ‘loyal’ to the causes they support, compared to 26% of offline donors.
  • 44. 59% of online donors would urge others to support the same cause ... compared to 34% of offline donors. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 45. Instigators Create Evangelists Solicit Donors Money Spreaders Share Happy Bystanders Listen For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 Ladder of Engagement* Network Weaver *Adapted from Beth Kanter
  • 46. #7 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 “It’s too risky. What if people say something negative?”
  • 47. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 They’ll talk about you anyway, so start a dialogue with your critics.
  • 48. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 Keep your message strong.
  • 49. #8 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 “How is success measured?”
  • 50. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 Define success in the beginning.
  • 51. Hard Stats For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 • # of followers or fans • Amount of comments • Click-through • Amount donated
  • 52. Balance quantity with quality. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 53. Soft Facts For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 • Types of conversations • Feedback from supporters • Quality of comments
  • 54. #9 For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 “It takes too much time and costs too much!”
  • 55. Online Communication is Quick For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189 • Online tools let you reach supporters more quickly • More convenient and simple than other ways of communicating
  • 56. Many Tools Are Free Free to use, but need time and personnel investment. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 57. Cost to potential benefit ratio is high. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 58. Not a cure-all; planning and integration is required. For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 59. Can you afford to not be online? For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 60. ABOUT MYCHARITYCONNECTS For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 61. • Free online resources • Information about technology • Video demonstrations • More webinars • Past webinar recordings • Learning opportunities • Events “Putting Social Media to Good Use: A Case Study of the Salvation Army ” April 7: 2PM – 3PM (Eastern) www.mycharityconnects.org “Fraud Prevention: What Your Charity Needs To Know” March 25: 11AM – 12PM(Eastern)
  • 62. • Two days packed with great information about all that the online world has to offer charities and non-profits • Learn all about using the internet to fulfill your mission • Get familiar with the stuff you don’t know, moving on the stuff you do, and correctly evaluate the stuff you’ve done • Part of Net Change Week, and in collaboration with SiG@MaRS MYCHARITYCONNECTS CONFERENCE 2010 JUNE 7 – 8 | MaRS CENTRE, TORONTO HOLD THE DATE!
  • 63. Question and Answer You can hear us, but we can’t hear you Ask questions here Ask away! For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189
  • 64. Thank you for attending! Webinar slides and recording will be up on: www.mycharityconnects.org/pastwebinars Check out www.mycharityconnects.org for more resources! Questions, feedback, comments? Email us at: carlo@canadahelps.org Thanks to:
  • 65. Credits Ladder of engagement: adapted from Beth Kanter Internet Statistics: Internet World Stats Facebook Statistics: Facebook Ads Blackbaud Index of National Fundraising Performance, April 2009 ForeSee Results - Nonprofit Website Survey, Spring 2009 Chronicle of Philanthropy, May 2009 DonorTrends, 2005 2006 donorCentrics Internet Giving Benchmarking Analysis Jakob Lodwick by Zach Klein (http://www.flickr.com/photos/zachklein/4263395/) Pedrosimoes7 - Exchanging life experience (http://www.flickr.com/photos/pedrosimoes7/3717536433/) Solitaire Miles - Torch and Jazz (http://www.flickr.com/photos/cunisdiabolis/476325171/) dave_mcmt - CCDHS Classroom, Miles City (http://www.flickr.com/photos/dave_mcmt/187432802/) AnyaLogic - coffee talk (http://www.flickr.com/photos/anyalogic/2315310261/) The first few steps by Wildxplorer (http://www.flickr.com/photos/krayker/3089031277/) For audio, turn on your speakers, or Call 516-453-0014, code 363-705-189

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